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NATURALLY HEALTHY www.gourmetnews.com n SEPTEMBER 2015 n GOURMET NEWS N H 3 2 Design Essential Natural – Fastest Growing, Award-Winning Retail Brand As women of all hair types continue to em- brace their individual textures and curls, they seek hair care options that support and rein- force a naturally healthy lifestyle. Discerning women want accessible, high quality offer- ings with premium ingredients, and they are voting with their wallets for brands and prod- ucts they can trust. Design Essentials ® Natural is that solution for the natural consumer. Design Essentials Natural is a premium collection of luxurious, expertly created formulas infused with the highest quality natural butters, oils and botanicals to maintain and style loose wavy to tightly coiled hair textures. With five-star favorites and award-winning formulas, the Design Essentials Natural collection includes paraben-free, paraffin-free, mineral oil-free, petrolatum-free and silicone-free offerings that meet the daily styling needs of discern- ing naturalistas and allow them to explore a new world of curl possibilities. "As one of the fastest growing brands in the natural hair category, the Design Essen- tials Natural launch is off to a great start, and all of our retail partners are quite pleased with our performance," says President of McBride Research Laboratories Cornell McBride, Jr. "I'm excited that we have ex- ceeded just about every benchmark." This year, Design Essentials Natural ex- panded its success by introducing three new collections filled with natural ingredients renowned for their nourishing properties. These three new additions to the established Design Essentials Natural line are the Co- conut & Monoi Deep Moisture Collection, Quinoa & Bamboo Hair Repair Collection, and Almond & Avocado Moisturizing & De- tangling Collection. Each collection is de- signed to target and address key concerns for the naturally curly individual – health, mois- ture, strength and man- ageability. Design Essentials Natural products are specially formulated to add moisture, save time and increase hair health at every step of the washing and styling process for naturally curly tresses. For professional results and superior quality hair care, Design Essentials Natural products are available at select retailers nationwide, including Sally Beauty Supply, select Wal- greens, Target, Walmart and JC Penney lo- cations. For more information, go online to www .natural.designessentials.com or call 800.535.8683. Enjoy Life Foods Debuts New Line of Functional Allergy-Friendly Baking Products Enjoy Life Foods announced the launch of its new ready-to-use baking mixes. Boasting the Enjoy Life brand promise to create 100 percent Certified Gluten-Free and allergy- friendly foods free-from the top eight food allergens, the new baking mixes are also non-GMO Project Verified, Kosher and Halal Certified. The baking mixes will hit shelves across the nation in August 2015. "Based on our conversations with con- sumers, we know baking is an important and sometimes challenging activity for a vast majority of our current ingredient conscious consumers," said Joel Warady, Chief Sales and Marketing Officer at Enjoy Life. "Our new baking mixes were a natural progression to provide more trusted options for everyday baking occasions. Our new baking mixes are truly pioneering in that they not only offer a trusted solution for allergy-friendly baking, but they include ingredients like plant-based protein and patented shelf-stable probiotics for added nutritional benefits. We're excited to share them with the world and help every- one with food intolerances and allergies enjoy the taste of fresh, home-baked goods combined with the time-saving convenience of traditional baking mixes." Designed to make baking quick and easy, the baking mixes require adding only oil and water for deliciously safe, better-for-you baked treats. All of the new baking products are made with petite teff grains, a gluten-free superfood that is sourced and hand harvested in Ethiopia. The baking mixes are available now at Enjoy Life online store with the sug- gested retail price of $8.49. The Pancake + Waffle Mix is a healthy twist on traditional breakfast mixes and is perfect for any time of day. The Pizza Crust Mix offers a uniquely deli- cious crust using a traditional flavor profile for baking tangy to savory pies. The Brownie Mix is a rich-tasting chocolate mix that flaunts equally-as-delicious aromas to fulfill every sense. The Muffin Mix is a quick and easy option for baking mouthwatering sweet treats, while the All-Purpose Flour can be used as a staple ingredient in tasty cakes, breads and more. Crafted to provide foodies everywhere with one-of-a-kind healthy baking products, the new baking mixes are a simple solution for those with food allergies both life-threat- ening and non-life threatening. All Enjoy Life products are Certified Gluten-Free and non-GMO Project Verified and free-from the top eight most common food allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish. Enjoy Life is avail- able in Whole Foods