Oser Communications Group

GOURMET NEWS OCTOBER 2015 www.gourmetnews.com BUYERS GUIDE 3 2 Kissable Breath from Eatwhatever Are we what we ate? Maybe. One doesn't recognize it straight away, but that sauce in our pasta, delicious and laden with healthy garlic, is an unwelcome companion at af- ternoon meetings, evening dates, early morning flights. It was those sorts of unfortunate in- stances that inspired Jacqui Rosshandler to conjure up a unique breath-freshening gel capsule which, when swallowed, would work from within the stomach to provide fresh breath even after eating onions, garlic and the like. After all, bad breath that ensues from consuming such pungent food emanates from the stomach, not just one's mouth, so mints and gum and even teeth-brushing alone are limited in their effect. With this knowledge, Rosshandler cre- ated Eatwhatever –"Two Steps To Kissable Breath" - made completely in the USA. Sim- ply swallow an all-natural, vegan, gel cap- sule containing organic oils that quickly dissolve in the stomach and feel fresh breath within minutes. Burps, post-con- sumption of this grace saving little gem, will emit sweet traces of peppermint, not the smelly food you ate. Included with the 10 gel capsules per pack are 10 all natural, gluten free, vegan mints for that instant minty freshness in the mouth. Not a "me-too" brand, Eatwhatever is a genuine category extender with attractive margins and proven sell-through, a perfect source of incremental profits. Its value at a slightly higher price point is undeniable, each pack lasting the average consumer about a week. Best of all, it really works. Eatwhatever is continuing to gain distri- bution throughout the U.S. in major chains, Whole Foods New England region being its most recent acquisition. An exciting breath freshener for dogs, Woof Mints is in the works as Jacquii LLC's next major product launch, making kiss- able breath available for all of our four- legged friends too. For more information, email contact@eatwhatever.com or go to www.eatwhatever.com. GN Spray Sweeteners from Innovative Candy Concepts Innovative Candy Concepts, a 21-year-old sugar-free kids candy company, is now launching the greatest advancement in sweetening foods or drinks since the inven- tion of the packet. Now you can sweeten anything such as hot or cold drinks, fruits, cereals, nuts or popcorn, all with the sim- ple touch of a spray. These spray sweeteners are available in two great options: Sweet Spray made with sucralose, the same sweetener as in Splenda and Sprayvia, Innovative Candy Concepts' all natural spray sweetener made with stevia. Each bottle contains 200 sprays. When you do the math, it's about one third the cost of paper packets. Yes, cost matters. To sweeten a 12-ounce drink with a Stevia packet, it would take three packets at an average cost of eight cents per packet. That's 24 cents to sweeten a 12- ounce drink. Three sprays of Sprayvia at 2-1/2 cents per spray would only cost you 7-1/2 cents to sweeten the same 12-ounce drink. That makes the Stevia packet three times more expensive for every use. The same holds true for the Innovative Candy Concepts Sweet Spray, which is about one third the cost of Splenda packets. Both sweeteners come in a variety of dis- plays from in-line to promotional clip-strips, power wings and ship- pers. Now, you can actually grow your sweetener segment because these spray sweeteners will invite many new users, and your current users will find many new foods and drinks they will want to sweeten. Be the first to cash in on this great new sweetening option. The company has already seen a very positive consumer reaction from initial marketing trials. The consumers who were tested not only expressed strong interest in these sprays for themselves, but indicated they would like to share it with other fam- ily members and friends, many of whom were diabetics or those trying to reduce their sugar intake. For information, go to www.spray sweeteners.com or call 800.621.1954. GN *SPONSORED CONTENT *SPONSORED CONTENT

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