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F o o d M a g i c D a i l y M o n d a y, J u l y 1 3 , 2 0 1 5 8 ENSURING FRESHNESS – INFRATAB LEADS THE WAY You're standing in the produce aisle of your local grocery store. The raspberries on the shelf look delicious. But how fresh are they? How nutritious? How long will they last if you take them home? Has their flavor passed its peak? You point your smartphone at the label and quickly have the answers. Or suppose you're a healthcare provider who administers vaccines to cancer patients. One vial has been left out of the refrigerator, but you don't know for how long. Is it still effective? Once again, you point your smartphone at the label and immediately know the answer. Or perhaps you're the head of a seafood distribution company tracking a shipment of halibut from the Pacific Ocean. As the fish arrive at the ware- house, you need to be sure they've stayed fresh during transport. The foreman accesses the data and makes informed decisions. This is the future, and the future is now, thanks to Infratab ® and its Freshtime ® toolkit of smart sensor tags. Freshtime's tags are inexpensive, easy to use and provide new insights. In addition to the tags, Freshtime provides software to mine the tag data and to sound alerts, a cloud to store the data and analytics to map, aggregate and curate the data for effective decision- making. At the core of the product are metrics called Freshtime Points™, which go from 100 points (the beginning of a perishable's life) to zero, based on crite- ria set by the brand owner. At any inter- val, it's possible to know how much freshness has been used and how much is left, by reading the points-used number, opening up the possibility of immediate remediation. How do the sensors work? The tags are RFID-based (the initials stand for radio frequency identification). They presently use RFID-EPC (electronic product code) and NFC (near-field com- munication) readable by smartphone or tablet. As the market demands, Bluetooth and Zigbee will be added. Infratab products are GS1 compli- ant, conforming to new track and trace regulations imposed in both the United States and the EU demanding enhanced monitoring of transport and storage prac- tices. By satisfying these requirements, Freshtime provides the competitive edge. An innovator in its field, Infratab is headquartered in Oxnard, California, with offices in Bangalore, India and 24 worldwide patents in smart sensing. Visit Infratab at booth #5281. For more information, go to www.infratab.com or call 805.986.8880. Sustainability Sustainability isn't just the right thing to do – it's a smart business strategy as well, and makes JM Swank and its partners winners in the short and long term. JM Swank is in it for the long haul. JM Swank is continuously working to be an even more green company. Its fleet is equipped with features that reduce its impact on the environment, including trucks and trailers that reduce fuel use and greenhouse gas emissions while improv- ing overall transportation efficiency. Experience the Difference People Make JM Swank demonstrates honesty, fair- ness and flexibility in everything it does. It works hard to meet your product needs, and keeps you informed of the latest mar- ket activity and product developments to help you save money. JM Swank's per- sonal approach to partnership makes the difference in your bottom line. Nourishing People Employee wellness is an important JM Swank (Cont'd. from p. 1) theme at JM Swank. It offers many well- ness benefits and incentives to help employees achieve their health and well- ness goals, and find a happy work-life balance. A few of these benefits include an employee garden, gym membership reimbursement and annual onsite well- ness screenings. Nourishing Community JM Swank gives back to its community in many ways. Every summer, JM Swank employees volunteer weekly at the local Summer Free Lunch program; it initiates food drives regularly on behalf of local food pantries which includes packaging bulk food items into retail sized bags; participation in volunteer activities at the local Ronald McDonald House; sponsor- ship of various local run/walk fundrais- ing events; and financial support of local charitable organizations. Visit JM Swank at booth #3752. For more information, contact Millie Feldman, Marketing Manager, by calling 319.626.5907 or emailing Millie.feld- man@conagrafoods.com. delivery systems are coveted by manu- facturers and ultimately, consumers. Products that previously were targeted toward athletes and body builders are now gaining popularity among the gener- al population as the role of sports nutri- tion products is changing from muscle building to one that promotes good health. How can you enter this burgeoning market? The answer is simple: Ganeden Biotech's GanedenBC30 