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Kitchenware News & Housewares Review Show Daily 6 1 Sunday, March 19, 2017 PRECIDIO DESIGN'S NEW PRODUCT HELPS COFFEE DRINKERS 'DITCH THE DISPOSABLE CUP FAIR AND SQUARE' According to research from Starbucks, Americans drink over 100 billion cups of coffee each year, which results in an esti- mated 14 billion disposable paper coffee cups thrown away every year! This is enough waste to circle the earth 55 times and weigh 900 million pounds. Most paper cups have a thin coating of polyethylene resin coating for both insulation and dura- bility. This plastic coating prevents recy- cling of the cups, which means they all end up in our landfills. Given that the average cup of Joe has a 15-minute life span, many may consider kicking the paper cup coffee habit in order to save our environment. Reusable coffee cups offer a smart answer to battling the impact that dispos- able cups have on our environment. Waste, natural resources and damage done by greenhouse gases can all be decreased by reusable cups in as little as 24 uses. As an added bonus, reusable cups also help reduce supply costs for coffee houses. That discount is often passed on to consumers, which saves everyone money. Precidio Design's new Kafé in the Box™ allows coffee lovers to join the reusable revolution and "Ditch the Disposable Cup Fair and Square." Designed in Canada and made from durable USA Tritan™, Kafé in the Box offers a hip update to the traditional stainless steel coffee cup by bringing form, function, fashion and sustainability to your daily coffee routine. Featuring double wall insulation to help keep your hot bever- ages hot while protecting your hands, a splash-proof lid and a straw compatible top, Kafé in the Box is the convenient coffee companion for on-the-go or at home. Its sleek, lightweight, square body design is available in eight trendy color options, ranging from the bright jewel tones of green, purple, pink and blue to the sophisticated classics of black, bronze, silver and white, to complement any mood or style. The clear beverage- viewing section of the body also adds to the uniqueness of the cup, making it a stand-out accessory that people will notice. Available in three stan- dard coffee house sizes (8 ounces, 12 ounces and 16 ounces), Kafé in the Box is barista-approved, so you don't have to give up your favorite specialty coffee drinks. Since it is dish- washer safe, clean up is simple after the daily grind. As with all Precidio Design products, Kafé in the Box is also BPA-, BPS- and phthalate-free. Kafé in the Box is making its grand debut at the Chicago Housewares Show. Visit Precidio at booth #S1010. Buyer samples are available. For more information, stop by booth #S1010 or go to www.precidio.com. 78 YEARS & GOING STRONG: THE RICHARDS HOMEWARES STORY Richards Homewares is a staple in the homewares industry and in the IHHS North hall, but many don't know the real extent of the business they see every year. Richards' ability to change with the times and corner new markets year by year means it has a long and storied his- tory – 78 years in 2017, to be exact! In 1939 in Los Angeles, California, Richards Homewares was founded by Myron Freelander under the name of Richards Plastic Company. At the time, Freelander took sheets of vinyl, die-cut them, sewed elastic around the edges and sold them to the dental industry as head- rest covers for dental chairs. In the late 1940s, Freelander's son Bernard joined the business, working to develop consumer products from the same vinyl: sweater and blanket bags, suit and dress covers and indoor furniture slip covers, among other items. These products were marketed to the notions department of department stores across Los Angeles, and over the years more and more products were developed. Most of these early products were developed in vinyl; at one time, the product line even included a popular series of raincoats that sold to every department store chain in the Southwest. Richards was the first manufacturer to go off- shore for sourcing, and in the early '70s had grown to become a nationwide sup- plier to the notions industry. In 1976, Bernard's son Robert joined the business, beginning another era of change for Richards. In the early '80s, Robert began to push the company into a wider range of product lines; wooden hangers, steel garment racks, wardrobes and canvas garment bags were all among the new products. In 1989, after 50 years, the name of the company was changed to Richards Homewares, Inc., which better described the nature of the business Richards had evolved into. In 1994, the com- pany re-located to Portland, Oregon, an environment where it