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NATURALLY HEALTHY www.gourmetnews.com n SEPTEMBER 2015 n GOURMET NEWS N H 1 0 4 By Laura Ertel, Freelance Business Writer For centuries, elderberries have been recog- nized as a terrific natural source of antioxi- dants, vitamins A, B and C, iron and potassium. Cultures throughout the world turn to elderberry to help fight colds and flu, stabilize blood sugar levels and boost the immune system. "Not long ago, most home gardens in- cluded an elderberry bush," said Ann Lenhardt, Co-founder of Norm's Farms, a small family-owned company that grows this super-fruit and produces a variety of delicious dietary supplements and foods. "People would cook the berries [heat is required for safety] and turn them into wine, syrups and extracts to use whenever they started to feel under the weather. In Europe and elsewhere, elderberry has remained a popular dietary supplement. And as more Americans look for natural alternatives to manage their health, they're learning what their kin already knew about the benefits of fantastic fruit." Unlike most other elderberry supplements on the market, Norm's Farms Elderberry Ex- tract is made from whole berries, not from dried, powdered fruit – and it contains no sugar, glycerol or alcohol. "Our berries are grown on our family farm in Missouri and picked by hand by our small team," Lenhardt said. "Then, at our produc- tion facility in North Carolina, we float the berries in 180-degree water to extract the juice and remove the seeds. We add just a lit- tle malic acid to bring the pH level down, then bottle the concentrated extract and ship it directly to health-conscious stores and cus- tomers around the country." If you were to go through the effort to make elderberry extract at home, this is ex- actly the way you'd make it, Lenhardt ex- plained. "Customers tell us they'd been looking for a wholesome product that doesn't taste too sweet or contain alcohol or other fillers, and they're thrilled to finally have an elderberry extract that's not highly processed and that tastes delicious." Norm's Farms Elderberry Extract can be enjoyed daily by spoon, mixed in seltzer water or juice, stirred into yogurt, or even served atop ice cream. It is especially popu- lar once school starts and throughout the cold and flu season. Norm's Farms Elderberry Extract is pack- aged in amber glass to reduce oxidation. It has a two-year shelf life. Because it contains no preservatives, the product must be refrig- erated after opening and can last about 30 days in the fridge before it begins to ferment. For customers who prefer a bit of sweet- ness in their elderberry extract, Norm's Farms makes Elderberry Wellness Syrup, which adds delicious honey, analgesic cloves and cinnamon for its soothing qualities, and moms find that kids love it. Norm's Farms Norm's Farms (Cont'd. from p. 1) Eager to learn about the newest nutritional superstar hitting health food store shelves? Time to be introduced to a botanical extract called cannabidiol (Pronounced: ca-nah-bi- di-all), or CBD. Increasing medical research and growing consumer usage of hemp-de- rived CBD oil has shown tremendous promise in optimizing health and wellness, sparking the newest trend to hit the natural products industry. And it's not stopping any time soon. CannaVest™, a leading manufacturer and distributor of hemp-derived CBD oil prod- ucts, has made it the company's mission to make CBD available for everyone, along with offering the highest quality CBD oil products on the market. Prior to 2015, Can- naVest had made its name in manufacturing and supplying raw hemp-derived CBD oil. Recently, the company launched its own brand of finished products called PlusCBD Oil™. This growing line comes in a variety of delivery systems and flavors to suit cus- tomer preferences. It's innovative selection ranges from oil and powder form to water- soluble products. As consumers grow increasingly educated about their favorite brands, manufacturers like CannaVest are demonstrating full traceability of the company's products. That means by being involved in every step of the supply chain process from Seed to Shelf™, Can- naVest is committed to going the extra mile. "We are proud of our products, our lab processes and personnel and our commitment to quality, which we believe separates us from others in our industry," said Michael Mona, Jr., President and Chief Executive Officer. Another way CannaVest is setting the standard of responsibility in the CBD market is through education. The rapid spread of misinformation online regarding CBD harms consumers and legitimate resellers of hemp- derived CBD oil products, so CannaVest's corporate commitment to always providing objective and accurate information is the cor- nerstone of the company's message. "It is our collective responsibility to get educated on CBD and its proposed benefits for overall health and wellness," stated Stuart Tomc, Vice President of Human Nutrition. "Educat- ing our retailer partners and consumers is paramount to help to dispel any misinforma- tion surrounding the CBD conversation, and CannaVest (Cont'd. from p. 1) Rogan Josh, Butter Chicken and Tikka Masala sauces. All contain only the finest natural in- gredients, with no artificial flavors, colors or preservatives. They are also gluten-, starch- and MSG-free. Customers can choose from a range of simmer sauces and spice paste. The simmer sauces come in shelf-stable pouches, with the addition of spice sachets and a recipe booklet. "Our range is ideal for those who fear the idea of cooking an Indian meal from scratch," said Manish Sharma, Taste of India Foods' Sales Director for North America. "For those who simply do not have the time to cook, they also offer a quick and tasty meal solution. Put another way, making an Indian meal could not be simpler." A perfect accompaniment to the Indian cooking sauces is the microwavable rice range from sister company, Taste of Rice. Flavors include coconut, white basmati, brown, jasmine, biryani, lemon and veg- etable. For more details, see the website, www.tasteofrice.com. Four Taste of India simmer sauces are cur- rently available in the United