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PRIVATE 2016 www.gourmetnews.com n NOVEMBER 2016 n GOURMET NEWS P D RealDeli Introduces COOKED, NOT PROCESSED for Store-Brand Deli Programs Natural claims are easy, but busy moms, all- natural shoppers and foodies are looking for unprocessed, real food like they would cook themselves if they had time. Deli customers are demanding more than ever. First there's the "natural" customer – the busy mom. "All-Natural" used to be enough, but the busy mom checklist of label-claims got longer: simple, safe products free from an- tibiotics and hormones, nitrates, nitrites, MSG, preservatives, artificial ingredients, col- ors. Busy moms want clean flavors that young kids will like and grown-ups can enjoy. Now, they're looking askance when they see "processed" on the label. (Yes, processing is the new dirty word.) Label-deep claims can't satisfy the demand for unprocessed. Meanwhile, the "foodie" and "premium" customer wants higher quality meats with bold flavors, more artisanal quality, less pro- cessing and the best eating experience they can get. Label-deep claims don't cut it here either. One bite, and these customers know what's on their fork. These two demographics are drawing to- gether, and "processing" is the new dirty word for both. Supermarket News' 2016 Fresh Foods Survey asked, "What is your biggest sales win in the deli/prepared foods department?" The top two responses: 1) "All types of cooked chicken," and 2) "All-Nat- ural, RWA [raised without antibiotics], and less processed (preferably UNPROCESSED) deli offerings." (Check it out on page 34 in the SN2016 Survey. "UNPROCESSED" was the only item in capitals on the list.) Cooked chicken is hardly news. But "UN- PROCESSED"? How are you going to deal with that? Growth in deli items featuring natural claims is strong, but the packaged products and the slicing items from even the biggest national premium brands are just as processed as commodity deli has ever been. Just look at the slice in the pack or the enormous, cooked-in- bag "natural" slicing item in the deli case. The label says all the right things, but those are very processed foods. Customers are starting to understand the difference between a RealRoast™, an actual cut of meat off the bone, and something industrially "made from meat." That's why so many stores have tried "roasted right here" offerings. But cooked-in-store items are operationally dif- ficult, often dry, and flavor-limited meats. At RealDeli, unprocessed and yet deli- cious is all the company does. RealDeli is COOKED, NOT PROCESSED™, and Re- alDeli offers a broad range of custom flavors to satisfy families and foodies alike. Re- alDeli helps store-brand programs attract, re- tain and satisfy busy moms, natural shoppers and foodies – with one un- compromising, super-pre- mium line. RealDeli has been cook- ing RealRoasts for foodser- vice, specialty stores, supermarkets and club- stores under control labels for years. As new exhibitors at this year's Private Label Manufacturers Association show, RealDeli is here to share a taste. Why is RealDeli here at this year's Private Label Trade Show? "Our experience proves there's no reason for store-brands to concede their highest-spending, most demanding cus- tomers to branded programs any more," said RealDeli Chief Executive Officer Dan Estridge. "The branded players can't deliver unprocessed, and we're here to partner with own-brand managers to deliver much-better- than-branded RWA, natural, single-cut, un- processed food they'll be proud to put their name on." Visit RealDeli at booth #7026. For more in- formation, email Dan@RealDeli.com. Five Generations of Family Tradition By Ernie Paskoff, National Sales Director For over 100 years, the Dibella family recipes have been passed from generation to generation, with every new baker adding special touches along the way. We hope you enjoy these old world treasures and our fam- ily's rich heritage of baking with love. Biscotti Market The traditional Italian biscotti made by other biscotti companies today is "hard" and "brit- tle," which can only be eaten when dunked in a beverage (coffee, tea, milk or wine), al- lowing the liquid to absorb into the biscotti cookie, making it soft enough to eat. DiBella Biscotti is Unique A DiBella ® brand Italian biscotti is unlike any other biscotti on the market today. We are considered the Starbucks of the biscotti world! We provide unique flavors that taste great. Our authentic secret recipes date back to the late 1800s where our family from Palermo, Italy perfected the unique mixing and baking process, making our biscotti the best you will ever taste! Our Italian biscotti has the same look and shape just like any other biscotti, but it eats much like a "cookie" that can be enjoyed as a snack or dunked in coffee, tea, milk or wine – any time of the morning, afternoon or night. Introducing Dibella Baking Company's Contract Manufacturing & Private Label DiBella Baking Company has the ability through its six double rack ovens and 40' tunnel oven to work with: hand made, wire cut, nozzle squirt, extrude, sonic cut and guillotine cut cookies, baked bars, brittle, brownies and more in any shape, size or weight, for: