Oser Communications Group

PRIVATE 2016 www.gourmetnews.com n NOVEMBER 2016 n GOURMET NEWS P 4 Publisher Lee M. Oser Associate Publishers Kim Forrester Jules Denton Carlos Velasquez Editorial Director Lorrie Baumann Associate Editors Jeanie Catron JoEllen Lowry Graphic Designers Yasmine Brown Jonathan Schieffer Customer Service Managers Sarah Glenn Caitlyn McGrath Show Logistics & Distribution Stacy Davis Kim Stevens Account Managers Adrian Chacon Gabriel Heater Anthony Socci European Sales Enrico Cecchi Private 2016 is published by Oser Communications Group ©2016 All rights reserved. Publishing office: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 Subscriber services: Gourmet News P.O. Box 30520 Tucson, AZ 85751 www.gourmetnews.com A Special Supplement of Gourmet News PRIVATE 2016 Baxters North America: A Clear Commitment to Fresh Tasting, Easy to Enjoy Foods What is the opportunity today in packaged foods? Evolving consumer expectations around food enjoyment, nutrition and con- venience continue to offer significant oppor- tunity for new and better products and customer connection. As a global food brand with nearly 150 years of perspective to share, Baxters North America is a leader in the de- velopment of great tasting, shelf-ready prod- ucts offering clean label options. Through its stated "Clear Purpose" commitment to natu- ral and organic ingredients and continuous improvement, the company's goals, accom- plishments, quality and consumer satisfac- tion are unsurpassed. Food consumption is changing. At the basis is a shared and growing consumer mindset regarding food. Do the following sound familiar? "Time is valuable. I can only invest so much in meal preparation." "Ingredients matter. What I consume is im- portant to me." "I deserve easy access to en- joyable, health-aware food choices." Ken Waller, Director of Business Devel- opment for Baxters North America, said, "A dynamic set of realities exist involving a very real need for food consumption flexi- bility and convenience. At the same time, there's an expectation of high quality food in that ready-to-eat pouch, tray or bowl. And that's great. Satisfying that dual expectation so well is what makes us outstanding." Baxters North America is embracing the marketplace change and challenges with every collabo- rative initia- tive it begins. Explains Ex- ecutive Chef and Senior Product Developer Casey Mertz, "It's in our nature to ask ourselves upfront, what is the best opportunity for ensuring nat- ural taste enjoyment and nutritional value? Then we go for it." This means elimination of synthetic addi- tives in favor of more naturally sourced in- gredients with familiar, pronounceable names – items consumers probably have in their own pantry. Most recently, Baxters North America has helped store brand partners introduce an ex- tensive selection of premium quality soups and baby foods, delivering the power combination consumers seek in packaged foods: great taste, clean label and the convenience of microwav- able bowl or ready-to-serve fitment pouch. Nutrition Facts Label Assistance From Cyber Graphics How prepared are you for the changes to the Nutrition Facts Label? Let Cyber Graphics guide you through the required changes. The required NLEA updates have arrived, and manufacturers will have until July 26, 2018 to update their packaging. (Manufac- turers with less than $10 million in annual food sales will have until July 26, 2019.) These changes, combined with non-GMO updates and shifts in packaging trends, can be difficult to sort through. Cyber Graphics is here to make this transition as stress-free as possible. Its Prepress team is ready to sim- plify implementation of these changes, and its Creative Services De- partment is here to help you take advantage of these updates by refresh- ing your branding and packaging design. Simplify the way you face these changes. Let Cyber Graphics re- duce your stress and streamline your process. For more information, visit nlea .cybermemphis.com. Continued on Page 22

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