States. They in- clude the award-winning Butter Chicken cooking sauce. This sauce won both the pres- tigious iTQi Taste Awards in Europe and the SIAL Innovation Award in China. "With the Taste of India brand, our aim was to produce high quality, all natural, tasty products. It's great to have that recognised by the industry," said Manish. Taste of India Foods also won an award for its Palak Paneer ready meal and its Spice Perfection Ginger Paste products in 2013. This was at the Great Taste Awards (UK), in association with the Guild of Fine Food. Re- tail World, Australia, also honoured the Taste of India brand with a 'Best New Australian Retail Product' award in 2009. Taste of India Foods is part of the Foods Pacific group, based in Fiji. Foods Pacific has offices in North America, Australia, New Zealand, India and the UK. Its Indian Cui- sine range is currently readily available in Australia and New Zealand. However, the company plans to extend its reach in the United States, starting with the launch of its Spice Perfection Ginger and Garlic Pastes. For news and recipes from Taste of India Foods, go to its Facebook page, facebook.com/tasteofindiafoods. For more information about the company, please visit its website at www.tasteofindia foods.com or its parent group www.foods pacific.com. Taste of India Foods (Cont'd. from p. 1) Nestled within a large agricultural commu- nity in the rolling hills north of Wausau, Wis- consin, rests Hsu's Ginseng Enterprise, the largest provider of 100 percent Wisconsin- grown American ginseng in the world. Founded by Paul Hsu in 1974, Hsu's grows, manufactures, and packages its own ginseng roots from start to finish. Since 2011, Hsu's has been expanding the wholesale and manufacturer's market with the help of a sec- ond generation of Hsu's, ensuring the quality of product and trade secrets will stay within the organization for years to come. The methods used in the company's fields and warehousing operations are time-tested to ensure that the finest-grade ginseng is made available to your liking. All ginseng harvested adheres to strict testing standards established by the United States Food and Drug Administration and working within current Good Manufacturing Processes (cGMP) guidelines. Currently, the company has over 1,000 acres of prime ginseng farmland available for cultivation, ensuring its ability to provide high-grade product to its customers year- round. By offering a premium grade of gin- seng, the focus on customer satisfaction becomes much stronger. As business needs grow, success is measured for innovative strategies. Maintaining the company's image as the standard of American ginseng, both domestically and internationally, is the com- pany's primary focus. The focus on quality dictates how ingre- dients and products are stored, manufac- tured, and packaged to assure customers that each and every item passes quality standards before it reaches their door. For over 41 years, Hsu's customers have come to rely on its Root to Health ® brand to aid the path to wellness with not only ginseng, but many other herbs and dietary supple- ments enjoyed around the world. Whether you seek personal wellness, to distribute wellness to your customers or to integrate Hsu's Ginseng Enterprise (Cont'd. from p. 1) Vida Lifescience announced they are intro- ducing seven new Liposomal products at the Natural Products Expo East at booth #8709. Vida Lifescience is the home of Aurora Nutrascience USA. The first products introduced are the new Aurora Nutrascience Liposomal supple- ments Curcumin and R-Alpha Lipoic Acid. These new offerings are added to the com- pany's current roster – Liposomal Vitamin C, CoQ10 and Glutathione. In addition, the company will introduce its new Micro Line, designed to break new re- tail price barriers for Liposomal supple- ments. Vida will now be marketing two formulation sizes of each or its supplements as follows: The Aurora Nutrascience MEGA-Liposo- mal Line is created for those consumers seeking the maximum health benefits of higher dose supplementation. Its Mega Dose Liposomal Vitamin C, Glutathione and CoQ10, and now Curcumin and R-Alpha Lipoic Acid, delivers some of the highest doses available in the market. The Aurora Nutrascience MICRO-Liposo- mal Line is created for those consumers who desire the benefits of Liposomal supplements and seeking daily maintenance at an afford- able price. Phil Bolden, President of Vida Life- science, says, "Our new Micro Line is de- signed for value driven consumers who desire the benefits of Liposomal technolo- gies at more affordable retail price points." "We feel our new Micro Line creates un- precedented value for the consumer and our retail partners at the point of sale, while our Mega Dose line continues to gain traction with our information driven customers seek- ing max health benefits," says Bolden. For example, the new Micro Line 1000mg Liposomal Vitamin C will retail at $27.95! Liposomal technology is designed to achieve high bioavailability rates compared to tradi- tional oral ingested supplements. By wrapping the supplement in a liposome, it acts like a coating and protects the vitamin as it passes through the gastric system and into the blood- stream, where it is absorbed more efficiently. Simply put, you get a lot more of the supple- ment into your system. Liposomal supplements can achieve absorption rates in excess of 80 percent compared to under 20 percent for many traditional oral ingested supplements. One additional benefit of Liposomal tech- nology is no nausea or gastric distress – a side-effect that is all too common with tradi- tional vitamins. Liposomal supplements are easy on the body and can be taken anytime without fear of nausea. Aurora Nutrascience products are all-nat- ural, non-GMO, gluten-free and use only the finest ingredients available. The complete line of Aurora Nutrascience Liposomal supplements are now shipping. Vida Lifescience is always looking for qual- ity retail partners and wellness practitioners. Visit the company at this year's Natural Products East Expo at booth #8709. Vida Lifescience (Cont'd. from p. 1)

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