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NATURALLY HEALTHY www.gourmetnews.com n MARCH 2017 n GOURMET NEWS N H 7 8 What Makes ENZO Olive Oil Company Unique? Nearly 10 years ago, Patrick and Vincent Ricchiuti, representing the third and fourth generation of Ricchiuti Family Farms, sought to further diversify their agricultural business. Through industry research con- ducted by the University California Davis Olive Center, they discovered that 98 percent of all olive oil consumed in the United States is imported. Further studies revealed that a high percentage of the imported olive oils on American supermarket shelves continually fail to meet the sensory criteria for being of- ficially classified as "extra virgin" as defined by the International Olive Council (IOC) and European Union (EU) standards. Therefore, with an earnest desire to craft and provide domestic consumers with the finest oil, the Ricchiutis founded ENZO Olive Oil Com- pany in 2008. From its inception, the Ric- chiutis adopted the highest quality standards into their olive oil operation to earn the cer- tification of "extra virgin" from California Olive Oil Council. Patrick and Vincent are also active stewards in the American Olive Oil Producers Association, a collective voice to ensure the integrity of olive oil production. Unlike many other olive oil producers, ENZO Olive Oil Company is vertically inte- grated, which means the entire growing, har- vesting, milling, bottling and shipping process is completed from start to finish on- site, producing one of the freshest oils avail- able with superior quality and taste. The olive trees – planted in an optimal cli- mate, similar to the Mediterranean region – are carefully nurtured year- round. Once picked at prime conditions, the olives are then trans- ported immediately from the grove to the Ricchiuti's mill where the crush begins. When the milling process is complete, the olive oil is then bottled and ready to be en- joyed by all. Another unique aspect of ENZO Olive Oil Company is Patrick and Vincent's commit- ment to producing only the highest quality of certified organic and kosher extra virgin olive oil. Knowing the health and nutritional advantages of organic foods, Patrick and Vincent decided from the onset to subscribe to stringent organic and kosher farming and processing standards and princi- ples. Drawing upon their farming expertise, Patrick and Vincent meticulously monitor each phase of the growing, harvesting and milling process. This hands-on approach has proven to be a dif- ference-maker in producing award-winning organic and kosher extra virgin olive oil. For those oil enthusiasts looking for a na- tionally and internationally acclaimed line of organic, kosher, 100 percent estate-grown, fresh-tasting, high quality extra virgin olive oil, ENZO Olive Oil is the right choice for you. Visit ENZO Olive Oil at booth #5773. For more information, go to www.prfarms.com or www.enzooliveoil.com, email info@ prfarms.com or info@enzooliveoil.com or call 559.299.7278. WOODSTOCK Cravings: The New Organic Snack Solution From Millenials to Baby Boomers, we have become a nation of snackers – anytime, any- where. The reality is, we are all pretty busy, and busy calendars aside, more and more people are choosing to eat smaller meals more frequently throughout the day as part of a healthy lifestyle. Millenials, who are on- the-go more than any generation before, are now the largest demographic group in the country and they see most eating occasions as mini-meals that boost their energy, fulfill their flavor passions or even relieve stress. Baby Boomers, who actually spend the most on snacks, are looking for items that offer health or functional benefits. As these con- sumers "snackify" their lives, they are seek- ing simple solutions that meet their specific snacking needs. A protein recharge after a workout? Go get 'em, tiger! On the flip side, let's face it – sometimes you just need some chocolate! With every passing day, people are be- coming more educated about food and more aware of the benefits of organic and non- GMO options. Like never before, consumers are reaching for organic among all of their foods choices at the shelf, from raw produce for preparing full meals for their family at home, to their center store food items – in- cluding their snacks. As a leader in packaged snacks and a brand committed to organic and non-GMO food for more than 30 years, WOODSTOCK ® is ex- cited to introduce a new line of certified or- ganic snacks specifically de- signed to answer the call of everyone's cravings, what- ever they may be. If you need something nutritious or something just downright delicious, WOODSTOCK Cravings has exactly what you're looking for. This new organic snack line has a broad offering of de- licious new flavor combinations alongside its best-selling favorites: 20 items in five snack- ing occasion categories. WOODSTOCK's bright and bold new packaging will catch consumer attention and the smart color coded system will ease their shopping and selection process. GETAWAY Cravings "Escape to extraor- dinary!" Depart