Issue link: http://osercommunicationsgroup.uberflip.com/i/679161
H a r d w a r e & H o u s e w a r e s R e v i e w 4 1 F r i d a y, M a y 6 , 2 0 1 6 that is organic but is still highly effective." The Kissner Group introduced such a product; it provided a blend of the lat- est ice melt innovations. It was called Ice Beeter™ Treated. Ice Beeter Treated is specially formulated with Beet Extract Solution. Salt alone is not enough. Beet juice has become a popular snow and ice- melting tool because it's sticky and organic. Kissner is now proud to intro- duce two new extensions to the Ice Beeter Family, Ice Beeter Responsible and Ice Beeter Ultimate. How do they differentiate? Tim Orleman explains. "Like Ice Beeter Treated, both Ice Beeter Responsible and Ice Beeter Ultimate begins with the extraction of the sugar particles from a sugar beet, leaving the molasses syrup. The organic solution is then infused with K issner G ro up (C o nt'd. fro m p. 1 ) salt crystals, enabling the formulation to work at chilling temperatures." Ice Beeter Responsible is an envi- ronmentally friendly choice. This prod- uct is infused with Calcium Magnesium Acetate (CMA), which is less harmful to surrounding life. Ice Beeter Ultimate is enriched with Calcium Chloride, which allows this product to work even in cold- er climates, range negative 30 degrees, making it one of the most powerful ice melts on the market. The Kissner Group takes pride in providing the highest-quality products and has further enhanced its ability to keep customers supplied at all times. This winter when nothing else works, ask for one of the Ice Beeter products. Visit Kissner Group Inc. at booth #11050. For more information, go to www .ice-beeter.com. wanted us to create a residential model for home use, as they were tired of the typical sticky felts that kept falling off. HHR: When did you start the Flexi-Felt program? PD: We started our industrial program 11 years ago with only two models. We now have more than 64 different models for every piece of furniture you can imagine. HHR: What makes the Flexi-Felt a bet- ter floor protector? PD: We created the Flexi-Felt to last. It will outlast regular sticky felts up to 15 times longer. HHR: What makes it so durable? PD: We use a wool blend felt that is much denser than the regular synthetic felts that get paper thin in no time. HHR: There seem to be many similar products coming out recently. What makes your product better for retail- ers? PD: It's important to note that we are offering a full program for every piece Flex i-Felt (C o nt'd. fro m p. 1 ) of furniture in the household, not just a few items. Our clear sleeve models are made from a much stronger material, which means they will last a lot longer and are more resistant to the shear force of the chair when sliding back and forth. Another great benefit of get- ting our floor displays is that we pro- mote our retailers individually, so clients can purchase from them. We have thousands of clients per week coming onto our website, and 82 per- cent of them end up on the locate a retailer page. We list every retailer, including their address, not just the corporate head office. Retailers love that, as they are getting new clients for free, and the cross linking helps with their Google search ranking. Finally, the free merchandizing display has a motion sensor video screen that sells the product for the retailer. We have increased our retailer sales by as much as 600 percent with this display. HHR: Is this your first year at the show? PD: Yes it is. We will be showing all our products at our booth in the housewares section. We will also be showing our floor protectors in the new product sec- tion, as well. Visit Flexi-Felt at booth #3729. application. Its single stage vacuums have peak horsepower ranging from 1.0 to 6.5, and its new SVX2 ® motor in 5.5 and 6.5 peak horsepower offers better performance and longer life. Also, its two-stage vacuums have peak horsepow- er from 2.0 to 4.0. Shop-Vac also carries filters from standard to HEPA filtration and a wide variety of accessories in 1.25, 1.5 and 2.5 inch sizes. Shop-Vac has earned worldwide respect by continuing to innovate and advance the technology of wet/dry vacu- ums. Its broad range of products allows the company to continually meet the ever-demanding needs of its valued cus- tomers. It has invested heavily in manu- facturing plants and equipment to ensure the highest standards of product quality and customer service. Shop-Vac divi- sions manufacture electric motors, plastic components, filters, hoses, metal tanks, accessories and other components. Each of its locations has a rigorous quality control program to ensure the highest levels of customer satisfaction. Shop-Vac Corporation, the maker of the No. 1 brand of wet/dry vacuum clean- ers, is proud to introduce a new line of air movement products and trash cans. The Sho p-Vac (C o nt'd. fro m p. 1 ) new Shop-Air ® line of products includes air movers, air cleaners, portable and wall mount air circulators, as well a line of direct and belt drive drum fans. The Air Movers are for a multitude of uses, including drying carpets, walls and ceil- ings, and can also be used to circulate air in closed off spaces. The