Issue link: http://osercommunicationsgroup.uberflip.com/i/738363
Produce Show Daily 2 5 Sunday, October 16, 2016 MARKETING WITH MICRO-VIDEOS As the pioneer of California sun dried tomatoes, Mooney Farms works hard each year to further promote the use of its products. Getting sun-dried tomatoes into the homes of millions didn't happen overnight. The owners of Mooney Farms worked tirelessly to create and promote a product that was not only new and differ- ent to the American people, but also easy to use. In order to ensure that consumers know how to use Bella Sun Luci Sun Dried Tomatoes, Mooney Farms adds a recipe booklet to the top of every jar and prints a recipe or tip for use on the back of every bag. This helps alleviate any doubt in consumers' minds that they can't use them in everyday recipes – and shows that sun dried tomatoes aren't just for fancy restaurants and difficult dishes; they're for the everyday home cook. Mooney Farms further aims to help the end-user by continually adding new recipes to its website – www.bellasun luci.com. This year, the company has begun to create micro-videos that demonstrate exactly how to make their recipes. "The videos are a great way to get millennials into the mix and show them how to use our prod- ucts," says President Mary Mooney. Each micro-video is no longer than 60 seconds, in order to keep the atten- tion of the audience. They show all the dif- ferent ways to use Bella Sun Luci prod- ucts, such as in a food processor, chopped into a dish or simply added in whole. This visual marketing tool has been a huge success on the company's Facebook and Instagram pages, and soon the company will dedicate an entire page on its website to the videos. Bella Sun Luci is a line of premium Mediterranean-inspired products created from authentic family recipes. The line includes a variety of deliciously sweet sun dried tomatoes, sun dried tomatoes in olive oil, pasta sauces, bruschetta spreads, estate grown olive oil, risotto and marinades. Bella Sun Luci is produced by Mooney Farms, a third generation, family-owned company based in Chico, California that is rooted in quality, integrity and family values. Mooney Farms is the premier producer of sun-dried tomatoes in the United States. For more information, visit booth #532 or go to www.bellasunluci.com. STAND OUT ON THE SHELVES WITH LACERTA Lacerta Group remains driven to support customers with a variety of ways to dif- ferentiate their products on the shelves. Through creating innovative designs and investing in technology, Lacerta is tailor- ing the business to offer customers the most unique products. Lacerta introduced more than 10 new packages to the Fresh n' Sealed line of tamper evident containers. Lacerta introduced multi-compartment snack boxes with two, three or four compart- ments, perfect for the on-the-go con- sumer. With modern lines and large crystal clear viewing panels, the con- tainers are great for fresh cut produce or grab-and-go meals. Also added were small portion packages such as four- and six-ounce containers, ideal for the grow- ing trend of consumers opting for sin- gle-serve snacking options. Parfait style containers with a flat side to accommo- date for the new labeling laws were added and make merchandising simple. Additional unique sizes for leafy greens also joined the line with 56 and 120 ounces. By growing the Fresh n' Sealed line, customers are able to have lots of options to best market their products. If a company is looking for a custom solu- tion, that is right in Lacerta's wheel- house. Lacerta can customize tamper evident packages in any shape or size, emboss the customer's logo on the cover for branding or print on the pack- age; the possibilities are boundless in creating the perfect package. Custom packaging has always been a strong point for the company, with quick speed to market, innovative solutions and low cap- ital investment; cus- tom is no longer so daunting. Lacerta can help to send products to market very quickly, with designers and a full mold shop in house. Getting a new product to the shelves can take less than two months. Printing is another way Lacerta is helping customers gain an edge in the market. Lacerta can print up to four col- ors. A popular item is printing the rims of lids, either in a brand's color or to com- plement the flavor of the product. Along with rims, there are many other opportu- nities to use printing to improve pack- ages. Customers are able to print graph- ics or their logo, increasing brand aware- ness and product recognition on the shelves. Investing in technology has been another way Lacerta supports its cus- tomers. Lacerta brought in two new ther- moformers to keep up with growing demand, and also added robots to all the pro- duction equipment to improve efficiencies. Lacerta is also adding a PET extru- sion line to make its own