Issue link: http://osercommunicationsgroup.uberflip.com/i/668752
B r o a d c a s t e r s S h o w D a i l y W e d n e s d a y , A p r i l 2 0 , 2 0 1 6 2 8 INTRODUCING EVER: THE NEW WAY TO DISCOVER & PURCHASE EVERYTHING INSIDE VIDEOS Ever satisfies the natural human curiosity we feel about people, places and products while watching video. Ever gives cus- tomers the control to discover and pur- chase anything they see in the video. Ever disrupts today's information-push- based advertising model, while providing content creators with a powerful new way to monetize video content. Ever is a new multi-platform service that makes everything inside videos dis- coverable and purchasable. When watch- ing a video with Ever, consumers can instantly discover people, places and pur- chase products inside videos – without interrupting the entertainment experi- ence. "Ever has solved the video discovery problem that has existed in the industry for the past two decades," said Ever Chief Executive Officer Chander Chawla. "Scores of attempts have been made by startups and big companies to make videos discoverable and pur- chasable. All of them have failed because either they were interrupting the enter- tainment experience or pushing con- sumers to ad content. Ever works in real- time – empowering the viewer to simply press a button to discover people, places, fashion or other items in any frame of video – without interruption." Ever's New Products Ever App makes everything inside videos discoverable and instantly purchasable. When people wonder about something they see on TV, they can simply tap the Ever App on their phone and the exact frame/image they see on TV shows up on their phone with information about items (people, place, fashion, interior design, makeup, etc.) and they can instantly pur- chase them right from their phone. Ever Extension offers a single screen experience on Chrome, Safari and Firefox web browsers (laptops and tablets). When watching a video on YouTube or any other streaming website, the items of interest automatically show up when you hover the mouse over the video. Ever API makes discovery and com- merce possible for watching videos via smartphone apps. When watching a video on a smartphone app, users touch the screen and the items of interest auto- matically show up. Furthermore, with the Ever API, content creators can tag items to make people, places, fashion and objects discoverable within their videos. "Consumers are tired of being inun- dated with advertising and yet they're naturally curious about the people, places, fashion and other items they see in the videos," said Chawla. "With Ever, consumers finally have a way to discover what they're interested in while watching TV or videos online without compromis- ing their entertainment experience or tol- erating advertising." Today there are two ways for content creators to make money: consumers pay for content or they tolerate advertising. Ever creates a third way for content cre- ators to monetize their videos – putting consumers in control of what information they pull, while providing deeper engagement with content. Availability The Ever app is available now for down- load on iOS and Android. The Ever Extension is available for Chrome, Safari and Firefox browsers at everapp.co/extension. Content creators can learn more about the Ever API at everapp.co/api. All three Ever products are offered at no charge for consumers and content creators. Ever works across all video plat- forms (TV, tablet/PCs and smartphones). Recently launched, consumers can use Ever App with the FNTV Lifestyle chan- nel on their Roku streaming player and they can use Ever Extension with Michelle Phan videos on YouTube. Learn more at everapp.co. GATESAIR EXPANDS INTRAPLEX IP LINK FAMILY AT NAB The IP Link MPX is a full duplex prod- uct specifically built for studio-to-trans- mitter link (STL) applications for FM radio broadcasters. It is especially ideal for broadcasters that lack the network bandwidth to distribute a full AES192 digital FM composite signal, which typ- ically requires 5MB/s of bandwidth, from studio to transmitter and/or lack AES192 signal receiving capability in their legacy exciters.It is also highly configurable, allowing broadcasters to adjust bit rates for optimal bandwidth usage across a wide area network, using less than half of the bandwidth required for AES192. The new codec also provides an efficiency boost for engineers by enabling installation of all signal gener- ating equipment at a central studio. This is a major benefit for broadcasters oper- ating an FM simulcast network, as it eliminates the need to install stereo gen- erators, audio processors and other aux- iliary equipment at multiple receive locations. Instead, broadcasters can send audio and data, including RDS informa- tion, in a single bandwidth-efficient stream to multiple transmitter and booster locations. That capability is for- tified through IP Link MPX's integra- tion of Intraplex SynchroCast simulcast technology, and built-in GPS capability for reliable timing recovery in multi- point distribution. The