Oser Communications Group

SMALL ELECTRICS 2 0 www.kitchenwarenews.com n MARCH 2017 n KITCHENWARE NEWS & HOUSEWARES REVIEW Small Electrics Electrolux Acquiring Anova Electrolux has announced it has agreed to acquire Anova, the U.S.-based provider of the Anova Precision Cooker, a connected device for sous vide cooking that enables restaurant-quality results in the home. The acquisition provides a significant opportunity for profitable growth in this emerging product category. Anova's direct- to-consumer business model and digital focus are also of strong strategic interest to Electrolux. Anova was founded in 2013 and is growing rapidly amid popular acclaim for its innovative product, which was rated best cooking gadget of 2016 by reviewed.com. Net sales in 2016 amounted to around $40 million. The up-f ront cash consideration in the transaction is $115 million, with an additional amount of up to $135 million, depending on future financial performance. The company has approximately 70 employees and contractors globally and is headquartered in San Francisco, California. Sales are primarily carried out online–directly to consumer and through major retailers. "Anova's mission–to make it easy for consumers to cook like a pro–is so similar to our own focus on great tasting food that this was quite obviously a perfect match," said Ola Nilsson, Head of Electrolux Business Area Home Care and Small Domestic Appliances. "It 's also a great strategic fit in terms of Anova's approach to online sales and digital marketing, and in how they leverage connectivity in the products. We have a lot to learn f rom each other, and look forward to helping Anova take the next steps on their global growth journey while maintaining an agile and innovative culture." The Anova Precision Cooker connects to a user's smartphone and offers thousands of recipes to make it easy to cook sous vide–a cooking technique that is well established in gourmet restaurants and growing among consumers. Food is placed in a sealable bag and brought to a precisely controlled temperature in a water bath. The precision cooker is an immersion circulator, which heats and maintains the water at a precise temperature, ensuring great results. " This acquisition offers a valuable stepping stone in our journey to deliver best-in-class consumer experiences through smart, connected appliances. Additionally, Anova's passionate community of food lovers is a great example of the kind of relationship we are building with people around the world," said Jonas Samuelson, President and CEO of Electrolux. To further leverage the benefits of joining forces with Anova, Electrolux Home Care business area intends to open an office in San Francisco, in order to establish an innovation hub for creating meaningful and innovative consumer experiences in the smart home arena. Related opportunities will be made public at Electrolux on LinkedIn. The acquisition is subject to regulatory approvals, and is expected to be closed during the first quarter of 2017. KN Handheld Immersion Personal Smoothie Maker from Gourmia Gourmia is positioning its new immersion blender in the market as a Handheld Immersion Personal Smoothie Maker that can also be used for soups and sauces. The handheld blender makes f ruit drinks and shakes directly in the bottle, which includes a lid. This sleek compact handheld smoothie maker purees in a flash is a gift that keeps on giving, as it saves users money on their blended soups, sauces and shakes. It features a sleek, attractive design that complements any kitchen decor. Its stainless-steel construction is durable and long lasting. And with six speeds as well as a turbo mode, the user can customize their blending experience, getting the exact results they're looking for. It even comes with a step-by-step, easy-to-read instructional manual to get them started. " We take the quality of our products seriously," said Gourmia CEO Heshy Biegeleisen. "We are ETL certified, so users can be confident that they 're receiving – and using – safe, efficient high-quality appliances." The Gourmia Handheld Immersion Personal Smoothie Maker (GBJ190) retails for $39.99. For more information, visit gourmia.com. KN Breadmaker Options Expand Zojirushi, manufacturer of kitchen appliances, has increased the menu settings on their new Home Baker y Maestro™ Breadmaker (BB-SSC10), allowing users to select f rom a variety of healthy baking options. The new course menu selection style is straightforward with the course key code clearly listed on the lid. This new arrangement allowed for a multitude of settings to be pre-programmed in the machine, including the new multigrain, salt f ree, sugar f ree and vegan settings. The Maestro's compact size is perfect for smaller kitchens and bakes a 1 pound loaf, which is ideal for smaller families or singles. The easy-to-use model also comes with a full-color recipe book to help consumers bake the perfect loaf, right from the start. The Maestro will retail for $390 and will be available May 2017. Zojirushi's goal is to constantly improve their products and bring the best technology to the kitchen. Courses were tested and retested to ensure breads were not only healthy but delicious. The Maestro is loaded with features and user- f riendly settings. The Homemade course allows users to customize the knead, rise and bake time of three memory settings. And the combination of pre-programmed healthy bread course options and non- bread options, such as pasta dough and jam, make this machine a helpful and versatile appliance. New to this machine is the expanded menu which includes the following course settings: white, European, quick white, whole wheat, quick whole wheat, multigrain, gluten f ree, salt f ree, sugar f ree, vegan, bread/pizza dough, pasta dough, cake, jam, and homemade. The machine is equipped with double heaters that rapidly heat the interior to give the loaf a light and airy crust, and Crust Control gives the user the ability to choose between a medium or dark crust. Delicious, healthy breads can be made in a little over 2 hours with the Q uick course setting. In addition, all surfaces that come in contact with food or beverage are BPA-f ree. Other features include a carry handle for easy storage, an auto add dispenser that automatically dispenses nuts, f ruits or other extra ingredients, nonstick coated baking pan, liquid measuring cup and measuring spoon. For more information, visit www.zojirushi.com. KN DELTA FROM SANSAIRE Sansaire's newest sous vide immersion circulator, the Sansaire Delta, will focus on connectivity through Wi-Fi capabilities and a new companion app. With its front-and-center interface, the Sansaire Delta transforms ordinary pots into quiet, precise, el- egant cooking devices. This smaller, sleekly designed next-gen- eration kitchen device brings professional-grade sous vide cooking to home chefs, and provides enhanced time and tem- perature control through the free Sansaire app for perfect re- sults that cannot be replicated through any other cooking method. Sansaire 425.202.6252 www.sansaire.com RES10 FROM EXCALIBUR With two drying zones, the RES10 is the definition of "two is better than one." This new feature allows users to dry several foods at varying temperatures, cutting time in half and doubling efficiency. Two time settings, each up to 99 hours and adjustable tempera- ture ranges, foodies can simultaneously dehydrate chewy jerky as well as gummy fruit leathers. The RES10 can also be pro- grammed to save 30 recipes, and is proudly made in the U.S.A. Excalibur 800.875.4254 www.excaliburdehydrator.com

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