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Gaming News Thursday, September 29, 2016 1 0 CUMMINS ALLISON SOLUTIONS ARE THE RIGHT CHOICES FOR CASINOS Leaders of properties want their opera- tions to run at peak efficiency because that translates into a high return on investment. Having the right equipment is imperative when trying to reach this goal, and Cummins Allison currency and ticket processors let them do just that. They're robust and dependable systems that have a multitude of capabilities that add up to significant cost savings. Cash Operations Run More Efficiently with the Right Equipment Cummins Allison desktop scanners read and image mixed cash and TITO tickets 85 percent faster than other machines, getting the job done faster and reducing the hours needed for personnel. Placed in the soft count room, cashier and bank, they are adaptable to counting needs of any section. Process and verify drops in the count room fast and accurately to reduce errors, cash out tokens and tickets faster at the cashier to keep players play- ing, process incoming and outgoing cash to keep the bank running quickly with minimal delays. Countertop multi-pocket solutions process mixed cash and tickets into a configurable number of pockets, mean- ing you get the right system for your property in a significantly smaller foot- print than competitive systems. Floor model systems sort mixed cash bills and TITO tickets faster than compa- rable models, sorting cash and imaging tickets, all in one pass, sav- ing significant time in the soft count room. While auto- matically strapping the cash, they off-sorts tickets, requir- ing no additional passes. The system configures to almost any soft count room layout with unique cor- ner modules, reducing implementation and unfore- seen construction costs. No other multi- pocket sorting system can do the same. Outstanding Service Keeps Ownership Costs Low A national network of local offices is ready to provide you with customized solutions supported by factory-trained service personnel. Reliable equipment with responsive, experienced technicians maximizes your equipment value and increases your ROI. Casinos rely on Cummins Allison service for several rea- sons. There's no need for a res- ident technician, keeping total cost of ownership low. Whereas other manufacturers may require the property to keep a technician on site at all times, Cummins Allison provides service only when casinos need it. When something does occur, one of its more than 480 service techni- cians respond to your property within hours, not days, getting you back up and running and getting the work done. Plus, Cummins Allison inventories parts, so casinos don't have to, eliminating the cost and burden of owning parts a prop- erty may never need. Visit Cummins Allison at booth # 4830. For more information, visit www .cumminsallison.com/tickets. EAST COAST GAMING CONGRESS & IGAMING INSTITUTE 2017 IN ATLANTIC CITY The 21st annual East Coast Gaming Congress & iGaming Institute, scheduled for Wednesday and Thursday, May 24- 25, 2017, is the gaming industry's sec- ond-largest conference and an essential forum for examining and coordinating ideas regarding the future of online and land-based gaming. The future of the industry requires a synchronized, holistic approach, and ECGC has risen to meet that challenge with an approach that is simply the best way to address i-gaming, land-based gaming and all gaming-related issues. ECGC is designed to make sure that all of the critical issues – starting with Internet wagering – are dealt with in the same forum. All of the leaders, from gov- ernment, suppliers and operators, who will collectively set the policies and make the decisions, are brought into one place where their ideas can be cross-pol- linated and placed in the broadest con- text. The conference is organized and produced by Cooper Levenson, Attorneys at Law, Spectrum Gaming Group and Friedmutter Group Architectural & Design Studios. Spectrum Gaming Group is an inde- pendent research and professional servic- es firm. "Gaming knowledge on demand" is the company's motto and is the bottom-line service offered throughout its entire line, including restructur- ings, market and feasibility studies, economic impact reports, gaming regulatory services, investigations and due diligence, publishing and research, presentations and conferences and more. Cooper Levenson's Casino and iGaming Law practice has become the preeminent source of legal representation for gaming-related interests worldwide. Based in Atlantic City and Las Vegas, and headed by Lloyd D. Levenson, Lynne Levin Kaufman and Kimberly Maxson-Rushton, the practice deals with every aspect of casino law: