Oser Communications Group

NATURALLY HEALTHY www.gourmetnews.com n SEPTEMBER 2016 n GOURMET NEWS N H 1 0 6 beverage you drink should be something you've chosen because of what it is: warm, rich, nourishing and delightful, with flavor you not only look forward to, but crave and savor. Kaffree Roma is that kind of beverage. Yes, there are a few things it doesn't contain, and those are important (caffeine, tannins, fat and sodium, for example). But the more im- portant list is all the great things Kaffree Roma is. A product of Germany, Kaffree Roma is made with an all-natural blend of roasted grains. So yes, while it is absolutely and nat- urally free of both caffeine and tannins, it's also got a rich, warm, almost nutty flavor that's positively craveable. "There are a few reasons people might be avoiding coffee, either temporarily or alto- gether. Sometimes it's for health, as in preg- nant woman or people with sensitivities to caffeine. And there are also lots of people who also need to reduce their intake of acidic beverages," said Tara Rhein, Marketing Manager at Atlantic Natural Foods, the com- pany that offers Kaffree Roma. "For these folks, we wanted to offer not just an accept- able alternative, but a great one, with some great choices." Now, with Kaffree Roma's two new vari- eties, there's even more to choose from. Per- fect for those who want just a touch of chocolaty indulgence, Kaffree Roma Cocoa is a simple blend of roasted barley, cocoa powder and a hint of natural sugar. (Like all Kaffree Roma varieties, it's also dairy-free). In addition to roasted barley, chicory and rye, Kaffree Roma Fiber contains natural plant- based inulin, a natural fiber that helps slow digestion, increase a sense of fullness and optimize digestive health. As with the Orig- inal flavor, all three Kaffree Roma varieties are a snap to prepare: just add hot water and stir. "Whether you're drinking it to start your morning or finish your day, a warm bever- age should be something that's earned its place at your table," Rhein said. "And as proud as we are of all the things Kaffree Roma isn't, we're prouder still of all the great things it is." For more information, visit www.atlantic naturalfoods.com or stop by booth #851. Coffee Alternative (Cont'd. from p. 1) Here are top tips for creating packaging de- signed to sell. Know your Market The first step to getting your product into the consumer's hands is to know your market. What are your target audience's needs and wants? If you have a food product, does your customer want a microwavable single serve cup for on-the-go convenience? Does your customer want family size or multi-pack op- tions? When selecting packaging materials and designing graphics, consider what your competition is doing and how your packag- ing sets your product apart. Create Attractive Graphics with Shelf Appeal A well designed package communicates all necessary information and branding with eye-catching graphics that can influence a consumer's buying decisions. Is your logo paramount to your branding? What colors are most attractive? Will photography help sell your product? Be bold with key informa- tion on the front of the package and utilize the back to provide additional information to enhance the consumers' experience. Build a Positive User Friendly Experience Packaging needs to be user friendly and functional for both the consumer and retailer. The package should protect the product, offer ease of use, include clear instructions and have key information prominent. In some instances, packaging graphics may in- clude games, recipes or a short story about the product or company to further connect with the target audience. Consider offering point-of-purchase displays to further in- crease sales. Work with Professionals Partner with an experienced packaging man- ufacturer that can provide invaluable insight on material and printing options. Work with a graphic designer familiar with packaging structures. For the best printing results, have the designer to work directly with the pack- aging manufacturer to create and set-up the graphics appropriately. Proofread Carefully Depending on the product, the packaging may need specific consumer information to comply with health and safety regula- tions. For instance, packaging for a food product may have a Nutrition Facts label, ingredients, allergen statement, net weight and a barcode. Double check that the con- tent, text size and barcode meet require- ments to keep your product in the marketplace. When utilizing functional and attractive cre- ative packaging, complete with required in- formation, you can stay ahead of your competition with a product and package that is designed to sell. Celebrating over 25 years of experience and innovation, Interpress Technologies is a leading food packaging manufacturer spe- cializing in formed paperboard containers, wrapped cups, printed sidewalls and folding cartons with high impact graphics. Interpress has three locations producing packaging "Made in USA" with SFI, FSC and PEFC certified sustainable paperboard. Interpac Technologies, a sister company, is a certified organic co-pack facility and fills cups, oils (coconut, olive, flax), bags and pouches. For more information, visit booth #555, call 800.929.9771, email inquiry@iptec.com or go to www.interpresstechnologies.com. Interpress Technologies (Cont'd. from p. 1) AlchemLife, the platform for our all-natural, botanical complexes. Each complex is de- veloped using our proprietary PhytoAd- vance technology for enhanced bioavailability and superior absorption. Our synergistic ingredients are based on