IP Link MPX can also be used with the Intraplex HD Link microwave STL system to provide com- posite signals over a 950MHz link. "Broadcasters have been seeking an IP transport solution that simplifies their program distribution by keeping the audio processing at the studio, with the optimal bitrate usage to suit varying net- work limitations," said Rich Redmond, Chief Product Officer. "The introduc- tion of the IP Link MPX codec rounds out our product line, with options for both digital and analog composite FM signal transport to suit every customer's IP architecture." The IP Link MPX offers an exten- sive feature set, including multiple input and output ports for signal redundancy, decoding of audio and RDS content from either the input or output MPX sig- nal, and the option to incorporate exter- nal SCA subcarrier signals into the out- put MPX signal. It also offers features common across all IP Link codecs, including stream splicing, forward error correction and a trio of network inter- faces for optimal stream reliability. Also new to NAB is the IP Link 100P, a single-channel, full-duplex codec introduced at IBC in September. The IP Link 100P adds advanced signal monitoring capabilities and integration with SynchroCast systems that are absent from base IP Link codecs, pro- viding another strong audio contribution and distribution option for simulcasting across transmitter networks. All IP Link codecs also include new software for audio loudness leveling and metering based on EBU R128 and ITU-R BS 1770-3 standards for legal compliance. This provides a reliable method to mon- itor and control variations in program audio between normal programming and advertisements, as well as dynamically changing content in CDN- delivered streams. About GatesAir GatesAir, Inc. provides complete solu- tions for over-the-air radio and televi- sion broadcasting, leveraging wireless spectrum to maximize performance for multichannel, mission-critical services. Powering over-the-air networks world- wide with unparalleled reliability for nearly 100 years, GatesAir's turnkey solutions enable broadcasters to create, transport and transmit radio and TV content. With customers in more than 185 countries, the company leads the industry in innovation and design break- throughs, improving efficiency and reducing total cost of ownership. Visit www.gatesair.com for more infor- mation. STARFISH TECHNOLOGIES SUPPLIES TRANSPORT STREAM SPLICER TO SKY TV Starfish Technologies, a company pio- neering innovative technologies and systems in the field of regional televi- sion and ad insertion for broadcasters, has announced the sale of its TS Splicer product to Sky, the UK's largest pay-TV provider. Sky is moving around 20 of its premium UK OTT channels spread over two sites to a more componen- tized platform and needed to block or replace some content with holding slates or alternative media. Starfish was chosen to supply TS Splicer in a fully redundant 1+1 configuration, complete with a secure Starfish remote web-based monitoring and control sys- tem. Sky Programme Manager Guy Hall, who is responsible for delivering this new strategic platform, said, "We evaluated a number of commercially available splicing products and the Starfish TS Splicer best met our requirements. The ability to perform high-density transport stream-based splicing in the IP domain allows Sky to significantly increase the density of the solution and achieve better scala- bility within our complex and expand- ing OTT head-end." Starfish Marketing Director Peter Blatchford added, "We are delighted to have been chosen to supply a critical part of Sky's new OTT infrastructure. Our TS Splicer product is designed for users looking for a high performance splicer that has a flexible configura- tion, which allows it to be tailored to specific applications." About Starfish Technologies Founded more than 10 years ago, Starfish Technologies has an excellent reputation for meeting international broadcasters' expectations with inno- vative products and systems. Starfish solutions are proven in service and have been implemented by an impres- sive list of international customers. Starfish has developed a wide range of in-house expertise in tech- nologies, including video encoding and transcoding, multi-platform deliv- ery, splicing SDI, transport stream splicing, transport stream processing, IP delivery of media streams, opt-out encoding/decoding, audio description, compliance recording and subtitling. With this broad software expertise and systems design experience, Starfish is ideally suited to build and operate automated systems for media suppliers across a wide range of applications. About Sky Sky is Europe's leading entertainment company. The group serves 20 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. It offers the best and broadest range of content, delivers market-leading cus- tomer service and uses innovative new technology to give customers a better TV experience, whenever and wherev- er they choose. The company employs 31,000 people and is listed on the London Stock Exchange (SKY).