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C o n s t r u c t i o n M a r k e t p l a c e T h u r s d a y, J a n u a r y 2 1 , 2 0 1 6 6 4 stone, marble, wood and like products. Our products are designed to be installed as a part of a complete floor- ing system. Proflex offers a variety of products to protect natural finish sur- faces from common problems associat- ed with a flooring installation includ- ing: crack-isolation, reduction of sound transmission, moisture control and water proofing. All of our products have been engineered and tested to industry standards, and are endorsed by leading independent floor covering associations. Our original product line of our elastomeric peel-and-stick membranes continues to be our flagship product line. The Proflex elastomeric mem- branes provide flooring installations a triple protection of crack-isolation, sound reduction and a moisture vapor barrier. Our elastomeric membranes are easy to install, and allow you to install your finish surfaces immediately after installing Proflex with no waiting time. Proflex also features a specialty product for areas requiring positive waterproofing protection. Proflex Hydra-Seal is a semi-liquid applied product that forms a barrier preventing Proflex (Cont'd. from p. 1) moisture vapor transmission, and blocks the intrusion of water to protect surfaces from structural damage. Hydra-Seal can be applied to concrete and exterior-grade wood surfaces, and will adhere to variety of irregular forms such as base flashing and walls. Hydra- Seal is ideal for use in showers, steam- rooms, bathrooms, pools, fountains and areas requiring positive waterproofing. The latest inclusion to our family of products is the Pro-Stick line of mortars, thinsets, mastics and specialty adhesives. Proflex offers a variety of products designed for surface prepara- tion, setting tile and stone surfaces, and adhesives for both engineered and solid wood surfaces. Pro-Stick mortars and adhesives are fully compatible with our Proflex membranes we offer full sys- tem warranties to suit a variety of applications. Proflex is continually expanding our product line to offer a variety of flooring surface installation solutions to ensure your natural finished surface will last for years. Contact Proflex at 877.5PROFLEX or www.proflex.us for additional informa- tion. During the show, visit the compa- ny at booth #S1439. construction projects under the International Building Code ® . Dario Lamberti, Product Manager of Insulation Solutions, Inc., Moisture Control Division, said, "The ICC-ES Building Products Listing is beneficial for Nu-Age Films by showing code officials that it meets the requirements as stated in consensus standard ASTM D4397-10, Standard Specification for Polyethylene Sheeting for Construction, Industrial and Agricultural Applications, which is refer- enced in the International Building Code. We are very pleased with the professional- ism behind the ICC-ES Building Products Listing program and highly recommend this program for building product manu- facturers seeking to show compliance with consensus standards referenced in the codes." Insulation Solutions, Inc. creates cut- ting-edge insulation, building products and Insulation Solutions (Cont'd. from p. 4) accessories for a variety of industries. The design and ingenuity of these products reflects the company's mission: to change everyday building challenges into practical solutions using science, research and tech- nology. Insulation Solutions maintains pride in craftsmanship and dedication to quality on which the company was found- ed. The company searches for the finest domestic raw materials, providing the highest caliber of products in the market- place. By turning everyday construction challenges into practical solutions Insulation Solutions, Inc. has built a strong business with consistent delivery of superi- or quality, competitive pricing and service excellence. Because of this dedication, first time accounts become long-term cus- tomers. For more information, go to booth #S1902 (South Hall), call 866.698.6562, email dario@insulationsolutions.com or visit www.insulationsolutions.com. the price of alternatives made from wood or composite. Considering these doors are unique, hand-built, artistic creations, requiring no maintenance, with a lifetime structural warranty, they are a very solid investment. Wrought iron doors also offer a huge security advantage, which is why they are so often used in commercial and gov- ernment buildings. "They are essentially impenetrable," said Haynes. "They turn any house into a fortress – and the feeling you have when entering a home through one of our doors is extremely impressive – they just exude a sense of awe and opu- lence." Donatello can hand-build an entry- way in any style, traditional to modern. It also builds other product – windows, rail- ings, gates and even garage doors – so Donatello Doors (Cont'd. from p. 4) that the theme established at the entry- way can be carried throughout the entire home. Customers can get an idea of how their wrought iron doors will look, using the Design Studio application on Donatello Door's