Issue link: http://osercommunicationsgroup.uberflip.com/i/694821
For brick-and-mortar stores, omnichannel is the golden ticket for achieving the ultimate retail experience. With new technology advanc- ing daily, every store has the potential to transform itself into the ulti- mate experience center. Using personalization systems and tools to tie online activity to in- store interactions, decision makers can gather data from numerous sys- tems, rapidly analyze it and use the results to upgrade stores and cater to every customer need. Let's look at the solutions available to help you achieve an Omnichannel Customer Experience. In-Store Beacons Personalization is a significant component of the omnichannel experience. Knowing who is entering your store and when is the first step, which is where location-based beacons come in. Integrated with your store app, beacons let you send personalized greetings to customers' smartphones upon entry and even let them know about current TRANSFORM YOUR STORE INTO AN EXPERIENCE CENTER An interview with David Cross, Vice President of Sales and Marketing, Albert Bartlett USA. PSD: Who is Albert Bartlett? DC: Albert Bartlett is a third generation family potato business, based in Airdrie, Scotland. We represent around 25 percent of the U.K. fresh potato market and grow a wide variety of specialty potatoes. We are passionate about growing and packing the best tasting, highest quality potatoes. In 2012, we began growing and packing our brand in the U.S. and Canada, along- side our North American growing partners. PSD: What are Rooster potatoes? DC: Rooster potatoes are an Irish variety that we have developed and marketed into The patented BRITE BELT conveyor belt cleaning and conditioning system will assist your company in meeting compliance with the Hazard Analysis and Critical Control Point program (HACCP). BRITE BELT recog- nizes the significant changes made by the Food Safety Modernization Act (FSMA). These food safety requirements are administered by both the USDA and FDA. Your company's HACCP TEAM will determine the critical control points in your food pro- cessing system and then preventative maintenance and controls will be assigned to assure food safety. The BRITE BELT conveyor belt cleaning and conditioning system can be an integral part of your preventative maintenance and control procedures. A Critical Control Point in food processing is the surface of the conveyor belt. Not only can biological hazards survive and grow on conveyor belt surfaces, they are also transported throughout the food processing facility. Biological hazards (pathogen microorganisms) are a recognized hazard that are likely to cause illness in the absence of good controls. These biological hazards include but are not limited to bacteria, By Albert Rodriguez, Senior Vice President of Operations, Nogales Produce Inc. Today's grocery industry understands the statistical trends of the ever-growing Hispanic consumer market, but many establish- ments from the mom and pop stores to national retail chains, although they may get a passing grade for appreciating the scientific statistical data, still struggle to understand the art of actually connecting with Hispanic customers. The Science of the Numbers The Hispanic population remains the fastest-growing demographic in the U.S. and is expected to increase from 17 percent of the population to 26 percent by 2050, accord- ing to the Pew Research Center, a preeminent public policy and research organization. With that population growth there is a surging undercurrent of Hispanic buying power. Hispanics in the U.S. are an economic powerhouse. According to a Nielsen study, C o ntinued o n P age 2 1 C o ntinued o n P age 2 1 ALBERT BARTLETT'S ROOSTER POTATOES OFFER VERSATILITY, GREAT FLAVOR ENSURE COMPLIANCE WITH BRITE BELT UNDERSTANDING THE HISPANIC CONSUMER C o ntinued o n P age 2 1 C o ntinued o n P age 2 1 O s e r C o m m u n i ca t i o n s G r o u p C h i ca g o W e d n e s d a y, Ju n e 2 2 , 2 0 1 6 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH UF