from the day-to-day with these snacks infused with global flavors. SUPERFRUIT Cravings "Superfruit with antioxidants to boost!" Small but mighty antioxidant-packed fruits provide a healthy boost to your snacking. SWEET Cravings "Not so sin- ful-ly sweet!" Perfect for anyone looking to indulge in a sweet treat without the guilt. POWER Cravings "Pump up the protein!" Fuel your day with these powerful protein-rich snacking options. BALANCED Cravings "Nutritionally balanced for snacking valiance!" A wide array of nourishing flavor combina- tions are available for any snacking occasion. So go ahead … Eat Because It's Good ® ! Whether you're hitting the gym, dreaming of a tropical beach or need that afternoon pick- me-up, WOODSTOCK has five delicious and organic reasons to give in to your cravings. For more information, visit booth #3036. Vintage Italia Introduces Pasta Bow Ties Pasta Bow Ties are the first line extension by Vintage Italia following the remark- able success of its sister product, Pasta Chips. Pasta Bow Ties are bite sized, oven baked, crunchy and GMO-free pasta snacks – and even better, they taste as good as they look. Bow Ties are available in four flavors, including Creamy Ranch, Honey Butter, Meatball Parm and Smooth Cheddar. Bow Ties are sold in 5-ounce, 1.5-ounce and .75-ounce packages. A larger, 16-ounce bag of the Meatball Parm flavor hit Sam's Club's shelves the past fall. Bow Ties hit snack aisles this fall, and are just one of many innovations from Vintage Italia. Bow Ties will be available for pur- chase at Sam's Club Southern Region, Costco Midwest, Albertson's, Ahold, Wal- Mart and Kroger. "Bow Ties are the first puffed, crunchy pasta snack – we've been lauded by our peers for this innovation and we can't wait to launch this product in July," said Vintage Italia Founder and Chief Executive Officer Jerry Bello. Pasta Chips and Bow Ties are the brain- child of Bello, whose discovery of fresh pasta dough lightly baked then topped with a drizzle of olive oil and a sprinkle of sea salt during a trip to the Tuscan Countryside of Italy inspired him to recreate the dish into a crunchy snack for health-conscious con- sumers the world over. Pasta Chips, the low-calorie, low-fat, low- cholesterol chip is single-handedly putting pasta back on the map as a baked pasta snack. Pasta Chips are very light and crispy and have just 120 calories per serving, 60 percent less fat than regular potato chips and 20 percent less fat than the leading pita chips, and are kosher and GMO-free. The snack, available in signature original, as well as eight other tantalizing flavors including Marinara, Alfredo, Spicy Tomato Basil, Gar- lic Olive Oil, Veggie, Red Veggie, Rosemary and Mediterranean Sea Salt, utilizes the semolina flour, ancient grains and Italian herbs that were celebrated more than 800 years ago. Pasta Chips are available in-store at Safe- way, Albertson's, Publix, Kroger and other retailers nationwide and at www.pastachips.com. For more information, go to www.pas- tachips.com or call Chris Orland at 407.455.1772. Cheribundi: All-Natural Tart Cherry Juice Cheribundi is a not-from-concentrate, all- natural tart cherry juice that is packed with phytonutrients and antioxidants that can pro- vide powerful health benefits. Some of these benefits may include improved sleep, pain management and faster athletic recovery. Cheribundi tart cherry juice is made from a proprietary juicing process developed by scientists at Cornell University to yield peak antioxidant levels, making it a leader in nu- trients and antioxidants among other fruit juices. More than 160 NCAA and professional sports teams, plus hundreds of elite and am- ateur runners, cyclists and triathletes are using Cheribundi for faster muscle recovery, better sleep and less pain. East Coast teams that drink Cheribundi include the New Eng- land Patriots, New York Yankees, New York Rangers, Pittsburgh Steelers and New York Giants. Regular consumption of tart cherry juice is clinically proven to re- duce post-exercise mus- cle and joint pain. Tart cherries' anti-inflamma- tory benefits may reduce pain from gout and arthritis, and they have an extensive list of heart health benefits. They also contain significant levels of mela- tonin that is believed to promote deeper, more restful sleep. Adding 8 ounces of Cheribundi Tart Cherry Juice to your diet can serve as a re- placement for medicinal remedies. You can see for yourself by visiting www.cheri- bundi.com and signing up for the Cheribundi 7 Day Challenge. If you are attending Expo West, you can stop by booth #4895 to learn more about the tart cherry benefits and sample the delicious and nutritious all-natural juices. Not only will Cheribundi have samples for you to try, but it will also have special pro- motions and giveaways. On Friday, March 10th, from 4-6:00pm the company is hosting a happy hour at the booth. Yes, Cheribundi is good for you and it also makes a delicious cocktail mixer! Visit Cheribundi at booth #4895. For more information, visit www.cheribundi.com.

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