could afford larger facilities to handle its steady growth. Richards has survived and flourished in the past 23 years and is on course to keep top- ping itself year after year. The benefit passes down to its cus- tomers with ever expanding product lines and more reliable and affordable supplier networks. Whether you're looking for bathroom organiza- tion, bedroom organization or for 2017 garage organization, Richards has what you're looking for. For more information, stop by booth #N6113. THE ROCK BY STARFRIT What if you didn't have to choose between the ease of traditional non-stick cookware or the durability of stainless steel and cast iron? Thanks to Starfrit's The Rock innovative Rock.Tec surface enhancement process, you don't have to! Rock.Tec is Starfrit's unique, patent- ed surface treatment found exclusively on the Rock cookware collections. It cre- ates a high-performance, low-mainte- nance non-stick cookware surface that combines the best qualities of all of the other types of cookware into one afford- able package. Here's how it works. Tiny metal pel- lets are projected against the surface of the pan. As they impact the metal, a dim- pled texture forms on the surface of the cookware that hardens into a rock-like finish. This permanent surface enhance- ment gives your cookware continued durability, better non-stick capabilities and increased corrosion resistance. When you're cooking, the dimpled texture creates micro air pockets between the pan and your food that results in a natural non-stick release that's three times better than traditional non-stick coatings. Cleanup is easy – all you need to do is give it a quick wipe. Plus, it offers you all the benefits of stainless steel and cast iron cookware. It's tough enough to withstand high heat, and its scratch-resistant surface is safe for metal utensils. Unlike other speckled non-stick pans, which are just coated with paint that can scratch off if you use metal uten- sils, you can feel the difference created by Starfrit's Rock.Tec technology just by touching the inside bottom of the pan. The permanent finish, which is similar to the texture of an orange peel, won't wear off. And while traditional non-stick cookware could be dangerous when exposed to high heats, pans treated with Starfrit's Rock.Tec technology are safe in the oven up to a broil. When you're ready to enhance your cooking experience, all you need to do is upgrade your cookware. The Rock by Starfrit. Nothing sticks. Never warps. Lasts longer. For more information, go to www .starfrit.com or stop by booth #S462. NOW YOUR FAVORITE RESTAURANT CAN BE YOUR OWN DINING ROOM Part of the unique experience of dining out is the plated presentation of the chef's creation at your table. Now, you can offer that same experience to your customers when they entertain at home. Fortessa brand tableware, which is featured in more than 70 percent of Forbes four- and five-star properties in North America, is now available for the home. All of Fortessa's restaurant-quality tableware products are chip-, scratch- and stain-resistant and dishwasher-safe. Designed to withstand the rigors of com- mercial foodservice, it is tough enough for home use. Beautiful enough for life's special occasions, practical enough for every day, the chef preferred range suits every mood with versatile, functional designs. You'll be impressed by the qual- ity and so will your customers. Fortessa brand white dinnerware patterns always color-match, even across different designs. Elegant entrée plates are an excellent canvas for presenting your personal cuisine and Fortessa flat- ware perfectly accents your table setting. Made from the highest grade stainless steel, it holds its brilliant shine through years of use. Fortessa flatware has a heft and unique sculpted touch that feels natural in your hand and impressive to the touch. Fortessa Tableware Solutions ® offers complete tableware for the hotel, restaurant and home, including dinnerware, serveware, flatware and glassware. Offering Schott Zwiesel, German-made lead-free crystal glass, the glassware has added titanium for strength and added zirconium for brilliant clarity. Wine glasses, prized by sommeliers around the world, are sculpt- ed to bring out the full flavor of your favorite vintages. Exquisite crystal glass bar- ware is perfect for that spe- cial pre-dinner cocktail. To make dining at home as exciting as going out to your favorite restau- rant, Fortessa tableware is the choice for discriminat- ing home chefs, with collections and designs that make every meal memorable and every occasion an experience. For more information on Fortessa din- nerware, visit booth #S1462 or go to www.ftsonline.com.