Market, Kroger, Target, Sprouts Farmer's Market, Walmart, Albertsons, Amazon and more. About Enjoy Life Foods Enjoy Life Foods features a robust portfolio of Certified Gluten-Free and non-GMO Proj- ect Verified products that are free-from the eight most common food allergens. Founded with the goal to create great-tasting, allergy- friendly foods, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life's mission and brand promise is to deliver safe, better-for-you products for everyone, so everyone can Enjoy Life to the Fullest! For more information about Enjoy Life, visit booth #2312 and after the show, go online to www.enjoylifefoods.com or contact Malena Whetro at Malena@rkpr or 858.243.4761. Sutter Buttes Introduces Savory Flavors Sutter Buttes Natural and Artisan Foods specializes in creating unique and extraor- dinary flavors with locally sourced, fresh ingredients. The company product line started with California Extra Virgin olive oils and Fruit Infused Balsamic Vinegars. Since inception, the company has received many awards for their products in these categories, including a 2015 Gold sofi award for its Blood Orange Brownie Bak- ing Kit. Sutter Buttes is introducing the 'Savory' oil and vinegar flavors this year. These in- clude Garlic Balsamic Vinegar, Fiery Smoked Balsamic Vinegar and Butter Olive Oil. All three unique flavors will awaken your taste buds with their excit- ing depth of flavor. Versatile in use, the sweet, garlic flavor en- hancer can be used in salad dressing, on meat and fish and with vegetables. Try the Fiery Smoked Balsamic on meats when barbequing and on fresh Burrata. The Butter Olive Oil is a healthy substitute for heavier butter and is both vegetarian and dairy free. In addition to the company's Olive Oils and Balsamic Vinegars, Sutter Buttes offers a line of Tapenades, Hand Made Jam, Olive Oil Baking Kits, Artisan Salts and Rubs and Gourmet Mustards. Contact Sutter Buttes for samples of these new flavors or any of the many deli- cious products offered. For more information, go online to www.sutterbuttesoliveoil.com, email sales@sutterbuttesoliveoil.com or call 520.763.7921. Dr. Mike's Endorsement of VitaClay By Dr. Mike Fenster, M.D., F.A.C.C., FSCA&I, PEMBA Like any physician, when I am working in the O.R. I need the right tools to get the job done and as a chef, when I operate in the kitchen, the same golden rule applies. That's why my VitaClay is always close at hand whenever I am crafting delicious and nutritious meals. Having spent a lot of time traveling abroad – especially to Asia – I particularly appreci- ate the rationale and technique behind classic and customary methods of food preparation and cookery. When preparing rice in such a traditional manner, there is no substitute for the time-honored technique of utilizing clay pot cookery. The VitaClay is made from the unique or- ganic unglazed Zisha clay in China, where earthenware pottery has been produced from this exceptional source for thousands of years. Unlike modern slow cookers, the Vi- taClay contains no lead, no aluminum and no non-stick chemicals. Clay is a natural insulator that holds and absorbs heat, cooking foods slowly and evenly as heat and moisture circulate through the clay during the cooking process. The clay that forms the vessel and its' airtight lid is naturally alkaline, contrasting to the acidity found in so many foods common to the mod- ern Western diet. This helps seal in essential nutrients, vitamins, enzymes and flavors. This process results in subtle earthy tones and distinctive textures that you just can't get from other methods or cookers. Unlike traditional clay pots, the VitaClay slow cooker combines these natural ancient benefits with modern convenience. The com- puterized thermostat controls allow programming from 10 min- utes to five hours. These contem- porary electronics allow the VitaClay to cook four times faster, while the delayed timer keeps food warm for up to 12 hours. It is an eco-friendly addition to any kitchen, cutting energy usage by up to 50 percent. It's also an incredible multi-tasker, replacing the crock pot, slow cooker, rice cooker, and because of its low temperature feature, even yogurt maker. Such sources of probiotics are an in- creasingly recognized critical component of good health. If you love great tasting food and care not just about the quality of the ingredients, but how they are prepared, then you simply can- not do without a VitaClay. About Dr. Mike Doc really is a Doc. Dr. Mike Fenster, M.D., F.A.C.C., FSCA&I, PEMBA, combines his culinary talents and Asian philosophy with medical expertise, creating winning recipes for healthy eating. Known to his audiences as "Dr. Mike," he is frequently asked to present live cooking demonstrations and lectures at meetings such as the national convention of The American Culinary Feder- ation, along with giving numerous radio and television interviews on health and food shows both nationally and internationally. For more information, go online to www.es- senergy.com, visit www.whatscooking withdoc.com/about/ or call 877.877.9121 or 408.956.8668.

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