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Gourmet News October 2015

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The Norman Rockwell Collection from Virginia Diner The Virginia Diner has signed a three year licensing agreement with the Norman Rockwell Family Agency. The license gives the Virginia Diner marketing and sales use of a number of the Norman Rock- well original prints. Scott Stephens, Director of Sales and Marketing with the Virginia Diner states the initial launch has been well received by our wholesale customers. "We re- cently introduced our Norman Rockwell collection at both the New York Fancy Food Show and the Atlanta Gift Show, realizing record sales from this new product line," he said. The complete collection will be available in the fall of 2015 in the Virginia Diner re- tail and fundraising catalogs, as well as for the company's national list of retail partners and corporate custom gift customers. "We have incor- porated a number of origi- nal Norman Rockwell images into our Merry Christmas labels and used various designs to invoke the nostalgia and history of the Diner. There isn't a more iconic illustration of the holidays than the Norman Rockwell collection," Stephens said. "We are very excited to be associated with the Norman Rockwell family". The full product offering can be pre- viewed by contacting the Virginia Diner at 888.482.6887. GN Tres Hermanas Makes Authentic Mexican Flavor Easy Tres Hermanas believes that great flavor comes from great farms. That's why the company works alongside farmers that have grown pep- pers for generations. Together, the best seed and growing con- ditions are cultivated to raise delicious, uniquely New Mex- ican peppers. Each fall, the peppers are harvested by hand, with each one carefully considered to en- sure only the best New Mexi- can peppers make it to your shelves—and your customers' tables. To celebrate the harvest, the Tres Hermanas farmers and their families make a whirl- wind of sauces and salsas, bringing age-old family recipes to life with fresh ingredients. The Tres Hermanas range of cooking sauces brings these traditional recipes to you and your customers. Inspired by the vivid fla- vors of the Tres Hermanas community, these cooking sauces make it easy to make authentic Mexican meals in only a few steps. So whether your cus- tomers enjoy spicy pep- pers, authentic sauces, or both, everyone will love the dips, enchiladas, na- chos, tacos, burritos, and even pizzas they can make with the bold, farm-grown flavor of Tres Hermanas. For more information call 800.323.4358. GN Suzanne's Specialties Supplies Savory Sweeteners Suzanne's Specialties has been supplying al- ternative sweeteners to the health food in- dustry as well as the industrial and institutional food markets since 1984. Its in- stitutional and industrial offerings include Brown Rice Syrup, Clarified Rice Syrup, Or- ganic Tapioca Starch, Rice Maltodextrin & Dry Solids, Tapioca Syrup, Organic Agave Syrup, Organic Inulin, Sugar/ECJ Crystals, Invert Syrups, Organic Molasses, Honey and Organic Barley Malt Syrup. By request, the company packs its prod- ucts in sizes that range from totes and pail drums to full truckloads and tank wagons. Suzanne's promises that all of its products are made with only the highest quality or- ganic and all-natural ingredients, which will give your formulas and applications Sweetness The Way Mother Nature In- tended™. A recently introduced and rapidly grow- ing product of Suzanne's is the new In- fantSafe™ Rice Syrup with <10 ppb of arsenic and lead, meeting the FDA stan- dards for drinking water. This ex- citing new addition to the product line is available in all DE levels to meet your requirements. Suzanne's also continues to pro- vide an extensive line of retail products such as its best selling tubs of Ricemellow and its 10-ounce jars of Spreadable Fruit in Raspberry, Strawberry, Apricot and Blueberry flavors. The 16-ounce retail line of Rice Nectars is produced in the original form of Organic Brown Rice Syrup, Organic Genmai, Or- ganic Maple, Chocolate, Maple and its fruited varieties of Raspberry, Strawberry and Blueberry. The traditional favorites packed in 16- ounce retail jars include Just-Like- Honey, Organic Agave Syrup, Or- ganic Wildflower Honey, Organic Blackstrap Molasses and Organic Barley Malt. All of the company's retail line is available in one-gallon jugs. Visit www.suzannes-specialties.com for more information and shop and at the easy- to-use and convenient on-line store. With distribution facilities on both the east and west coasts, along with a variety of pack sizes, Suzanne's Specialties has a num- ber of options available to serve your com- pany's specific needs. For more information, visit www.suzannes-specialties.com. GN New Organic ecoLife Brand Launched at Sam's Club LT Foods Americas, the company that makes ROYAL ® , the No. 1-selling basmati rice brand in the U.S., has launched its new organic brand ecoLife ® in 100 Sam's Club locations across the country. The ecoLife product portfolio will include authentic rice, beans, ancient grains and seeds sourced from their country of origin. These Sam's Club stores will carry the 4-pound Organic ecoLife Quick Cook Authentic Brown Basmati Rice. What differentiates this brand of organic brown rice is its re- duced cooking time of just 12 minutes, a convenient alternative to the 40 minutes normally required to prepare brown rice. This offering supports Sam's Club's in- creased focus on health and wellness-ori- ented consumers through products that provide convenience without sacrificing better nutrition. "Organic is the new norm," said Peter T. O'Grodnick, Senior Category Buyer. "Our members look to us for healthy options. More than ever, we are able to offer clean labels that not only taste good but we are also able to save them money compared to a traditional health food retail outlet. The ecoLife Organic Bas- mati Rice is a perfect example and one of many options our members will be happy to find within the club." "We are excited about introducing ecoL- ife to the mass market by partnering with Sam's Club. We believe that we are creating excitement in the rice category by offering a premium, organic and authentic basmati dining experience that de- livers taste and nutrition in 12 minutes," said Abhinav Arora, President of LT Foods Americas. Quick Cook Provides Same Nu- tritional Benefits Even though the ecoLife brown basmati rice cooks in 12 minutes, it does not lose its nutritional value as compared to the slow va- riety. The quick cook version uses scarified rice, which is raw rice that has been scratched so that the grains are rubbed against each other, allowing for rapid water absorption during the cooking process. The main consumer benefit is thus the ability to make a healthy meal even when you are in a hurry. About ecoLife ecoLife is deeply committed to bringing you and your family delicious and healthy premium organic products, grown in strict accordance with USDA Organic and non-GMO Project Verified standards. The authentic rice, beans, ancient grains and seeds are sourced from their country of origin and sustainably raised by more than 100,000 registered or- ganic farming families. To help empower and improve their daily lives, LT Foods Americas provides its farming communities with assistance and free education in current social, econom- ical and environmental best practices. It's a relationship and a way of doing business that truly sets the company apart. Good for people. Good for the planet. Live the ecoLife. For more information, visit www.live ecolife.com. GN A S P E C I A L A D V E R T I S I N G S E C T I O N F R O M G O U R M E T N E W S

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