gourmet cookies; health cookies; protein cookies; traditional cookies; brownie bars & cookies; Florentine lace cookies; amoretti (macaroon) cookies; nutritional bars (baked); breakfast bars (baked); cookie or brownie brittle; thin cookies; mini bite size cookies; biscotti cookies (large 1.1-ounce); biscotti cookies (mini 0.5-ounce); biscotti chips; and other baked goods or cookie products. Packaging Capabilities DiBella Baking Company can offer these packaging types under our contract baking services to food companies: single-serve (in- dividually wrapped in film); preformed re- sealable bag pouches; plastic tub, clam shells and containers; bulk or foodservice; auto- mated cartoning and glu- ing; and mini grab "n" go cups (paper or plastic). Contract Baking & Private Label Capabilities We can relieve produc- tion overflow runs and increase your cus- tomers' sales and generate more income. Free up your ovens from small production runs by using us as your baking partner. We can handle small production runs of 1,000 pounds up to 24,000 pounds per day. We are HACCP, Costco, SQF and Kosher certified and we can manufacture "Nat- ural" products. We will be Non-GMO Cer- tified in April 2017, and we can offer guaranteed production runs daily, weekly and monthly. For more information, stop by booth #F2256, North Hall or go to www.dibellafamiglia.com. Wyoming Gourmet Beef Introduces Delicious All Natural Angus Beef Snacks David A. Fales, Chief Executive Officer and President of Wyoming Gourmet Beef, has roots in Wyoming that date back to 1918. He founded Wyoming Gourmet Beef (WGB) in 2010. Fales is realizing his dream of brand- ing Wyoming All Natural Angus beef and marketing it both in the U.S. and internation- ally – currently in over 6,000 locations. WGB is a branded, specialty beef company that leverages the rich Western heritage of Wyoming's ranching industry with cattle that are born, raised and fed exclusively on Wyoming ranches. The ranchers are proud of their all-natural cattle, and WGB beef prod- ucts are from those natural grass-fed, grain- finished cattle without any added hormones or antibiotics ever. The primary focus of WGB is to address growing consumer con- cerns about the origin, quality and safety of their food. WGB also feels strongly that an- imals should be treated with dignity and re- spect. It is because of a commitment to quality products and the humane treatment of live cattle that they use only "carefully handled cattle." To ensure this handling pol- icy is followed, WGB only uses beef from ranches that have been specifically audited by the Wyoming Verified Program. The company's goal for PLMA is to intro- duce delicious Wyoming Gourmet All Natu- ral Angus Beef Snacks to all PLMA attendees and add to its nationwide base of more than 6,000 locations via private label. There are three flavors of Premium Beef Sticks: Cowboy Hick- ory Smoked, Jalapeno and Ginger & Garlic, and three flavors of Pre- mium Whole Muscle Beef Jerky: Original, Peppered and Honey. Wyoming Gourmet All Natural Angus Beef Snacks are manufactured in the company's own Cody, Wyoming USDA Plant. These quick, healthy snacks feature All Natural Angus beef – from cattle raised with no added hormones or antibiotics, and there is no MSG, nitrites or artificial ingredients used in its snack products. They are also gluten free. Only USDA Select, Choice or Prime Beef, exclusively from Wyoming ranches, is used – with each product traceable back to the ranch. WGB's Premium Beef Sticks can be found in more than 6,000 locations in the U.S. and Canada through 7-Elevens, McLane, Core Mark, Sysco, Cracker Barrel, U.S. Navy Exchanges, Natural Gro- cers/Vitamin Cottages and others. WGB snacks provide consumers with "better-for- you," quick, healthy, protein snacks with specific U.S. ori- gin. WGB targets retail outlets that cater to adults, teenagers and children who want a quick, healthy, protein snack. Its products embrace the growing trend of healthier eat- ing while helping retail stores satisfy the needs of their customers who are looking for delicious, all-natural foods without any added hormones or antibiotics and with spe- cific origin. For more information, stop by PLMA booth #F6530, visit www.wyproducts.com or call 307.587.9841. Get Lucky with Lucky Country USA How lucky can a candy lover and retailer get? Just ask Lucky Country. First, it tempted customers with its back- to-back Buyer Choice Award-winning Aussie Style soft eating licorice candy. Now, it has some great new candies in its lineup: All New Twisted Minis: soft candy sticks in five fun flavors designed with high impact pack- aging and in flavors sure to excite. These candies have no high fructose corn syrup and are made with real fruit juice. This is not licorice, and kids will love this fun and playful "mini-twisted" treat. Available now in five great flavors. All New DulceLocos: three bold flavors with a Latino flair in flavors of Horchata, Dulce de Leche and Lemon Lime. This line is a perfect combination of fun and bold and is delivered in a flavorful "soft candy chew" designed in bi-lingual packaging. For more information, email customer service@lucky-country.com.

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