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AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES ® Kimberly Oser CEO and Editor-in-Chief Jules Denton Senior Associate Publisher Carlos Velasquez Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry Jeanie Catron Karrie Welborn Associate Editors Yasmine Brown Jonathan Schieffer Graphic Designers Caitlyn McGrath Sarah Glenn Customer Service Managers Stacy Davis Steven Taylor Hannah Stefanovich Show Logistics & Distribution Marcos Morhaim Senior Account Manager Adrian Chacon Cami Jimenez Rich Mariscal Darryl Monroe Danny Ranney Anthony Socci Account Managers Tara Neal Director of Operations Enrico Cecchi European Sales Consumer Electronics Daily News is published by Oser Communications Group ©2017 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.osercommunicationsgroup.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy Consumer Electronics Daily News Wednesday, January 4, 2017 4 EMFIT ANNOUNCES EMFIT QS SLEEP TRACKER WITH EMBEDDED CELLULAR DATA CONNECTIVITY Tracking heart rate variability throughout the entire night gives a detailed picture of the progression of recovery during the night, and Emfit QS has garnered great traction among athletes worldwide thanks to this unique feature. Emfit QS now offers a 3G model, the perfect must- have for athletes who frequently hit the road for training camps and competi- tions. "For quite some time, we've been approached by a number of professional teams to develop a solution that can be easier used while traveling, also abroad. Even though many athletes are satisfied using Emfit QS with WiFi or a phone as a hotspot during travel – with its unique combination of features that include all- night heart rate variability and always- automatic recording for accurately track- ing recovery – we were missing that sim- ilar super ease-of-use for frequent travel days," states Heikki Raisanen, Chief Executive Officer and Co-Founder at Emfit. "We were asked for an easily-trans- portable, just slip-under-mat- tress sensor and go-to-sleep solution that required no phone pairing and charging. We are able to do this with an embedded cellular data module. It's the perfect answer because the data Emfit QS pro- vides is so valuable to a serious competi- tor that the small cost per month for a roaming data SIM card feels like nothing. Especially when you get to a new resting place and can focus on the most impor- tant thing: sleep." Emfit QS is a contact-free sensor KEEPING IT SIMPLE: USING TECHNOLOGY TO REDUCE READMISSIONS By David Inns, Chief Executive Officer, GreatCall When a venture capitalist suggested that digital health will not get traction until Millennials are old and sick, the back- lash was swift. But assuming today's older population is not filled with early adopters, we will not have traction until we have an older population that grew up with smartphones, apps and wear- ables. If we want to make an impact on the healthcare system in the next five to 10 years, instead of designing solutions that won't get traction until the next genera- tion of seniors, let's look at a strategy that focuses on simplicity and service instead of complexity and a do-it-yourself men- tality. Here are six keys to success in build- ing technology solutions that can provide support for both long term and post-acute care. 1. Don't think you can win with apps alone. A large segment of older adults with smartphones find it challenging to download apps or pair Bluetooth health devices. Don't assume that your patient can download an app; you may need to put devices in their hands and demonstrate how to use them properly. 2. Solve the adoption problem with simplicity and service. Everything in your solution needs to work with minimal setup. You need Continued on Page 57 Continued on Page 57