website. It allows a cus- tomer to design a complete entryway unit, get a preview of what it will look like and also see a detailed quote right on the site – instantly. "Contractors love it because they can take their customer to the app, let them explore their options and know exactly how it will fit into their budget," said Haynes. "It's another unique advantage to working with our company." For more information, visit booth # S2610, email kj@donatellodoors.com, call 800.307.7670 or visit www.donatel- lodoors.com. AWARD-WINNING NOISE CONTROL PRODUCTS FROM ACOUSTIBLOK Acoustiblok Inc., a NASA Spinoff list- ed company, provides acoustical soundproofing solutions for all types of noise control issues. The company develops, manufactures and markets sound control products around the world, earning the industry's highest ratings from architects, builders and consumers, including the top award in the British House of Commons regard- ing sound abatement. Considered green products, Acoustiblok's products have proven benefits in industry, health and medicine, transportation, public safety, consumer goods, energy and the envi- ronment. The UL/ULC-Classified Acousti- blok material is truly a unique sound- proofing material which has taken years to develop. Just one thin 1/8 inch layer of Acoustiblok in a standard stud wall can reduce more sound than eight inches of poured concrete. The soft flexible material is 4.5 feet wide and is available in 30, 60 or 350 foot rolls, which is usually stapled or screwed to studs before drywall. It is a proprietary formula, barium free, heavy mineral filled, viscoelastic polymer which is easily cut with a utility knife. While other materials attempt to block or absorb sound, Acoustiblok does neither. As the heavy, limp Acoustiblok material vibrates from the sound, it actually transforms the acoustical energy into inaudible inter- nal friction energy in a process some- times referred to as isothermal adiabat- ic. Lead, previously considered the best soundproofing, works on precisely the same basis and has exactly the same STC rating. Acoustiblok can be installed on studs before attaching drywall to reduce noise between rooms, over floor joists before the sub floor is attached to reduce the sound from walking (impact noise) as well as the noise created in the room, on roof trusses to reduce noise from low flying airplanes or busy highways, around plumbing pipes to quiet the sound of running water or in home theaters and multi-functional A/V type entertainment rooms. In multi-family units, such as con- dominiums and apartment complexes, a leading cause of tenant relocation is noise. The problem of sound attenua- tion in these types of buildings is rarely addressed properly. By installing Acoustiblok over the studs, ceiling and floor joists, sound can be effectively stopped before it vibrates the structure. Primary products include Acoustiblok viscoelastic polymer based soundproofing material, Acoustifence ® outdoor acoustical fence, All Weather Sound Panels ® , QuietFiber ® insulat- ing material, Quiet- C l o u d ® i n d u s t r i a l sound absorption panels, and A c o u s t i b l o k Wallcover ® post- construction noise solution. The company's products are all made and sourced in the United States. Acoustiblok Inc. ships products to more than 50 countries through a net- work of stocking distributors in the United States, and on five continents across the globe. Acoustiblok Inc. is exhibiting and demonstrating the company's line of certified and lab tested acoustical soundproofing products at booth #C8919 at the 2016 International Builder's Show. For further information, visit www. acoustiblok.com or call 813.980.1400. WHIRLPOOL, IBM TO COLLABORATE ON SMART APPLIANCES Whirlpool Corporation and IBM have entered into a new collaboration to con- nect Whirlpool connected home appli- ances with IBM Watson services, includ- ing cognitive analytics, to provide more personalized services to consumers. "IBM's cognitive analytics is a strong fit for Whirlpool Corporation," said Laurent Borne, General Manager, Connected Appliances, Whirlpool Corporation. "Saving energy and water, caring for their families through mobile efficiencies – these are the benefits we're hoping to bring to consumers. IBM's expertise in data storage, and cloud com- puting ensures we'll continue to bring our consumers relevant technologies in the future, as well as deliver new, innovative, and distinctive experiences for the con- sumer." In step with its position as an indus- try leader, Whirlpool is gearing up for a market on the cusp of increased demand for intuitive, connected home appliances. Through IBM Watson services, including cognitive analytics, data management and protection, Whirlpool Corporation can better serve the consumer as connect- ed home appliances continue to evolve. The collaboration will also focus, in part, on the importance and intricacies of big data; Whirlpool Corporation is using IBM Cloud Business Solutions to har- ness real-time data and insights from appliances to drive product optimization or enhance and introduce new benefits customized/tailored to consumers' unique needs.