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A f t e r m a r k e t D a i l y N e w s F r i d a y, N o v e m b e r 6 , 2 0 1 5 2 2 BMF WHEELS BECOMES SOTA OFFROAD BMF Wheels Inc., an industry leader in aftermarket wheels for lifted and leveled trucks and the originator of the black and milled "Death Metal" finish, is excited to announce that it is changing the name of its brand and company to SOTA Offroad. This change is due in part to a litiga- tion that has been ongoing since the sum- mer of 2011, when BMF Wheels was sued in federal court by CFE Racing Inc., a manufacturer of racing engine heads. After a jury trial in 2013, the judge ruled that if BMF Wheels changed its logo and used a disclaimer, then it could keep its trademark and could keep making wheels under the BMF Wheels mark. BMF Wheels fully complied with this ruling. Recently, however, an appellate court overturned this finding, ruling that BMF Wheels was required to use a mark that did not contain BMF. While BMF Wheels strongly disagrees with this deci- sion, it has decided to change the name of the company to SOTA Offroad in an effort to move forward with its business. Blake Ramthun, one of the founders of BMF Wheels, said, "In a word, this whole legal process has been unbeliev- able. We find it hard to believe that any- one would think that our products are even remotely related to racing cylinder heads, but it's time to move forward." Although BMF Wheels is changing its name, it will remain committed to pro- viding the highest quality products for its customers. Brock Weld, one of the founders of BMF Wheels, said, "Our highest priori- ty is with our customers and making amazing products for them to express their specific lifestyle. It is time for us to focus all of our attention on that alone." All of the current designs of BMF Wheels will stay the same, but will sim- ply be rebranded as SOTA Offroad. SOTA was the name of the first design of BMF Wheels and was the logical choice for this transition. The current design of the SOTA name will be renamed to S.K.U.L. and SOTA Offroad will contin- ue to offer the Novakane, F.I.T.E., REHAB, B.A.T.L., BRAWL, A.W.O.L., M-80 and R.E.P.R., and the Pro-Series bead-loc designs, SSD and DRT. SOTA Offroad has just finished adding another production facility to keep up with cus- tomer orders and demand for these designs. This new facility will signifi- cantly improve over- all capacity and product availability. The entire SOTA Offroad lineup will be on display at SEMA in booth #34153, where the new SOTA Offroad S.C.A.R. design will be debuted, and will feature the new "displacement" milling process. In addition to maintaining all of its cur- rent designs, SOTA Offroad will contin- ue with the same ownership, sales and management team that was in place before this transition. Several new products in addition to wheels are planned for the SOTA Offroad lineup, and information on those prod- ucts will be released in the coming months. For more information, visit booth #34153. ASWF ADDS TO PRODUCT PORTFOLIO, INTRODUCES LEADING PRODUCTS Erickson International, LLC and its American Standard Window Film (ASWF) brand is one of the newest and fastest growing U.S. owned and operated window film manufacturers. Erickson International (ASWF) continues to lead the industry by simultaneously adding to its product portfolio and introducing industry leading advanced technology products. This fast paced development model enables Erickson International to grow its business at a double-digit annu- al rate. ASWF prides itself on having the world's most advanced window film pro- duction line. Its custom one-of-a-kind window film manufacturing line enables unsurpassed quality assurance and quali- ty control. With multiple fully digitized inspection systems, Erickson International has leaped ahead of the competition, offering a full family of window film products ranging from entry level dyed to IR blocking technologically advanced spectra selective window films. While competitors rely on the age old human inspection systems that are unreli- able at best and inconsistent due to oper- ator/inspector fatigue etc., Erickson International (ASWF) uses a computer based quality control and inspection sys- tem that is accurate and consistent regardless of the time of the day, min- imizing quality issues and defects due to human error or oversight. The Erickson International's produc- tion equipment produces a 100-foot roll of window film in 60 to 80 seconds. This means that it starts with raw materials and completes the entire process in one pass through the machine. By abandon- ing its competitors' old and tired business model, Erickson International has adopt- ed a 21st century lean manufacturing model. While competitors use multiple manufacturing lines and multiple process passes through their equipment, Erickson International (ASWF) does it better. It has built a production line that dramati- cally reduces waste and produces film at a lower cost with better quality. All this investment in technology has helped Erickson International to offer a superior quality window film at an extremely competitive price. Erickson International's newest equipment acquisi- tion enables it to produce its own metal- lized or sputtered thin films. Nearly all high-performance window film contains a layer of metallized film in order to improve the heat rejection qualities of the window film. These metal layers are pro- duced in a vacuum process called "sput- tering." This capability will allow ASWF to be more competitive in the high per- formance film markets and will allow it to develop new and innovative energy saving, IR blocking multiple stacked metalized structured window film prod- ucts for years to come. For additional information, visit www.aswf.com, email sales@aswf.com, call 800.835.9676 or stop by booth #12131. ALPHA HELIOS: BE BOLD, BE BRIGHT North American truck owners will still get the same utility, enjoyment and design that TruXmart has established over the years, but coming in 2016 it will all be under a new label: Worksport. Its newest product is Alpha Helios, a tonneau cover designed to harness the power of the sun. It's perfect for both work and play, a high-tech cover that makes work easier and play more fun. With Alpha Helios, you can go harder, be better and get tougher – always com- forted by Worksport's commitment to quality. Alpha Helios is the tonneau cover you want. You've dreamt it; now you can have it. Go off-road, hit the hills and go-off grid all the while staying powered-up. Charge tools, cell phones, your GPS, anything you need for camping; it's never been so much fun, or so easy. Worksport's high-tech, precision- engineered Alpha Helios bed cover with integrated solar array helps get it done while keeping in touch at the same time. Work or play or travel – whatever you need to do or want to do is easy with Alpha Helios. The Worksport team put hours of work into research, design and develop- ment. Alpha Helios' surface captures the sun's rays, champions innovation and stays true-to-form. Not only is it easy to use, it's durable, unique and fresh. Since it's a part of the new Worksport Alpha family, it also has new innovations. The tri-panel bed cover is fitted with solar panels that collect the sun's energy while both stationary and mobile. The power is easily managed through an intuitively designed controller that protects against battery overcharge. At the battery level, power is converted from DC to AC with a handy AC plug at the back. The world is yours to discov- er! If you're a truck owner who needs extra power for work, or a thrill-seeker who needs energy for adven- ture, Alpha Helios is the answer. Can't wait to get your hands on this bad boy? Go to booth #34135 in the upper south hall for a sneak-peek at the prototype. For more information, stop by booth #34135. MYME INTRODUCING M7 HEADPHONES MYME headphones are new and are stunning headphone aficionados every- where. MYME has more than 20 years of experience in this industry, and it already has a proven track record of major suc- cess with other brands. Perfectly priced, the M7 headphones are available in sev- eral colors. The M7 headphone supports a fre- quency response of 20Hz to 20000Hz. It has a 40mm speaker diameter that promises high quality, powerful sound while keeping the bass level high. Offering more color options to choose from, the M7 sports a swivel folding style for convenient storage. The M7 also comes with pressure reliev- ing ear pads for prolonged usage. Lastly, the M7 earphone will allow you to lis- ten to your favorite music and if you are enjoying your music on your cell phone, you won't ever have to miss a call; the controls will allow you to easily switch between calls and music. MYME M7 headphones offer premium sound and are the first-of-its-kind product from the company at a very competitive price. The M7 audio headphones come with a flat cord that allows a tangle-free experi- ence while on the go. For more information, go to www.mymeworld.com.