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K i t ch e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y S u n d a y, M a r ch 6 , 2 0 1 6 8 DRUG-FREE HEALTH AND WELLNESS PRODUCTS KEY TO SUCCESS FOR BILT-RITE MASTEX HEALTH If your company is searching for new and unique profitable categories, Bilt-Rite Mastex Health booth #L13253 is the place to be. In addition to six new beauty related products, Bilt-Rite Mastex Health will be highlighting its drug free pain relief health and wellness products. The Mighty Mini TENS (Transcutaneous Electrical Nerve Stimulation) is a device used to relieve pain in an injured or diseased part of the body in which electrodes applied to the skin deliver intermittent stimulation to surface nerves, blocking the transmission of pain signals. The Mighty Mini TENS by Bilt-Rite Mastex Health is a pain man- agement solution or targeted electrother- apy that does not require a doctor's pre- scription. It's available OTC. It is safe and effective therapy that has simple wireless operation, reusable self adhesive pad, is portable, lightweight, can be worn under clothing and is a drug-free pain relief solution. It is available in individ- ual SKUs or in point of sale POS dis- plays. Electrodes are also available as a separate SKU. Paraffin Bath Therapy is heated paraffin wax. There are two types of Paraffin Bath Therapy. Both types are performed the same way. For health or wellness, by dipping the hand or foot into warm wax Paraffin Bath Therapy provides soothing moist heat to warm joints, tissue and skin. Paraffin Bath Therapy is ideal for treat- ing pain associated with arthritis, strains, sprains and joint stiffness. It is also used to relax muscles, stimulate circulation and increase range of motion. Paraffin Bath Therapy is also used as a beauty treatment to deeply moisturize the skin, condition nails and cuticles and provide a luxurious, soothing spa treatment. Bilt- Rite Mastex Health will be demonstrat- ing Paraffin Bath Therapy at its booth. Cold therapy with Nordic Gel Professional Cold Packs should be used as soon after an injury as possible. The faster cold is applied, the quicker healing can begin. Nordic Gel Cold Packs come in six sizes, including eye size and cervi- cal for the neck. Nordic Gel Packs can be used for sports injuries, burns, lower back pain, muscle sprains and spasms, insect stings and swollen tendons and joints. The Infrared Portable Heat Lamp is a modern electronic thera- peutic heating device which provides deep infrared heat that can penetrate far below the surface of the skin to produce a soothing comforting effect upon the nerves. It can relieve muscular tension, reduce inflammation and provide pain relief without medication for many con- ditions such as bursitis, arthritis, tennis elbow, backache, muscular pain, sprains and other musculoskeletal conditions. Other products that fall into this drug free health and wellness category include the Whirlpool Jet Spa, Heating Pads, Hot/Cold Therapy Kits and the compa- ny's full line of Body Supports. Visit Bilt-Rite Mastex Health at booth #L13253-54. For more information, go to www.biltriteinc.com or call 800.390.9106. HEALTH ELECTRONICS PRODUCTS FROM PROSPERA CORPORATION Prospera Corporation has been develop- ing and manufacturing health electronics products of exceptional quality for U.S. customers for more than a decade. It pro- duces and wholesales FDA-approved transcutaneous electrical nerve stimula- tion (TENS) electronic pulse massagers for pain relief. It also produces a variety of hand held body massagers, foot mas- sagers and jade massagers to relieve stress and relax sore muscles and the mind. In addition, Prospera produces electronic slim massagers to aid people in weight loss management. Company Founder and Chief Executive Officer Jane D Swain holds a master's degree in biology from Stanford University. Her decade-long corporate career in the leading Bay Area Biotech firms (HP, Genentech, SRI and Ciphergen Biosystems) made her aware that innovation is the key to successfully commercialize new products. Prospera thrives in the new economy under her leadership. Prospera contracts and manu- factures new products directly from part- ner manufacturing facilities or its own plant in eastern China through special arrangements. These partners are in three tiers: large, mid and small cap for different production needs and specifications. Prospera managers visit partner facilities on a regular basis to review design requirements and to check that products meet international quality standards. The top management team of Prospera has strong relationships with technology enablers and suppliers in the retail mar- keting space. The team is committed to provide high quality products and servic- es, thus enabling health and happiness and promoting longevity. Over the years, Prospera has man- aged many large projects for its large retail clients. These projects have advanced Prospera's competence in tech- nological innovation, research and devel- opment