Oser Communications Group

AM16.Apr18

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An interview with Diane Charboneau, Chief Executive Officer/Founder, and Gayle Smith, President/ Partner, Middlebridge Marketing, Inc. CDD: Tell our readers about Middlebridge Marketing, Inc. DC: Middlebridge Marketing is a "boutique" sales and marketing agency headquartered in Rhode Island. MIDDLEBRIDGE MARKETING: KEEPING PACE WITH CHANGE An interview with Craig Dubitsky, Chief Executive Officer and Founder, hello. CDD: This is a crowded field. How does hello dif- ferentiate itself from larg- er competitors? CD: The category has been dominated by a small number of very large brands, but we know that people are looking for alternatives that are more contemporary, more relevant and more authentic. We The pharma- c e u t i c a l industry has undergone tremendous changes since Mallinckrodt Pharmaceuticals' St. Louis plant first started manufacturing almost 150 years ago on the banks of the Mississippi River. For the company, ongoing investments in people, infra- structure, technology and processes remain critical to producing quality prod- ucts, delivered with integrity and through a commitment to customer service. Mallinckrodt recently began con- struction of a new building that will By Larry Lupo, Vice President of Sales – Grocery, Convenience & Drug Channels, Mars Chocolate North America Snacking has changed dramatically over the past several years. Eating between meals has now become a way of life for busy, on-the-go consumers, especially Millennials. More than 90 percent of today's consumers are snacking at least once a day between traditional meals. Aligning with these consumer C o ntinued o n P age 3 3 C o ntinued o n P age 3 3 C o ntinued o n P age 3 3 SAY "HI" TO HELLO FOUR TRENDS DRIVING 2016 CHOCOLATE SALES MALLINCKRODT INVESTS IN GLOBAL OPERATIONS UPGRADES O s e r C o m m u n i ca t i o n s G r o u p P a l m B e a ch M o n d a y, A p r i l 1 8 , 2 0 1 6 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS Millions of peo- ple in the U.S. injure them- selves every year. When it comes to cuts and burns, one of the most common places for these injuries to occur is in the home, specifically the kitchen and bathroom. Just like injuries, all bandages are not the same. That's why having the right products at the right time can make all the difference. CURAD recently announced a few new products to its innovation lineup: Soothe & Cool ® , QuickStop! ® and Truly CURAD TAKES GUESSWORK OUT OF EVERYDAY EMERGENCIES An interview with Julie B. Kampf, Chief Executive Officer and Chief Possibilities Officer, JBK Associates International. CDD: How will millenni- als affect the way employ- ers find and keep talent? JBK: The shifting demographics change everything, yet most employers have yet to adapt. While many businesses have focused on millennials as consumers, few fully appreciate their seismic impact on An interview with Carlos Alfaras, Chief Executive Officer, Gensco Pharma. CDD: Tell our readers about Gensco Pharma. CA: Gensco is a specialty pharmaceutical manufacturer focused on developing and commercializing pre- scription transdermal products since 2012. Our capabilities allow us to quick- ly launch products into significant niche markets. We have a strong Medical Advisory Board, including key medical MILLENNIALS ARE TRANSFORMING TALENT STRATEGY VALUE BRANDS FOR PATIENTS, PHYSICIANS, PHARMACIES, PAYORS C o ntinued o n P age 3 7 C o ntinued o n P age 3 7 C o ntinued o n P age 2 7 OXY ® , a trusted skin care brand for more than 40 years, has launched the OXY 28 Day Challenge to provide teens with accurate and realistic tools to clear acne-prone skin. While many skin care brands unrealistically promise fast and easy results, OXY knows that truly effec- tive acne treatment is an ongoing, regi- mented process that takes time. In fact, dermatologists agree that it can typically take up to four weeks using acne treat- ments to effectively clear skin. OXY LAUNCHES 28 DAY CHALLENGE C o ntinued o n P age 3 7 C o ntinued o n P age 2 7

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