Oser Communications Group

IBS17.Jan12

Issue link: http://osercommunicationsgroup.uberflip.com/i/767739

Contents of this Issue

Navigation

Page 60 of 63

Construction Marketplace 6 1 Thursday, January 12, 2017 KJ: The door glass marketplace has evolved a lot over the years. In the past, the emphasis may have been placed more on privacy, rather than creativity. Today, there is an equal demand for both. Homeowners want to feel secure in their house, but they also want to incorporate style and personality in their doorglass. Homeowners also want to let in natural light; therefore, we have con- tinued to develop decorative doorglass lines that provide privacy, beauty and light. CM: How is ODL responding to these trends? KJ: We do our best to support dealers' needs, since they are interacting with homeowners and builders on a daily basis. For example, in the southeast United States, where building codes are dictated by hurricane concerns, there is a huge demand for impact-rated glass. When dealers ask for more impact-rated doorglass designs, we listen by providing solutions that are on-trend design-wise, and more importantly, can stand up to severe weather. CM: What tools are dealers using to sell decorative doorglass? KJ: For dealers, a comprehensive cata- log and wide variety of product literature are great selling tools, but it is important to go even further. There's a lot of posi- tivity surrounding our online tool, Your Door Stylizer™, which is an innovative way to "try on" doorglass and see how it looks on a house. Consultative design showrooms are strong selling tools for dealers as well, because they go beyond just the visual aspect. It is a much differ- ent experience than looking at a comput- er screen. Many of our decorative door- glass designs are tactile, so when people are able to see and physically touch the glass, it creates almost an emotional response. That personalized experience paired with the level of customization is very powerful. ODL (Cont'd. from p. 1) CM: What doorglass trends do you think will gain momentum moving forward? KJ: The minimalist trend is very popular right now in home design. The word we keep hearing from dealers is 'simple.' Homeowners and builders are going for a clean and modern aesthetic, but still want that touch of individuality. They want their entryway to be different from the house next door. That is why we created our newest decorative doorglass line, Destination. The collection is all about sleek lines balanced with unique patterns. Our Spotlights ® Doorglass is another col- lection that caters to the trend of modern design, as well as the demand for cus- tomization. Spotlights allows homeown- ers to pick and choose the door glass shape, size and texture to create an entry- way that is completely their own. That level of customization speaks to a large demographic – from Baby Boomers to Millennials, they are all going for a simi- lar look. Listening to our dealers' feed- back is critical to picking up on these trends, so we may continue as a leading decorative doorglass manufacturer. About ODL, Inc. With corporate headquarters in Zeeland, Michigan, ODL was founded in 1945. Some 71 years later, the company manu- factures a variety of products, including decorative and clear doorglass, enclosed blinds, retractable screens and doorglass frames, most notably the TriSYS ® door- glass frame – all products designed to build value into the home. ODL is an ENERGY STAR ® partner and ODL glass products can be used in doors to help meet ENERGY STAR criteria across the coun- try. Products are manufactured or distrib- uted in Zeeland; Atlanta; Dallas; Reno, Nevada; Hagerstown, Maryland; Gallatin, Tennessee; Matamoros, Mexico; Toronto and Calgary, Canada; and Liverpool, United Kingdom. ODL products are sold through building material dealers and home center retailers nationwide. For more information, visit booth #S1800, go to www.odl.com or call 800.253.3900. products provide builders, architects and designers with exciting new choices as they work to create inspiring residential and commercial building projects. "General Shale is proud to continue a nearly 90-year tradition of producing beautiful, durable building materials in a range of style options," says Charles Smith, President and Chief Executive Officer of General Shale. "Our goal is to provide industry professionals with an elegant and versatile portfolio that enhances the appeal and value of any project." New brick products include Newcastle Grey, a soft gray brick that's ideal for a time-worn aesthetic; Cayman, a cool, gray brick with a subtle sand tex- ture; Pinewood, a dark brown brick with subtle tan color variations and a slightly distressed face texture; Youngs Mill Tudor, a classic red brick with a moun- tainous face texture; and Red Haven, a red brick with a sandy, white-cast finish. In addition, the highly popular Cortez brick, with a moderately distressed look against a classic, white-gray face – previ- ously exclusive to General Shale's Rome, Georgia plant – is now also available at the company's Moncure, North Carolina plant. General Shale has also added a new color to its Canyon Brick Series, a col- lection that contains sweeping, cav- ernous-like indentations echoing the look of a natural landscape. Logan Canyon's soft white finish, combined with the