GOURMET
NEWS FEBRUARY 2016 www.gourmetnews.com
SMORGASBORD
SMORGASBORD
2
3
Ariston Specialties, LLC 8 www.aristonspecialties.com 860.224.7184
Delizza, Inc. 7 www.delizza.us 252.442.0270
EU5 11 www.legendsfromeurope.eu 646.218.6025
Heartland Gourmet 14 www.hearlandgourmet.com 402.423.1234
Mad Will's Food Company 3 www.madwills.com 888.275.9455
Ocean Beauty Seafood 2 www.oceanbeauty.com 800.365.8950
Pacific Resources International 12 www.shoppri.com 805.684.0624
Pastificio Felicetti 13 www.felicetti.it/en 39.0462.501225
Rabbit Creek Products 8 www.rabbitcreekgourmet.com 913.837.3073
Stonewall Kitchen 10 www.stonewallkitchen.com 800.826.1752
White Coffee Corp 24 www.whitecoffee.com 718.204.7900
Wind & Willow 12 www.windandwillow.com 417.466.4646
CALENDAR
March 6-8, 2016
Seafood Expo North America
Boston, Massachusetts
www.seafoodexpo.com/north-america
March 7-10, 2016
International Pizza Expo
Las Vegas, Nevada
www.pizzaexpo.com
March 9-13, 2016
Natural Products Expo West
Anaheim, California
http://www.expowest.com/ew16/
public/enter.aspx
March 11-13, 2016
CoffeeFest New York
New York, New York
www.coffeefest.com
April 13-15, 2016
SIAL Canada
Montreal, Canada
https://sialcanada.com/en/
April 25-28,2016
Alimentaria International Food &
Drinks Exhibition
Barcelona, Spain
http://www.alimentaria-bcn.com/
en/alimentaria-2016
May 1-3, 2016
Bakery Showcase
Toronto, Canada
www.baking.ca
May 5-7, 2016
SIAL China
Shanghai, China
www.sialchina.com
May 7-12, 2016
IFFA
Frankfurt am Main, Germany
http://iffa.messefrankfurt.com/frankfurt/en/
aussteller/willkommen.html
May 24-26, 2016
Sweets & Snacks Expo
Chicago, Illinois
www.sweetsandsnacks.com
June 26-28, 2016
Summer Fancy Food Show
New York, New York
https://www.specialtyfood.com/
shows-events/summer-fancy-food-show/
October 8-11, 2016
IBIE: International
Baking Industry Exposition
Las Vegas, Nevada
www.ibie2016.org
ADVERTISER INDEX
ADVERTISER PAGE WEBSITE PHONE
Alimentaria Trains Its Eyes on American Market
BY LORRIE BAUMANN
The Alimentaria Hub, part of the next
edition of Alimentaria, which takes place
on April 25-28, 2016 at Fira de
Barcelona, will be one of the most strate-
gic spaces for fostering innovation, busi-
ness collaboration, competitiveness and
the dissemination of knowledge in the
food sector. The activities at the show
will be based around six core themes:
distribution and retail, CSR, internation-
alization, R&D&I and branding, nutri-
tion, and marketing and communication.
There
will be new product launches as
well as conferences, presentations and
consumer trend analyses. The show will
also
include a center for business meet-
ings and export opportunities and net-
working sessions to foster
entrepreneurship.
Alimentaria expects to attract more
than 5,000 North American trade profes-
sionals to Barcelona this April. For 2016,
Alimentaria will be structured into five
shows,
encompassing the main food and
drinks markets: Intervin (wines and spir-
its), Intercarn (meat and meat products),
Restaurama (foodservice products), In-
terlact (milk and dairy products) and
Multiple Foods (all kinds of confec-
tionery, preserves, oils and premium
products).
While most of the show's exhibitors
are Spanish companies, the United States
is a strategic market for them. In re-
sponse, the show – one of the largest Eu-
ropean food shows – is going all out to
attract more representation from North
America, including hosting 800 interna-
tional
buyers, which includes those from
the U.S. Part or all of the travel expenses
will be paid for those hosted buyers, who
must agree in return to have 10 to 12
business meetings with exhibitors, and
the show's management will organize
those appointments, said
Meritxell Puig, Director of
International Expansion
for Alimentaria Exhibi-
tions.
The show attracts about
140,000
attendees to see
the wares of about 4,800
exhibitors, of which 70
percent are from Spain.
The thousand or so ex-
hibitors from outside Spain
represent 63 countries.
Puig noted that the show's
managers are particularly
looking for American im-
porters, distributors and
brokers to attend as well as
representatives from large
chain specialty retailers.
Puig expects that the prod-
ucts to be seen at this
year's show will include a great variety
of
functional foods, products that corre-
spond to gastronomic trends, healthier
options and authentic traditional foods.
The show will also feature the Alimen-
taria Hub, a 4,500 square meter space at
the center of the show that's devoted to
innovative products as well as a business
meeting space and the conference ses-
sions.
Many of the sessions will be con-
ducted in English, according to Puig. "If
you want to export, you have to speak
English," she said.
The educational activities will include
an entire seminar on reaching the halal
market, which is growing rapidly in Eu-
rope, with more countries sourcing food
from abroad to bring in for Muslim cus-
tomers. Meanwhile, Spanish producers
are racing to get halal certification for
their compliant products so they can sell
into
that market in countries that in-
clude Malaysia, Thailand, Indonesia and
the Philippines, all of which have signif-
icant Muslim populations, Puig said.
The Alimentaria Hub will play a key
role in encouraging companies to inter-
nationalize their business thanks to the
opening of the Export Service Counter, a
service for exhibitors who want to ven-
ture into foreign markets for the first
time. This new program involves experts
in all the formalities necessary to take
these first steps in reaching foreign mar-
kets, from insurance companies and con-
sultancy firms to chambers of commerce
and financial institutions. GN