cen- turies-old Ayurvedic practices. We have the following first three AlchemLife products debuting at the show. Liverubin is the first highly water-soluble silymarin. Available in orange-flavored tablets, it has been shown to rapidly support overall liver function. FlexiQule is the first-ever blend of con- centrated boswellia serrata extract and gin- ger. Its active ingredients are easily tolerated, and have been used for centuries to promote healthy joint mobility and flexibility. PhytoRelief-CC lozenges provide tem- porary relief for coughs and sore throats associated with the common cold or in- haled irritants. They contain a synergistic blend of menthol, pomegranate, ginger and turmeric. NH: What is PhytoAdvance technology and what are its benefits? TS: PhytoAdvance technology is Alchem- Life's proprietary extraction technology for enhanced bioavailability and efficacy. Our precision processes ensure that our plant ex- tracts contain the broad spectrum of com- pounds found in the raw herb, not just the marker compounds. All our phytochemical extracts – PhytoAdvancees – are backed by research. Our PhytoAdvance products repre- sent the quality assurance that comes from 75 years of experience in using science and precision technology to manufacture phyto- chemicals that have the highest levels of pu- rity and potency. NH: What is unique about Alchem's ap- proach to natural product development? TS: Our approach is based on 10,000-year- old Ayurvedic principles. The oldest form of healthcare in the world, Ayurveda is literally translated as "the science or knowledge of life." It is based on the premise that health is achieved by living in harmony with our en- vironment. We also apply a pharmaceutical approach to every ingredient we produce. Alchem manufactures herbal extracts and pure phar- maceuticals that conform to international standards. At AlchemLife, we pride our- selves on our product quality, customer sat- isfaction and commitment to the environment. NH: For those who may be unfamiliar with Alchem USA, what should people know about this company? TS: Alchem USA is the U.S. affiliate of Alchem International Private Ltd, a global leader in phytoceuticals: the science of dis- covering and using plant molecules for phar- maceutical, cosmetic and nutraceutical brands. We have more than 75 years of ex- perience providing trusted plant-derived ac- tive ingredients, of optimum quality and value, to more than 35 countries. All of our ingredients have the highest levels of purity, balance and potency. From cultivating our own herbs to produc- ing branded ingredients, we manage every step of the production process. Our farm-to- finish process results in safe, effective ingre- dients and products that harness nature's care for your health and wellness. For more information, visit www.alchem international.com, www.flexiqule.com, www .liverubin.com or www.phytorelief.com or stop by booth #6422. Alchem USA (Cont'd. from p. 1) NH: Describe Oregon Cherry Growers latest maraschino product line. MG: Previously available in glass jars, our maraschinos are now available in stand-up pouches. The no-mess, convenient and re- sealable packaging is the first-to-market in maraschinos, and – as with all Oregon Cherry Growers products – each of the hand- picked cherries are grown in Oregon with the highest quality and freshness standards. NH: Which Oregon Cherry Growers product will be available in the pouches? MG: We currently have three products avail- able in pouches. Our non-GMO Royal Har- vest Bordeaux-Style Maraschino Cherries are rich and dark in color, free of preserva- tives, made with natural ingredients, sweet- ened with certified Fairtrade ® cane sugar and available in four- and eight-ounce pouches. The Royal Harvest Nature's Maraschino Cherries are made with ruby red cherries, free of preservatives, made with all natural ingredients, sweetened with certified Fair- trade cane sugar and available in four-ounce pouches. Finally, The Royal Cherry Maraschinos are our traditional maraschino cherries with stems. These cherries have a classic cocktail flavor with almond notes, and pouches are available in both four and eight ounces. NH: How have industry trends influenced the creation of the stand-up pouches, and how will they improve your consumers' ex- perience? MG: The maraschino industry hasn't seen innovation like this in more than 50 years, and we're excited to bring differentiation to the category. From a consumer perspective, the Royal Harvest and The Royal Cherry stand-up pouches are convenient and re-seal- able. They're perfect for consumers who want to avoid pantry loading and prefer sin- gle-occasion shopping. NH: From a retail perspective, what are the benefits of stocking stand-up maraschino pouches? MG: While stand-up pouches are not new to grocery, our products offer retailers an array of perks. The stand-up pouches can be dis- played off-shelf in key usage areas where people wouldn't expect to find them (for ex- ample, freezer doors in the ice cream aisle or among cocktail mixers), triggering impulse sales. They have a lower price point that drives "trial" usage, and the non-shattering, flexible and strong stand-up pouches reduce spoilage rates, and prevent damage with shipping and handling. Suggested retail pricing for the pouches are $3.69 for four ounces and $4.69 for eight ounces, and are available in eight pack dis- playable cases. Royal Harvest and The Royal Cherry pouches are available on Amazon, and in foodservice and retail. For more information, visit www .oregoncherry.com. Oregon Cherry Growers (Cont'd. from p. 1)

• Cover