Air Cleaner will filter airborne particles in workshops, basements or garages. The Air Circulators can be used anywhere you need to circulate air in a large area. Shop- Vac is also offering a variety of acces- sories to complement this line, including a floor stand and multiple hose adapter. The Drum Fans circulate air in areas such as factory floors, loading docks and barns, and are available in stainless and galvanized steel. The Shop-Can ® line features brushed stainless steel trash cans from four to 20 gallons with a bag ring to hold the plastic trash bag in place. The trash cans are available with either a stationary or caster base, as well as four different tops that can be used with the trash cans. These can be used in the kitchen, office, bathroom or anywhere you want an upscale look. For more information, visit booth #6621G. outdoor living wireless speakers? FR: As more people spend more time at home enjoying the backyard, they will look for entertainment items to enhance the experience. These customers current- ly look to the local home improvement store for outdoor seating, grilling and lighting, along with patio and yard acces- sories. Music is the perfect addition to the outdoor experience, and with the Acoustic Research outdoor products, the retailer has solutions covering many affordable price points. HHR: What has driven Acoustic Research outdoor speakers to become No. 1 in the marketplace? FR: No other company has offered the consumer a complete product line that not only takes into account the sound and build quality, but also offers styles that fit into any outdoor living décor. Our in- house industrial design team studies the very latest trends, colors and textures to ensure our product fits seamlessly into every outdoor environment. Our industri- al design team has won multiple interna- tional design competition awards. Couple design with a world-class group of audio engineers recreating a sound stage in your outdoor area, and instantly your out- door living area becomes a true entertain- ment space. HHR: Are you currently offering out- door wireless speakers in the home improvement channel? FR: Yes indeed. We have had great success with both the independent retailer and the national hardware chains. Over the past three years, we have developed retail relationships where each spring our retail partners return to once again offer our product to the public. Our goal is to increase Vox x A ccesso ries (C o nt'd. fro m p. 1 ) our distribution into additional retailers through new models, expanded price points and new features. HHR: How difficult is the installation and operation for the average consumer? FR: Simple installation and set-up takes less than five minutes. We offer many options for installation, from traditional batteries or rechargeable batteries to AC power. Every speaker can be directly connected to your music source via the headphone jack, or wirelessly via Bluetooth. HHR: What trends are you seeing within the category? FR: Consumers are opting for larger size speakers with enhanced sound, stereo Bluetooth sound and multi-color LED lighting that can also react to the music. We are seeing our customer ASP's rise as the consumer embraces the added fea- tures. Our products range from $49.99 to $229.99, and we continue to see our value add retailers skewing higher into the $119.99 to $229.99 price points. It is very clear the customer is willing to invest in entertainment for the outdoor area if you make it easy, great sounding, stylish and a price value. Overall, we have growth in all price points and models. We look at the category as relatively new, since prior to our launching these products, only traditional speakers in outdoor sealed traditional boxes or speakers placed in molds to look like rocks were avail- able. Until the release of the Acoustic Research speakers, no company placed focus on the design as a key element in the outdoor environment. With these introductions, a new category was launched, and the business continues to grow each year for both our partners and our company. Visit Voxx at booth #11901. projectors. The simplicity of WiZ makes it for everyone: kids, adults and seniors. Thanks to Wi-Fi direct technology embedded, there's no need to install an extra gateway to control the light. It takes less than 30 seconds to configure a WiZ light. With MAX, the platform expands to include a new category of safety and secu- rity devices that are integrated with WiZ lighting. MAX ALL Home is a hands-free, voice controlled device that uses voice recognition and sensors to create a "human-like" guardian for your home. The W iZ and MA X (C o nt'd. fro m p. 4 ) MAX All Home combines smoke alarm audio monitoring, motion detection, vibra- tion detection and heat detection that inte- grate with the state of the art WiZ lighting solutions to provide a wireless, connected hub that makes life easier and safer. "We are dedicated to delivering products that enhance the security and wellbeing of our customers who use them," said Dennis Bertken, MAX Smart Home Chief Executive Officer. "The MAX All Home provides peace of mind with a wide range of functions and cus- tomizable features." For more information, visit booth #6634.