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GENERAL NEWS www.kitchenwarenews.com n February 2016 n KITCHENWARE NEWS & HOUSEWARES REVIEW General News 3 The 2016 International Home + Housewares Show sold out in late December, more than 10 weeks before opening day, according to the International Housewares Association, the show's owner and operator. The show begins at 10 a.m. on Saturday, March 5 and closes at 3 p.m. on Tuesday, March 8. "To date we have exceeded last year's exhibit space square footage, a sign of how important this world-class marketplace is to IHA member suppliers," said Phil Brandl, IHA President & CEO. "We look forward to bringing the industry together at the premier housewares trade event." The show will host more than 2,100 exhibitors f rom around the world, including 400 new companies exhibiting for the first time. Among the first-time companies and well-known suppliers returning after an absence are Chilewich, Koziol, Monkey Business and Luigi Bormioli. The 2016 show will feature new branding focusing on the "It 's smART" theme, which combines smart business decisions directly with the art used to design, create and market products. Show signage and visuals will reflect the melding of smart thinking and smart design. Also new this year, the Discover Design category has been expanded to an expo and moved to a new location in the North Building. The Discover Design Expo will feature nearly 200 companies and brands f rom all show categories, and Design Debut, which allows 10 new-to-the-show exhibitors whose product demonstrates high-design and innovation to come and experience the International Home + Housewares Show without having to create an entire display. Adjacent to Discover Design will be The Aisle of Style featuring high-design focused exhibitors f rom the Clean + Contain Expo. Within The Aisle of Style will be the Lounge, containing sleek white leather couches, illuminated cylinders featuring high-gloss photos of design products and serving as the f ront row to Discover Design. Other show highlights include the New Exhibitor Preview on Saturday morning before the show opens; the Hall of Global Innovation featuring the Show's special exhibits, including Pantone ColorWatch, IHA Global Innovation Awards (gia) and the IHA Student Design Competition; the Innovation Theater with 20 presentations exploring important issues including the Internet of Things, global shoppers and Millennials; and the standing-room-only educational seminars led by IHA's color expert Leatrice Eiseman and lifestyle guru Tom Mirabile. A Power Hour f rom 5:30-6:30 p.m. on Saturday through Monday offers exhibitors and buyers an opportunity to extend their meetings for an additional hour after the 5:30 show close. Appointments for Power Hour are encouraged. To register for a no-charge show badge, visit www.housewares.org. To view the entire show lineup, visit www.housewares.org and search Housewares Connect 365 to download a complete list of 2016 exhibitors. KN IH+HS to Feature 400 New Exhibitors Precidio Design, which makes hydration products, has just announced an expanded retail partner roster as the company heads into 2016. Major retailers in Canada and the US, including Whole Foods, Bed, Bath & Beyond, Chapters/Indigo and Staples, are tackling dehydration head on with Drink in the Box and Multi Flask 2. More than 1000 groceries, pharmacies and many independent specialty shops carr y the Precidio product line, which includes the recently upgraded Multi Flask 2. Equipped with a glass inner for hot beverages, a double-walled, insulated Tritan inner for cool drinks, a f ruit infuser and a novel agitator cap for mixing powder drinks, Multi Flask 2 is the purest way to drink healthy. KN More Retailers for Precidio Design