Oser Communications Group

NRA17.May21

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Restaurant Daily News 5 5 Sunday, May 21, 2017 SUPER NUTRIENT-DENSE JUICES MEET GROWING DEMAND The husband and wife team at Harvest Soul noticed something a few years ago: the pressed juice category was exploding, and it seemed to them that consumers were relying on these juices as their major nutrition source. But there was a problem with that – most of the juices were very low in fiber (because it's "juiced" away) and high in sugar. They probably weren't as nutritious as con- sumers thought they were. Kevin and Rani Quirk decided to create a better and healthier juice, with natural fiber, made from whole fruits and veggies – truly farm to bottle. Enter Harvest Soul Organic Juices. They're blended, not pressed, made from whole fruits and veg- gies, some with added nuts, seeds and berries; never from concentrate and no sweeteners or flavors added. It seems that consumers can't get away from products that are high in sugar throughout the supermarket. Consumers are looking for less processed foods, and are seeking out real products with clean labels, less sugar and more fiber and pro- tein. To meet this growing need, Harvest Soul started making some delicious con- coctions, and after much recipe develop- ment, created a super nutrient-dense blended juice: Harvest Soul Organic Chewable Juice. Launched in 2015, it shook up the category and even earned a coveted NEXTY nomination for being new and innovative. With bits of protein-rich nuts, seeds and berries, Harvest Soul Chewable Juice is not only satisfying and satiating, it also promotes chewing, the most important stage of digestion. Super high in fiber and a good source of protein, it's like a mini meal, packed with whole food nutri- tion with superfoods like chia, hemp, flax, spinach, kale and blueberries. They come in four flavors: Green Fusion, Tropical Fusion, Berry Banana Fusion and Veggie Beet Fusion. Harvest Soul also offers its blended juices without nuts, seeds and berries, and also has a probiotic line, enhanced with GanedenBC30 ® , a proven probiotic that supports immune and digestive health. All Harvest Soul juices are USDA Organic and Non-GMO Project Verified. They're high pres- sure processed to ensure true farm- to-bottle fresh- ness, locking in nutrients. They come in 12-ounce BPA free bottles and have a 75-day shelf life. Both Kevin and Rani have years of experience in the beverage and CPG world, and when they both had that "aha" moment, they decided to take a risk and build "the next generation juice." Available in Sprouts Farmers Markets and many independents throughout the country, Harvest Soul is also sold on Amazon. For more information, go to www .harvestsoul.com. SOUL SPROUT DEBUTS NEW PLANT-POWERED SNACK INNOVATIONS Soul Sprout™, a pioneer in the organic sprouted food movement, announced that it has unveiled new products that will have among the cleanest and most nutri- tious ingredients in the bar category. Six new Nut Bars, including three sweet and three savory options, as well as new Almond Butter Bites have been intro- duced and will continue Soul Sprout's mission of nourishing the body and soul with Accelerated Nutrition™ through great-tasting foods made with organic, non-GMO, sprouted and plant-powered ingredients. "Our vision at Soul Sprout is to cre- ate truly delicious, nutrient-dense foods rooted in sprouted nutrition that people love eating as much for their taste as how they make them feel," said Matt Fuller, Chief Executive Officer of Soul Sprout. "We're thrilled to add these bold new fla- vors to our popular original nut bar line and offer a modern twist on traditional truffles with our new Almond Butter Bites, which continue our dedication to delight taste buds with real, plant-pow- ered food. We know once people experi- ence the difference clean nutrition can have on wellness, they want to infuse it into every meal and snack, and these new foods will give our fans and brand new- comers even more ways to do so." Like all other Soul Sprout foods, the new snacks are USDA Organic and pow- ered by nutrient-rich sprouted nuts and seeds. They are also free from gluten, dairy and refined sugar, yet packed with flavor. Nut Bars (SRP $3.00) – made with nuts, chia seeds, hemp seeds, fruits or cacao nibs and sweetened with coconut nectar for a satisfying, protein-packed treat (already available in Blueberry Burst, Wow Cacao Nib, Cranberry Crush, Charming Cherry Chocolate, Gotta Getta Gojiberry and Go for Goldenberry). Savory: Hoppin' Jalapeno