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GOURMET NEWS SEPTEMBER 2016 www.gourmetnews.com Retailer News RETAILER NEWS 1 2 BRIEFS Eataly Surrounds Customers with Italian Food Culture BY LORRIE BAUMANN Half the sales for the Eataly store on Fifth Avenue in New York City come from dry grocery, while the other half are rung up at the store's five restaurants. "We didn't know that in the begin- ning," Lidia Bas- tianich told an audience at the 2016 Dairy-Deli- Bake Seminar & Expo in May. "People really like this combination." Eataly is owned by a partnership of Founder Oscar Farinetti, who started the concept in 2007 with a 30,000- square-foot store in Torino, Italy; the B & B Hospitality Group, which includes Lidia Bastianich, Mario Batali and Joe Bastianich; and Adam and Alex Saper. Since then, the group has grown to include a store in Chicago, a second store under develop- ment in New York's World Trade Center and planned stores in Boston, Los Angeles and Sao Paulo Brazil. Lidia Bastianich is the host of PBS' "Lidia's Kitchen" television program and the author of 10 cookbooks as well as the owner of a specialty line of pastas and sauces. She opened her first restaurant in 1971 and moved into writing cookbooks from there. Julia Child discovered her and mentored her through the development of her television program. "One thing leads to the next," she said. The opportunity to be part of the grocery business came along with a meeting with Oscar Farinetti, who had opened his store in Torino and was eager to find the right part- ners to open a store in the United States. He found New York restaurateurs B & B Hospi- tality Group and the Saper brothers, and to- gether, they opened the 50,000-square-foot Eataly store on New York's Fifth Avenue in 2010. "We found the space, we liked the lo- cation," Bastianich said. The store now gets 50,000 visitors a day, making it one of New York City's major tourist attractions. "You have a glass of wine, and you travel around and shop," Bastianich said. "How civilized is that?... It's relaxed buying." The store is built around La Piazza, a hub and meeting place "where people can claim their space," Bastianich said. Around La Pi- azza are salumi and cheese counters, bakery, enoteca, ice cream shop and coffee counter tucked between restaurants that use as their ingredients the same products that are sold on the retail floor. "It is embracing the cus- tomer 360 degrees," Bastianich said. "We are the guarantee behind those restaurants." The salumi and cheese counter sells 200 to 300 pounds of American and Italian arti- san cheese per day. The fresh mozzarella sold at Eataly is stretched on the premises from curds purchased from local artisans. Vegeta- bles on the produce counters are fresh and seasonal, mostly local, with some imported Italian produce. A veg- etable butcher on staff can clean the customers' vegetable for them, so that a customer might pick out the week's veg- etables and then have a snack at the crudo restaurant that's right there next to the pro- duce counters and con- sult with the chef about what to do with the purchased produce once it's at home. "Our target audience is everyone," Bastianich said. "It's a 360 degree concept of food from source to preparation and making the con- sumer a winner.... You need to make the cus- tomer feel like they have learned something and they can do it. And if not, they have the opportunity to learn it again in our store." Fish, both at the fish counter and in the restaurant, is seasonal and local. "It has to be fresh. The smell when you come to the fish counter should be clean," Bastianich said. The fishmonger on duty will scale and fillet the customer's purchase. The meat counter features a lot of sec- ondary cuts, and the animals from which it came were sustainably raised. "We check all of our producers," Bastianich said. The Eataly Bakery and Focacceria makes more than 11,000 loaves of bread per week. "And we sell it. We use it also in our restau- rants," Bastianich said. "Tastings of every- thing are so important in the store." The cooks behind the pasta-making counter make 5,000 pounds of fresh pasta per week. "A lot of it is taken home," Bas- tianich said. "We also offer all of the time the opportunity to discuss pasta." Eataly's La Pasta restaurant and the La Pizza restau- rant right next to it are the two most pop- ular in the store. "We sell 3,000 pizzas a week, easily," Bastianich said. The pizza operation is conducted in part- nership with Rosso Pomodoro, which built the ovens, and the only type of pizza sold is Neapolitan, which has a crust that's a lit- tle puffier and a little wet in the middle compared to the Roman-style cracker-type crust that's more familiar to New Yorkers. "You have to send a message. You can't be everything to everybody," Bastianich said. Monthly promotions in the store focus on one of Italy's 20 food regions at a time. "They are encouraged, demanded to bring in spe- cial products from the region," Bastianich said. "We do have a lot of authentic small producers that have those authentic flavors." The La Scuola cooking school has event year-round with food and wine courses, demonstrations and lectures from renowned chefs. A typical class might fea- ture three to four recipes with paired wines, for an experience that the school tries to make a complete immersion in the cuisine even though it's not hands-on. The store also uses its various spaces as catering ven- ues as well as spaces in which to hold edu- cational and cultural events, often to raise funds for local charities. "You cannot be in business and be isolated from the commu- nity where you are doing business," Bas- tianich said. "Life is too short. You have to eat well.... You need to be strong and stand your ground because America is ready. They love it." GN Love With Food Announces International Expansion Love With Food—a snack discovery service that focuses on bringing affordable, all-natural, organic or gluten-free snacks to American doorsteps— has announced the beginning of international shipments to more than 25 countries. Love With Food's international customers will have the option to order The Deluxe Box, a sampling of 16-20 new surprise snacks starting at $16.50 USD/month, or The Gluten- Free Box, a sampling of 10-12 surprise celiac- safe and mostly dairy-free snacks starting at $19.99 USD/month. In addition, a portion of the proceeds will be donated to international food banks to help fight world hunger. Meijer Launches Simply Give 2016 Fall Campaign After a record-setting spring campaign tied to the Meijer LPGA Classic for Simply Give, Midwest retailer Meijer recently kicked off the fall campaign of its signature hunger relief program, Simply Give, across its six-state footprint in an effort to help local food pantry partners restock their shelves. The fall Simply Give campaign will run through September. 24. Publix Super Markets is New #1 National March for Babies Corporate Partner For the first time in 30 years, there is a new number one national March for Babies corporate partner, the March of Dimes announced during its annual March of Dimes Summer Conference. Dr. Jennifer Howse, President of the March of Dimes, told the hundreds of attendees that Publix Super Markets, Inc. has earned that distinction. "We congratulate Publix, their associates, and customers for this outstanding accomplishment," said Howse. "Publix's commitment to our goal of giving every baby a fighting chance has been unwavering for 21 years. The impact of this generous contribution to help fight premature birth, the leading cause of death among babies in the United States, is significant and substantial." Kroger Announces Merger of Axium Pharmacy and Modern HC Holdings to Create a Combined Specialty Pharmacy The Kroger Co. has announced plans for its subsidiary, Axium Pharmacy Holdings, Inc., to acquire the outstanding shares of Modern HC Holdings, Inc. to create a combined specialty pharmacy that will operate as a wholly-owned subsidiary of The Kroger Co. Kroger pharmacy is currently the fifth-largest pharmacy operator in the U.S., and specialty pharmacy is the primary area of growth in pharmaceuticals. Merging ModernHEALTH and Axium into a combined specialty pharmacy will allow Kroger's specialty pharmacy business to expand into new territories in the West and Southwestern U.S., and expand offerings to other disease states.

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