Oser Communications Group

G2E16.Sept27

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By Boris Amegadjie, Chief Executive Officer, Eclipse Gaming 2016 has been a year of substantial change and transformation for Eclipse Gaming. We entered the first half of the year focused on building a solid founda- tion for the growth of the company, including the addition of key gaming professionals to our executive management team. A vital part of our evo- lution has included evaluating and altering the strategic direction of our company. In addition, we are investing more in research and development, as well as creating key partnerships in order to develop high performing, content-rich games and products for our customers, with ECLIPSE BRINGS NEW THEMES TO MARKET By Paul Gordon, Senior Vice President of Sales, Rymax Marketing Services There was a time not so long ago when social media was a perplexing platform as casinos sought to find new, more effi- cient ways to reach a broader player base. Conventional methods such as direct mail and the property's website coupled with main- stream media buys were the primary vehicles. But the desire to reach the growing Millennial base was more of a challenge. Rymax has been in front of the revenue shift as we saw that ancillary services were creating a greater revenue stream than gaming. This was due to the The 21st annual East Coast Gaming Congress & iGaming Institute, scheduled for Wednesday and Thursday, May 24-25, 2017, is the gaming industry's second-largest conference and an essential forum for examining and coordinating ideas regarding the future of online and land-based gam- ing. The future of the industry requires a synchronized, holistic approach, and ECGC has risen to meet that chal- lenge with an approach that is simply the best way to address i-gaming, land-based gaming and all gaming- related issues. ECGC is designed to make sure that all of the critical issues – starting with Internet wagering – are Led by a talented team of industry veterans that knows what it takes to develop com- pelling games and innovative products, Everi will showcase its robust games product port- folio in booth #1116. "Our game designers are focused on cre- ating unique and engaging games that stand out from the competition, capture the atten- tion of players and deliver great returns for our casino customers," said Michael Rumbolz, President and Chief Executive Officer of Everi. "Casino operators will be impressed with the new products we're debut- ing at G2E this year and will see firsthand our commit- ment to enhancing the gaming experience for casino An interview with Gary Gladstone, General Manager, Diamond Mountain Casino Hotel. GN: You installed the HouseBrew sys- tem earlier this year. What attracted you to the system? GG: We knew craft beers were becoming very popular, and we wanted to profit more from it's growth, but could not see how this was possible without a large investment and operational challenges. Then, at the G2E exhibition, we discovered the HouseBrew craft beer brewing system and learned that with a modest investment and minimal management, we could produce our own craft beers and Continued on Page 29 Baltimore-based Staff Shirts is pleased to be presenting its new "Colors" collection at this year's G2E show. Staff Shirts designs, manufactures and distributes shirts for ladies and men to the casino, restaurant and hospitality industries at direct pricing, not middle-man pricing. The Staff Shirt line now features the "Perfect Spread Collar" and the "New Fashion Cuff" to help dress up your staff with a more up-to-date look, includ- ing the ability to put your logo on the shirts. Plus, the company has an expanded color palette. Colors are blue, pink, lilac, gray, red, black, ivory and white. Continued on Page 29 Continued on Page 29 USING SOCIAL MEDIA TO DRIVE ENGAGEMENT, CUSTOMER ACQUISITION, RETENTION EAST COAST GAMING CONGRESS & IGAMING INSTITUTE 2017 IN ATLANTIC CITY CRAFT BEERS BRING HIGH PROFIT MARGINS, INCREASED SALES EVERI POWERS THE CASINO FLOOR STAFF SHIRTS: ADDING COLOR TO YOUR STAFF Continued on Page 23 Continued on Page 29 Continued on Page 23 Oser Communications Group Las Vegas Tuesday, September 27, 2016 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH G2E

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