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Kitchenware News & Housewares Review Show Daily Sunday, March 19, 2017 1 4 IDEAVILLAGE: HOME OF THE SUPER HITS IN 2017 Since 1999, Ideavillage Products Corporation has followed a simple phi- losophy when bringing new products successfully to market: provide afford- able quality products that offer solutions to life's everyday problems, add a "wow" factor and then market the product aggressively. Leveraging the star-power of retired NFL quarterback Brett Favre, reality TV star Rick Harrison or comedi- an/rapper/entertainer Nick Cannon, the company is proving adept at breaking innovative new ground and creating Super Hits in both brands and items. Ideavillage's 2017 all-star line-up includes new line extensions and product refreshes in the established brands MicroTouch, Finishing Touch, Copper Fit and NCredible. New ASOTV items and powerhouse performers include Comfort Click Belt, Spin Spa, RC Pocket Racers, Yoshi Copper Grill & Bake Mat and Hairology. MicroTouch, endorsed by former NFL quarterback Brett Favre, continues to be a consistent and solid leader in the men's grooming category. MAX, now in its 11th year on the market, continues to rank in the Top 5 razor/trimmers/appli- ances for men (A.C. Nielsen, 52-week ending 7/9/16, Unit Sales in All Channels). In 2015, Ideavillage made a bold move against the big multi- blade brands with the launch of the Tough Blade, also endorsed by Favre. By mid- 2016, the German-engineered razor pro- viding a year's worth of shaving for under $20 achieved the No. 1 position in the wet shave category at drug stores (A.C. Nielsen, 52-week ending 7/9/16, Unit Sales in Drug). This year, MicroTouch is launching the ToughBlade PRO, a more elegant wet-shave with the added features of a vibrating handle, laser-light guide and a built-in spotlight to illuminate the toughest angles and hairs. Finishing Touch continues to hold the No. 1 position in women's hair removal with Lumina (A.C. Nielsen, 52-week end- ing 12/17/16, Unit Sales at All Channels) and is now in its 12th year on the market. The line extension, Yes! by Finishing Touch, is an elegant, recharge- able, full-body hair removal device that has enjoyed such notable celebrity endorsements as actress Fran Drescher of "The Nanny," iHeart radio's queen of romance, Delilah, and the Spanish actress and singer Ninel Conde. Named the "2015 Product of the Year" in Female Grooming in February, Yes! remains a solid hit. Copper Fit, also endorsed by leg- endary former NFL quarterback Brett Favre, offers BALANCE, a newly launched Performance Orthotic Insole designed to help improve stability, per- formance and alignment. BALANCE joins a wide array of successful and established copper-infused compression gear designed to help people take on joint and muscle pain. Super Hit items Comfort Click Belt, Spin Spa, Pocket Racers, NCredible Rocket Copters and Yoshi Copper Grill & Back Mat are among the highest turn products on retail shelves today. Ron Boger, President and Chief Operations Officer of Ideavillage, said, "The beauty of the As Seen On TV cate- gory is that we have the ability to bring a wide assortment of products to market, prove it out, create a demand and then move the product in-line. It's a unique model, but one that is providing double digit growth for retailers for the last five years." To see the "Super Hits of 2017," visit booth #S2057. WINE BOTTLE ELECTRIC CORKSCREW FROM FRANMARA Wine Bottle Rechargeable Electric Corkscrew is the latest corkscrew inno- vation from Franmara, which has been selling corkscrews for more than 45 years. This light but powerful electric corkscrew comes in the shape of a small wine bottle (10-1/4 inches high) with an elegant French wine label. An up/down switch makes operation easy – down to insert the spiral into the cork and extract the cork, and up to remove the cork from the spiral. A small window below the label shows the position of the cork. The set includes a compact electric adapter with small plug that inserts into the back of the corkscrew. The device can open 30 wine bottles with a single charge. A foil cutter is included. Packaged in beautiful four-color box with barcode and instructions, the elec- tric corkscrew is 10-1/4 inches high and 2-1/2 inches in diameter. Custom deco- rating is available. The suggested retail price is $44.99. For more information, call 800.423.5855, email info@franmara.com or go to www.franmara.com.