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Vitamix® introduces the 780 – the sleekest, most streamlined Vitamix machine to date. The Vitamix 780 boasts the advanced, high-performance blending the company is known for, now enhanced with capacitive touchscreen controls. Modern and sophisticated, the machine's scratch-resistant, hardened-glass touch screen cleans with a single swipe. It is designed with an appealing vertical orientation of controls, engineered for ease of use and walk-away convenience. The Vitamix 780 makes blending intuitive, creating entire recipes with a single touch. The machine features five pre-programmed settings for smoothies, f rozen desserts, hot soups, puree, as well as a cleaning cycle. Users can watch the machine as it cycles f rom one speed to the next on the vertical controls as programs run. An automatic shut-off at the end of each cycle takes the guesswork out of blending speeds and times, to ensure consistent results. "We are excited to offer the new Vitamix 780 exclusively this holiday season through Williams-Sonoma," said Vitamix CEO Jodi Berg. " The 780 is our first fully capacitive touch machine, making it easier than ever for consumers to incorporate more whole foods into their diets easily and deliciously." "Vitamix is a long-time, key partner to Williams-Sonoma, and the 780 is truly a groundbreaking introduction," Williams- Sonoma President Janet Hayes added. "The touchscreen feature of the machine is unprecedented for the company, and by launching the Vitamix 780, Williams- Sonoma continues to maintain its status as a leading source of exclusive products for our customers." Powerful and versatile, the Vitamix 780 is also equipped with a variable speed control that adjusts f rom low to high with the swipe of a thumb to process hearty ingredients, like leafy greens, f rozen f ruits and crunchy vegetables. A fully variable pulse action can be used alone and in tandem with the pre-programmed settings or variable speed control to effortlessly create a variety of textures. The tamper helps blend thick or f rozen mixtures with perfect results every time. " Vitamix is changing the way people blend with a single touch, making everyday preparation of delicious, healthy meals simple and enjoyable," said Karen Haefling, Vice President of Marketing, Vitamix. " With intuitive touch controls and the superior features of every Vitamix machine, the Vitamix 780 is the epitome of the ultimate high-performance blender." The Vitamix 780 has a compact and modern design that fits under most kitchen cabinets, keeping it readily accessible on the counter for daily use. It delivers quality blends and takes the place of several appliances, f reeing up valuable counter space. The low profile 64-ounce, BPA-f ree container includes a hardened stainless steel blade and wider base for finer blending. Enhanced airflow management, similar to Vitamix commercial blenders, dramatically reduces noise, offering quieter blending. This feature also improves motor cooling for longer, more robust processing of even the toughest foods. The Vitamix 780 has a suggested retail price of $699.95 and includes a cookbook along with a full seven-year warranty. It is available in a premium, easy-to-clean black finish exclusively at Williams-Sonoma and vitamix.com. KN SMALL ELECTRICS 1 8 KITCHENWARE NEWS & HOUSEWARES REVIEW n NOVEMBER 2015 n www.kitchenwarenews.com Small Electrics KALORIK RED 8-CUP FOOD PROCESSOR The Kalorik 8-Cup Black Food Processor relies on a robust 500-watt motor to chop, slice, shred, mix and puree just about anything you put in its bowl. Fast and easy to use, this versatile food processor incorporates seven attachments including a stainless steel grater, a slicer, a chopper, shredder discs, an emulsifier/egg beater, a dough maker and a citrus juice attachment. It also features in-bowl blade storage and dishwasher-safe parts for easy cleaning. Suggested Retail Price: $99.99 Kalorik 888.521.TEAM www.kalorik.com KITCHENAID 9-CUP FOOD PROCESSOR WITH EXACTSLICE The KitchenAid® 9-Cup Food Processor with ExactSlice™ System slices from thick to thin with one slide of the lever. This model has a 9-cup work bowl with a two-in-one Feed Tube and pusher for continuous processing. The externally adjustable ExactSlice System features optimized speeds, and an external lever that allows you to go from thick to thin with one slide of the lever. The 9-cup capacity is ideal for many home cooking needs, allowing chopping, mixing, slicing and shredding with ease. Suggested Retail Price: $199.99 KitchenAid 800.541.6390 www.KitchenAid.com BLACK+DECKER PERFORMANCE FOOD PROCESSOR Top features of the BLACK+DECKER Performance Food Processor include the new Auto DICE™ which creates precise professional quality 8mm cubes and FlexiSlice adjustable slicing system which allows users to effortlessly adjust the thickness of their slices without changing blades. An extra wide mouth feed chute easily processes food of any shape or size and the extra-large 11-cup work bowl allows cooks to keep working without having to empty the bowl. Additional accessories include a shredding and grating disk, S blade for chopping, mixing and pureeing, and a dough blade as well as convenient storage case that organizes attachments and saves space. Suggested Retail Price: $149.99 Spectrum Brands, Inc. 800.566.7899 www.blackanddeckerappliances.com CUISINART ELEMENTAL 11 FOOD PROCESSOR The sleek, new Elemental 11 Food Processor allows home cooks to quickly and easily prep larger portions of ingredients for bigger meals. With an 11-cup work bowl, a stainless steel blade and two slicing/shredding discs, it's the ultimate time-saver. The rubberized touch pad with pulse control offers the ease of use and versatility that will make it a favorite of creative home cooks. Additionally, its exclusive, patent- pending SealTight™ Advantage System seals the bowl, while its patented BladeLock System keeps blades securely in place when pouring out ingredients. With removable, dishwasher-safe parts, the BPA-free Elemental is easy to clean, and is available in gun metal, silver or white. Suggested Retail Price: $149 Cuisinart 800.726.6247 www.cuisinart.com Vitamix 780: First Touch Screen Blender From Vitamix HAMILTON BEACH STACK & SNAP 10-CUP FOOD PROCESSOR With the Stack & Snap™ Food Processor from Hamilton Beach®, the bowl is specially designed to fit directly on the base with no twisting required, and the lid snaps securely to the bowl with simple locking clips for safe operation. No more guessing whether it's put together correctly, just stack and snap the parts into place. A simple function guide shows you which blade to use and which button to press to achieve the desired results. Features include a 10-cup capacity sealed bowl, Big Mouth® feed tube for less pre-cutting, reversible slice/shred disc and locking S-blade for chopping, mixing and pureeing, all driven by a powerful 450- watt motor. The bowl, lid and blades are dishwasher-safe. Suggested Retail Price: $59.99 Hamilton Beach Brands, Inc. 800.851.8900 www.hamiltonbeach.com