sheet and short- en lead times for customers while also creating more unique options for materi- als to be used. About Lacerta Group, Inc. Lacerta Group is a family-owned busi- ness, founded in 1993, specializing in thermoformed packaging. Lacerta pro- duces stock and custom food packaging. With a full design team and in-house mold-making capabilities, Lacerta pro- vides custom packages from design and material selection to molds and produc- tion. Visit Lacerta at booth #889. For more information, go to www.lacerta.com, call 508.339.3312 or email sales@lacerta.com. DAUMAR USES SIX DECADES OF KNOWLEDGE TO LAUNCH CB-148 Founded in 1953, DAUMAR is a leading manufacturer and distributor to the fresh produce industry. DAUMAR manufac- tures bagging machinery and all of the corresponding bagging materials needed in the fresh produce industry for growers, packers and repackers. The company understands the critical tool bagging machines are to the fresh produce indus- try. The company provides packaging materials, knitted netting, extruded net- ting, printed labels, printed films and automatic bagging machinery. With three distribution and service warehouses around the U.S.A., the com- pany provides its customers with quick delivery and machine service. With unparalleled technical training, support and spare parts availability, service is a quick and professional reality for DAUMAR's customers. DAUMAR is launching a new bag- ging machine, CB-148, this year. The CB-148 is the fastest and most flexible D-Pack bagging machine on the market. Based on 63 years of ongoing knowl- edge and expert manufacturing, DAU- MAR has always taken pride in its prod- ucts. Paving the way for the CB- 148 are the D- Pack, a stand-up bag that offers great publicity and a pre- mium appearance, and the E-Pack, an option with the lightest and most eco- nomical net bag for the fresh produce industry. The E-Pack is made of ultra- light knitted netting and a printed film that seals both ends of the bag and acts as a carry handle. Additional well- proven packaging products include the Header Bag, which is made out of knit- ted or extruded netting with a sealed card on one side and a Kwik Lok closure on the other side. Also available are the Clipped Net Bag, the traditional low cost bag that has a label and two metal clips, and the Raschel bag, an inexpensive way to move large bags or sacks, with weights ranging from 10 pounds up to 50 pounds. The company takes pride in guaran- teeing maximum machine uptime because it is an expert in determining which materials work best for each cus- tomer's application. In addition, the com- pany also stocks bagging materials and has service technicians residing in close proximity to customers, thus offering a quick response to the customer's needs. Visit DAUMAR at booth #3155. For more information, go to www.daumar.com or call 305.234.5668. NEW MICROWAVE-SAFE CONTAINERS FROM GROWERS ARE US Changing the way we eat is no easy task, and Growers Are Us has a convenient and easy way to help you eat something that is actually good for you, and really tastes good. Its new VegDelicious cook-safe con- tainers are designed to be placed in the microwave and heated up. No chopping, cutting or cleanup; a healthy addition to your meal in 90 seconds or less. It is that easy to have a healthy side dish to accom- pany any main course. The clamshells can easily fit in any lunchbox, be taken to the office or heated up quickly to accompany your dinner meal. The microwave-safe containers are able to re-seal to allow for portion-controlled servings. The current four varieties are: 6- ounce French Beans; Soft Stem Broccoli, Carrots and Sugar Snap Peas; and 8- ounce Carrots, Sugar Snaps and English Peas; and Carrots & Sugar Snaps. They are all from 20 to 47 calories per serving. The company's produce is grown under the highest stan- dards by growers in Guatemala, and is packed under the strictest health and hygiene practices. Its pack house has BRC, Primus Labs and HACCP certifications, among oth- ers. Its grower base is also Global Gap and Primus Labs certified. It is committed to delivering the healthiest, freshest and most convenient options to complement your everyday meals. Do you want to have your own pri- vate labels? No problem. The company has the capabilities to work together with retailers and chain stores to devel- op private labels and Fair Trade product offerings. Its flexibility allows it to develop innovative value-added products that are healthy and offer your customers value and convenience while keep- ing its priorities on food safety. Visit booth #4253 where the company has samples available and to talk about all of your needs. Also, you can check out the items at the "Fresh Ideas Showcase." Visit Growers Are Us at booth #4253. For more information, call 305.681.0549 or email growersareus@gmail.com.