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Hardware & Housewares Review Tuesday, May 9, 2017 4 BERATEK FOCUSED ON QUICKLY BRINGING PRODUCTS TO MARKET BeraTek Industries is helping entrepre- neurs turn their ideas into reality. Positioned as a resource for those looking to manufacture a product, the company offers "vertically integrated services." BeraTek services include product design, prototyping, manufacturing, fulfillment and digital marketing. All BeraTek serv- ices are offered under one roof in its Cedar Rapids, Iowa facility. "My first plan when I opened the doors of BeraTek was to manufacture and sell my own products. However, when talking to other entrepreneurs I quickly recognized there is a great need for our services," said Gerald Beranek, Founder and Chief Executive Officer of BeraTek. "We have the equipment and capacity to produce tooling and injection mold prod- ucts – whether it be short run or high vol- umes – depending on the customer's needs. Our focus is on reducing the time needed to get products to market and at a lower cost than outsourcing overseas." BeraTek customer and entrepreneur Tom Lutz launched his product, the Repour™ wine saver (www.repour.com) on Kickstarter, October 26, 2016. Repour is a unique and first of its kind wine pre- serving stopper, utilizing oxygen-absorb- ing technology within a simple, effective and affordable stopper. Lutz began work- ing with BeraTek early in 2016 on the design of his product. "I've been working with BeraTek Industries for about nine months to get this product to market," said Lutz. "They've been awe- some to work with because they are a full-service shop where they offer design, development, tooling and manufacturing. This comprehensive service has been extremely valuable for me as an entrepre- neur bringing a product from concept to commercial launch." Lutz has been working closely with Ethan Davidson, Director of Business Development at BeraTek. "The Repour KEY SHAPES: SHAPED HOUSE KEYS TO FIT YOUR LIFE Since the launch of Key Shapes™ in 2013, Lucky Line's innovative designs have invigorated the blank key market. As the first comprehensive line to market of original, copyright-protected shaped keys, retailers have benefited from strong margins. Key Shapes are more than a painted key; they are carefully and metic- ulously designed so that each key has its own unique shape that appeals strongly to consumers. Copyright-protected designs are enamel coated and printed in full color directly on both sides of high-quality brass key blanks. They are manufactured to the strictest tolerance using ISO 9001 certified factory and are available in KW1/11 & SC1 blanks with select styles available in Weiser & Lockwood. Marry Keys Shapes blank house keys with the counter display, and you have an award-winning merchandising unit. As proud winners of the 2013, 2014 and 2015 NRHA Merchandising awards, the Key Shapes line is merchandised on a sturdy wire POP. With its compact con- struction, the counter dis- play has a small footprint of 12 inches, yet holds up to 240 pieces. For additional pins, it offers the Extender Unit, which sits on top of the counter display and allows the unit to hold up to 360 pieces. Other merchandising options that Lucky Line offers are the Key Shapes floor display and one-panel or two-panel wall units. The Key Shapes floor display, which Continued on Page 37 Continued on Page 37 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NHS Kimberly Oser Publisher Jules Denton Senior Associate Publisher Carlos Velasquez Associate Publisher Lorrie Baumann Editorial Director Jeanie Catron • JoEllen Lowry • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Sarah Glenn Customer Service Managers Stacy Davis • Jay Watson • Hannah Stefanovich Show Logistics & Distribution John Pechota Sales Floor Manager Marcos Morhaim Senior Account Manager Adrian Chacon • Cami Jimenez • Rachael Longanecker Richard Mariscal • Steven Taylor • Kim Whiteman Account Managers Tara Neal Director of Operations Enrico Cecchi European Sales Hardware & Housewares Review is published by Oser Communications Group ©2017 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder