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V O L U M E 1 9 , N U M B E R 1 0 News ..............................................3 Ad Index .......................................23 www.kitchenwarenews.com VOLUME 22, NUMBER 3 MARCH 2016 n $7.00 BY MICAH CHEEK Kitchen demonstrations are a vital part of a kitchenware store's promotions, and planning one takes a high degree of strategy and timing. Chef Bruce Mattel, Associate Dean for Food Production for the Culinar y Institute of America has been performing demonstrations in many capacities for decades, and has identified some major factors to consider when publicly putting a product through its paces. "A lot of thinking needs How To Do A 'How-To' Continued on PAGE 10 Continued on PAGE 22 Continued on PAGE 8 Continued on PAGE 8 to go in for a successful demonstration, it's not a 'wing it' kind of thing," says Mattel. Before setting up any equipment, retailers should consider the pacing of a demo, especially if the demonstrator is going to be making samples. "You… have to take into account the f requency of your demonstrations and your environment," says Mattel. " There are certain times when these things are scheduled. 'Come see Bruce Mattel demonstrating a ragu of wild mushrooms on the hour'. [For that], you'd want to limit it to about 15 minutes. If it's something that's ongoing, I wouldn't go longer than five minutes." These time limits are to make sure viewers can see what the products are capable of, and then move on to browse or buy products in a timely manner. For the physical location of a demonstration, Mattel recommends setting up in the back of the store rather than the f ront. "I wouldn't do it in the f ront of the store, you want to BY LORRIE BAUMANN We have a wealth of new gadgets ahead of us at this year's International Home + Housewares Show. Here are some of the more interesting items we've seen so far. Multipurpose Suction Lids f rom Lekue are a leftover's best f riend. The lids, which come in five colors and five sizes, suction onto glass, metal and ceramic bowls or pots to make a tight seal. The lids are made of silicone and they're safe for the oven, Housewares Show to Offer Gadgets Galore microwave oven, ref rigerator and f reezer. As well as an easy-grip handle for carrying, they have a steam valve, so the home cook can take the leftovers out of the fridge and pop the dish right into the microwave without opening the lid. Prices range f rom $8 to $20 depending on size. The Suction Lids are also available in sets. The Retractable Pizza Cutter f rom Mastrad is an ergonomic cutter that fits into the palm of the user's hand for an effortless, precise cut. The retractable stainless steel locks in place for easy cutting and then retracts for safe and compact storage. Mastrad is also introducing its Express W hisk, an innovative BY LORRIE BAUMANN New product introductions abounded at Las Vegas Market in all categories, offering buyers access to innovative, new products as well as best-selling resources f rom established industry suppliers. John M Hunt, President and CEO of America's Backyards & O utdoor Living, which introduced its new AB Modern line in Las Vegas, stated, " We have been extremely busy and we've seen all the right buyers, everybody we needed to see. I have never had a launch as strong as we have had this Market. We are very pleased and it has been a great Market." The show experienced double- digit gains in buyer attendance and the busiest-ever opening day in its 10-year history, according to International Market Centers, which owns and produces the show. Overall attendance hit an all-time high, fueled largely by recent explosive growth in gift and home decor resources, which resulted in gains of 22 percent in gift buyer attendance and 5 percent in home decor buyer attendance. "Winter Market was extremely strong with robust traffic. Despite weather-related travel delays, people were committed to getting here and we set another Las Vegas buyer attendance record," said Scott Eckman, Executive V ice President of Marketing and Furniture Leasing, International Market Centers (IMC). " The industr y has a real sense of optimism right now. We saw major exclusive-to-our-market product introductions and countless showroom expansions. Order writing also was fast and furious – a strong indicator that RETAILER PROFILE n Cooks on Main 3 SMALL ELECTRICS n Smart Appliances 15 GOURMET GOODIES n Hot Sauces 19 n Oils & Vinegars 20 THE KNIFE RACK n JK Adams 17 HOUSEWARES SHOW n Product Previews 9 TRADESHOW CALENDAR n Tradeshow Calendar 23 UPDATE : NOVIS VITA JUICER SEE PAGE 4 GADGET OF THE MONTH: LEKUE MINI BAGUETTE BAKER SEE PAGE 22 BUYERS GUIDE: GRATERS, PEELERS & SLICERS SEE PAGE 14 H o u s e w a r e s R e v i e w KITCHENWARE NEWS S E R V I N G K I T C H E N W A R E, H O M E D E C O R A N D G I F T W A R E M A R K E T S Home Collections Grow at Las Vegas Market Small Electrics to Shine at IH+HS BY LORRIE BAUMANN The 2016 International Home + Housewares Show sold out in late December, more than 10 weeks before opening day, according to the International Housewares Association, the show 's owner and operator, and all indications are that its four-day run is just not going to be enough time to see all of the new product introductions that will be on display March 5 through March 8 in Chicago's McCormick Place. More than 2,100 exhibitors f rom around the world are expected to exhibit their wares at the show, including 400 new companies exhibiting for the first time."To date we have exceeded last year's exhibit space square footage, a sign of how important this world- class marketplace is to IHA member suppliers," said Phil Brandl, IHA President and CEO. "We look forward to bringing the industry together at the premier housewares trade event." The 2016 show will feature new branding focusing on the "It's smART" theme, which combines smart business decisions directly with the art used to design, create and market products. Show signage and visuals will reflect the melding of smart thinking and smart design. Also new this year, the Discover Design categor y has been expanded to an expo and moved to a new location in the North Building. The Discover Design Expo will feature nearly 200 companies and brands f rom all show categories and Design Debut, which allows 10 new-to-the- show exhibitors whose product demonstrates high-design and ´ ´

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