series' signature texture, provides a con- temporary feel and finish for residential applications. General Shale (Cont'd. from p. 1) Three new colors have been added to the Architectural Classics series, which reflects the tones and hues native to the Rocky Mountains. Honeycomb, a warm tan, Java, a rich brown, and Parchment, a soft gray, lend neutral, nat- ural appeal and a strong sense of perma- nence to any project. Arriscraft's new Evolution Masonry Units have been added to the Renaissance ® Masonry Units product line, which are manufactured to mirror natural stone formation, and are suitable for both exterior and interior masonry veneer. Available in four colors – Carbon, Nutmeg, Wheat and White – Evolution provides architects with a fresh opportu- nity for maximum design impact with a new 32-inch stone, created in response to designer demand for longer products. Thin Adair ® Limestone is the newest addition to Arriscraft's comprehensive set of thin-clad materials. This unique product features the beauty and durabili- ty of quarried stone in easy-to-install thin units, along with three face rises, a blend of Adair colors and patterns and a split- faced finish. Arriscraft's Building Stone Matterhorn series, made with 99 percent reclaimed material, features a combina- tion of guillotined and tumbled textures, and has been expanded with three new colors: Augusta, Barnwood and Chalet. Produced in warm, natural tones and easy to install with a two-unit bond pattern, this high-quality stone delivers a look that's suitable for traditional or modern home designs. For more information, go to www .generalshale.com. City of Industry, California, dedicated to delivering the finest quality professional- style cooking appliances. Our parent company is a grill manufacturing giant, and we have continued that successful culture with the following mission: bringing to the average household that which was previously only available to the ultra-rich. Or as we like to say, "affordable luxury." CM: What do you sell? SH: Our flagship is the NXR Range, a beautiful professional-style range that has been reviewed to perform better than major brands at a fraction of the cost. We also launched new lines this year, including the NXR Entrée, NXR Elite and NXR Pro. We also have a vari- ety of stainless steel barbecue grills and tool chests, and we are in the works to introduce a line of NXR kitchen appli- ances. CM: What would you say makes Duro unique? SH: Even though we are an American company, our parts, such as our German burners, are sourced from all over the world and assembled in China in our own factories, and we have our own service center in California – making us a truly global company. We are commit- ted to excellence with our unbelievable Duro Corporation (Cont'd. from p. 1) price point. CM: What exactly is "affordable luxu- ry?" SH: Luxury typically is associated with an extravagant lifestyle, and for kitchens that means professional style appliances that are out of reach for most families. We believe in providing access to well- designed products that exude luxury in both form and function. CM: What are you doing this year differ- ently from what you did last year? SH: For the past few years, we have worked hard on development and estab- lishing ourselves as a brand. Of course, this is something that we will continue to do, but 2017 is our year of continued expansion, in terms of both our line of products and our distribution and reach to customers. It truly is an exciting time as we explore our potential and continuous- ly strive to be better day after day. CM: Where can customers find an NXR Range? SH: We currently serve distributors across the U.S. as well as big box com- panies such as Costco, Sam's Club, and Home Depot. For more information, visit booth #S5831, call 888.909.8818 or go to www.nxrproducts.com. three-inch lengths ($19.95 MSRP and $14.95 MSRP, respectively) while the circular blades are available in 10-inch and 7.25-inch diameters ($89.95 MSRP and $59.95 MSRP respectively). According to Bullet Tools' President and Chief Executive Officer Ben Toews, the company spent a year developing the new CenterFire blades after identifying the need at the ICAA show. "We intro- duced the dust-free Magnum Shut-N-Cut for compressing and cutting batts quickly and easily without dulling blades and we saw an obvious need for cutting foam sheets without producing static, clingy dust and a big messy clean-up," Toews said. Based in Hayden, Idaho, Bullet Bullet Tools (Cont'd. from p. 4) Tools is a U.S. manufacturer of innova- tive, cutting-edge installation solutions designed to improve the lives and liveli- hoods of tradesmen across the globe. The company began in 1998 with a simple idea born of necessity by a longtime flooring installer, Dalen Gunn, who decided there had to be a better way to cut flooring and launched the MAGNUM Shear. With a commitment to improving installation efficiency and safety, Bullet Tools has grown into a world leader in flooring, siding and insulation solutions that improve job site safety and save con- tractors time and money. For more information, visit booth #S1533, call 208.772.0175, visit www.bullet tools.com or email info@bullettools.com.

Articles in this issue

Links on this page

view archives of Oser Communications Group - IBS17.Jan12