Almond, Sea Salt Vinegar and Sweet 'N Salty. Sweet: Coconut Almond Chocolate Chip. Almond Butter Bites (SRP $5.99) – a new configuration of the brand's beloved truffles, each bite combines rich almond butter, sweet fruits and 4 grams of plant-based protein for a guilt-free dessert or energizing snack in a modern gusseted bag; available in Cacao Almond, Cinnamon and Mexican Hot Chocolate. Soul Sprout's promise of Accelerated Nutrition starts with the process of "sprouting," which maximizes the nutri- ent potential of the ingredient by enhanc- ing its bioavailability, or ability of the body to absorb nutrients. Sprouting acti- vates enzymes, which begin breaking down the seeds and nuts, so the nutrients within them can be more readily absorbed into the blood- stream. Soul Sprout foods, including granola bars, nut bars, almond butter truffles, almond crackers and grain- free cereal, are available at Whole Foods, Natural Grocers, Sprouts Farmers Market and other natural gro- cers throughout the United States, as well as online at www.soulsprout.com/shop/. About Soul Sprout Originally founded as Two Moms in the Raw, Soul Sprout is the next generation of a brand dedicated to great-tasting snacks made with organic, non-GMO, sprouted ingredients that nourish your body and soul. Soul Sprout granola bars, nut bars, grain-free cereal, almond butter truffles and almond crackers are packed with plant-based nutrition, including organic nuts, seeds, grains, vegetables, fruits and herbs and spices, and are free of gluten, wheat, soy, dairy and sugar. For more information, visit www .soulsprout.com. DAMASCUS BAKERIES INTRODUCES BROOKLYN BRED An interview with David Mafoud, Principal and third-generation Baker of Damascus Bakeries, Brooklyn, New York and Newark, New Jersey. RDN: Why the name Brooklyn Bred? DM: Brooklyn is what we are and who we are. Our company, Damascus Bakeries, was born in Brooklyn in 1930, and we've been bred there ever since. RDN: Your Brooklyn Bred Pizza Crusts are now selling in many more stores since last year. Congratulations! Are you surprised by its success? DM: Thanks. Yes, we have had wonder- ful traction this past year. No, we are not surprised by the success, but we are very flattered to see that where we sell we have very quickly become the No. 1 sell- ing pizza crust. RDN: What makes your pizza crusts dif- ferent from others sold in stores? DM: The bite! The attitude! We formu- late our crusts with specialty "00" pizza flour; we ferment our dough extensively. The result is an authentic crust with a bubbly, crisp bite and pronounced aroma. RDN: Tell us about your new Neapolitan Thin Pizza Crusts. DM: They're delicious! They're about 33 percent thinner, and are smaller in size, so certainly they are ideal as a sin- gle pizza, or for the calorie-counting pizza aficionado. The Thin Crusts are formulated a bit different from our Traditional Crust, with the aim to give the consumer more of a Neapolitan 'soft- er' bite to the mouth, especially when baked quickly on a hot stone. We expect consumers will also enjoy using these crusts to make deli- cious panini-styled sandwiches as well. RDN: And the Bistro Buns – you have intro- duced a 3-foot long version? DM: Our 3.5 inch, 100 (delicious) calo- rie bun has morphed into many other sizes; from the 2.5-inch Slider size to even a 3-foot long Party size. We intro- duced both for the Super Bowl and peo- ple loved them. The Party size is a fresh and leaner alternative to the heavier, tired 6-foot hero. We are now selling several shorter Service Deli versions so that stores and commissaries can fill with meats, cheese, salads and spreads, then cut into platters of smaller finger sandwiches. Our bred, your imagina- tion! RDN: Tell our readers about the house that is depicted on your packaging. DM: That house, a Brooklyn brown- stone, had belonged to my grandfather, Hassan, who was our bakery's founding father. It is the house where my mother first enjoyed talking about bread with her father. The house where my mother grew from a wholesome, young girl into a lovely and beautiful woman. RDN: The house is a tribute to your predecessors? DM: Yes. It's homage to the first and second generations. Perhaps it's even a message to the next, fourth, generation. RDN: What message is that? DM: That no matter what you do with your life, no matter where you may go in your life, there's no bred like home! For more information, visit booth #8129, go to www.brooklynbred.com or contact David Mafoud at dmafoud@damascus bakery.com.

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