management, manu- facturing accuracy and preci- sion, and on-time delivery. It understands the critical paths necessary to get projects from the drawing board onto its clients shelves for sale. Prospera's high level of com- petence in these skills has ensured its wholesale success in the U.S. market to the satisfaction of many different sectors of clients with broadly divergent needs and require- ments. Prospera holds multiple patents, trademarks, FDA 510K approval for pre- scription and over the counter (OTC) sales, and other exclusive key rights in the U.S. Prospera products are developed and manufactured to comply with inter- national safety codes and standards, such as those promulgated by Intertek elec- tronic Testing Laboratories (ETL) and Underwriters Laboratories (UL). Prospera is a strategic partner with ecommerce giant Amazon and its sub- sidiary Woot Services. Prospera purchases merchandise for well-known brands such as Sharper Image from China in the past. The large quantity production usually con- tains many containers orders which require high standard manufacturing specification develop- ment, on-time manage- ment, finance negotiation, and QA/QC assurance. These large projects Prospera managed over the years advance Prospera compe- tence in technology innovation, research and development team management, manufacturing precision and on-time delivery. These essential elements ensure its wholesale success in the U.S. market. The company's product lines have been sold at department stores such as Macy's and Bloomingdale's, electronics stores such as Fry's Electronics, super grocery stores such as Albertsons, drug and pharmacy stores such as Supervalu, and mail and catalogs such as Sportsman Guide. For more information, visit booth #12027, go to www.prospera, call 925.225.0888 or email jane@prosperacorp.com. BELGIAN FIRM CONQUERS AMERICAN MARKET WITH WAFFLE MAKERS, CHOCOLATE MACHINES Croquade™ is the international brand of Belgian firm Dalcq S.A. It offers a range of appliances dedicated to Belgian culinary art: waffles, and more recently, chocolate. Active in Belgium since 1958, it is a current leader in waf- fle maker sales. The brand Croquade was established in the U.S. in 2014. Sur La Table was the first retailer to sell its products in the U.S. The national launch took place at the International Housewares Show in Chicago in March 2015, and the Croquade waffle maker has successfully sold to many independent and national accounts since. Quality and Design Dalcq's products are ergonomic, easy-to- use and designed for consumers. Authenticity is another keyword for the company: the new waffle makers are still inspired by the first compact waffle maker with removable plates that was introduced at the Brussels World's Fair in 1958. In order to keep its high standards and Belgian know-how (thanks to more than 50 years of experience), all Croquade products are still manufactured in Belgium. Design also plays a key role. Since Dalcq has started to work with design- ers, it has seen its sales and ambition soar. Design enabled the company, among other things, to put the customer back at the core of its activities and reflect on its position in the long term. Nowadays, the company doesn't launch a new product without integrating design from the very start of the process. In 2013, for instance, Dalcq asked a company specialized in chemical formulation and paint application on any medium to focus on the color of its waffle makers and give them a unique appearance that would be immediately noticeable. The result was a huge success and sales took off. The stock that was planned for the next three months was completely sold only two days after the official launch. "We cannot imagine launching a product without thinking about the design," says Rouyer Gautier, Chief Executive Officer of Dalcq. "Even to change a button, we do not want to do it without design. For us, the design is actu- ally the first step, not the last one. It is what creates the entire product." Spreading Belgium's Culinary Heritage Croquade products are inspired by Belgium's culinary heritage, namely fries and waffles. The name Croquade is actu- ally a mix of the two words "ballade" (Middle-Age song in France) and "cro- quant" ("crunchy" in French) to high- light the nice noisy sensation made when eating crunchy products cooked with these wonderful Belgian fryers. "Today, our products are way ahead of the competition thanks to their relia- bility, durability and user-friendliness," says Sébastien Frédérich, Dalcq's other Chief Executive Officer. "It was logical that, after waffles and fries, we would take a close look to another world famous Belgian delicacy: chocolate. Everyone loves chocolate, so we wanted to make it possible for everyone to create delicious homemade pralines." In 2016, Croquade launches LaChocolatière, its very first domestic chocolate tempering machine with differ- ent accessories to help chocolate lovers create their own chocolates at home. Visit Croquade at booth #L13312.