iGaming, licensure, employee qualification, equip- ment approval, administrative proceed- ings, land use and more. Cooper Levenson has offices in New Jersey, Nevada and Delaware. Friedmutter Group Architecture & Design Studios is a worldwide firm specializing in mixed- use hospitality, casino and entertainment projects. Friedmutter Group, an award-winning, internationally recog- nized architecture, interior design and master planning firm, was founded in 1992 by Brad Friedmutter to service and focus specifically and exclusively within the gaming and hospitality industry. Plan to join the companies in Atlantic City, New Jersey for the East Coast Gaming Congress & iGaming Institute. For more information, visit booth #2535, go to www.ecgc.us or call 609.572.7400. GPS TECHNOLOGIES INC. PUTS CUSTOMERS FIRST GPS Technologies, Inc. is poised for a very exciting 2016 in Native American markets. GPS is an innovative gaming equipment manufacturer focused on Class II and Class III markets. The com- pany was founded on three simple princi- ples: offer quality support to clients, deliver a superior product and provide competitive pricing models. GPS is a customer service company first, and a solutions provider second. By continually listening to customers, GPS is able to deliver and maintain reliable games with maximum performance. The goal is to create a unique and innovative gaming experience by coupling cutting edge technology and vibrant graphics with proven math models to appeal to a wide variety of player types in the vari- ous gaming markets. GPS's latest and greatest product lines will come in the newest Atlas-200 cabinet, featuring large, dual 24-inch touchscreen LCDs, along with attractive and interactive cabinet lighting to maxi- mize your player experience. The door opens bottom to top, not right to left, allowing cabinets to be placed very close together, maximizing space on the floor. Coming very soon is its newest game theme, Zombie Rush™. The neigh- borhood is full of zombies trying to eat your brains! The Expanding Wilds during the free spins round infect the reel and transform all symbols on that reel into Wilds. The Zombie Nudge feature rewards the player with an instant free spin when those pesky zombies only show up on the first two reels to tease the player. Play the Finding Claire Bonus and help Max navigate his way through three zones to find Claire before the Zombies do to win big. In addition to the jam-packed features, the company has added even more excitement to Zombie Rush with three levels of progressives. The grand jackpot is a linked progres- sive, the major jackpot is standalone pro- gressive and the final progressive is a mystery, must hit by progressive. For more information, visit www.gpstechnologies.net or call 847.382.5107. RECORD-BREAKING YEAR FOR GIFT CARD PROMOTIONS RPG Card Services, a supplier of gift cards to the gaming industry and winner of Indian Gaming's Best of Show in the prepaid category, reported another record-breaking year for gift card promo- tions in casinos. According to Tom Gilbert, President of RPG Card Services, year after year, more of RPG's casino clients used gift cards to attract, retain and increase cus- tomer engagement. "Our clients in the gaming industry love gift cards for their loyalty programs and employee rewards," Gilbert said. "Gift cards have universal appeal and they're easier for a casino to manage than merchandise rewards." RPG Card Services offers more than 100 gift card brands to the gaming indus- try for customer promotions or employee reward programs, ranging from fuel gift cards like Shell Oil to department store gift cards like Macy's. Casino marketing managers have increasingly used gift cards for tradi- tional – and some non-traditional – promotions. Some of the more tradi- tional uses include offering a fuel gift card as a stay and play incentive or an upscale retailer gift card to reward high-roller loyalty. "We've seen growth in the use of fuel and quick-serve restaurant gift cards to attract customers and increase loyalty club sign-ups," added Gilbert. One of RPG's casino customers offered a nation- al pet supply store gift card to members who stay at the RV park on the resort's grounds. From practical to aspirational, gift cards appeal to all demographic groups and fit any casino marketing budget. RPG Card Services has been provid- ing gift cards and prepaid cards to the gaming industry for almost 10 years. It works with over 100 gift card retailers in the fuel, restaurant, electronics, home improvement, general merchandise, entertainment and pharmacy industries, as well as prepaid Visa, MasterCard and American Express cards. For more information, visit www.rpg giftcards.com or call 888.743.5504.