pro- biotic. Emerging research demonstrates that this shelf-stable probiotic strain may play an important role in the uti- lization of protein for performance and recovery. The Science Research has demonstrated that Ganeden Biotech's GanedenBC30 probiotic (Bacillus coagulans GBI-30, 6086) may benefit protein utilization. Data from a recent study demonstrated that in just two weeks, combining one billion colony forming units (CFUs) of GanedenBC30 with one serving of protein per day increases the blood levels of several important amino acids over the baseline compared to protein without GanedenBC30. The results are particu- larly important to food manufacturers that target the sports nutrition and active adults markets that feature protein as a key ingredient. "We have known for some time that GanedenBC30 benefits those consuming Ganeden Biotech (Cont'd. from p. 1) protein, but this study provides the data to illustrate the role that GanedenBC30 can play in enhancing the utilization of protein," said Mike Bush, Senior Vice President at Ganeden Biotech. Dr. Ralf Jäger, President of Increnovo LLC, certified sports nutri- tionist and a Fellow of the International Society of Sports Nutrition, stated that "improved protein utilization might ben- efit people supplementing their diets with protein such as athletes trying to increase pre-workout effect on muscle protein synthesis, or people trying to balance the loss of skeletal muscle mass and strength associated with aging." Jäger adds, "Previously considered inferior protein sources which are natu- rally lower in leucine such as soy or rice, might specifically benefit from GanedenBC30, giving athletes with aller- gies against lactose or who are cautious about cholesterol a valuable alternative to whey protein." Because of its unique structure, GanedenBC30's ability allows is to sur- vive manufacturing processes, shelf life, stomach acids and intestinal bile. This allows GanedenBC30 to be incorporated into a variety of foods ranging from frozen yogurt and baked goods to hot cereals and confections. Get ready to win the sports nutrition and supplement game! Visit Ganeden Biotech at booth #2023 or go to www.ganedenbiotech.com to find out more. DE LA ROSA FOODS OFFER HEALTH ADVANTAGES "Food is medicine and it can be healing or hurting," says Yehudith Girshberg, Co-Owner with her husband of De La Rosa Real Foods and De La Rosa Vineyards. De La Rosa's goal is to guide people in the right direction so they learn to make healthier food choices. The Girshbergs are passionate about ensuring that the products that bear the De La Rosa brand are pure and unadulterated by agricultural poisons, chemical preserv- atives or other additives. All De La Rosa products are kosher, gluten free and GMO free. Whenever possible, they are organic. "We have been supplying conven- tional balsamic vinegar for many years. Two years ago we introduced organic Italian balsamic and wine vinegars. These are unique as they have no preser- vatives or additives at all," she says. "We are continuously working on adding quality organic products to our line." "Quality, purity and taste are non- negotiable at De La Rosa" say the Girshbergs. "Our 100 percent organic grape juice is a perfect example of a superior product. Everyone who tastes it says, 'Wow,' which is how it got its name. Our 'WOW! This Is It!' Grape Juice is totally free of any sugars, preser- vatives, additives, water or concentrates. It is only organic grapes squeezed and put into a bottle – as simple as that. You can really taste the difference." De La Rosa was first known for the quality of its extra virgin olive oils. "Whether organic or conventional, they have always been guaranteed to be only 100 percent extra virgin olive oil," Girshberg says. "More than 30 years ago we introduced Grape Seed Oil and this has become one of our biggest success sto- ries. While olive oil is best for low-temperature uses such as salad dressings, grape seed oil is the ideal oil for high heat cooking, bak- ing, sauteing or frying since it doesn't smoke up to 485 degrees F. As a bonus, it's flavorless, so it lets the true flavor of the food come through. It is also kosher for Passover and all year round." New to the De La Rosa line are its Organic Tahinis, Hulled and Black, and Organic Sesame Oils, both Unrefined and Toasted. "Our organic tahinis have no equals in the market. The flavor is richer. They really taste purer and con- sumers love them. The sesame oils are perfect for sautéing and adding a taste of Asia to the foods cooked with them," Girshberg says. The company will be introducing several new products, including Avocado Oil, which has become a gourmet choice for health conscious con- sumers, as well as Organic Sesame Flour and some other organic gluten-free baking items. The Avocado Oil is kosher for passover, and the Girshbergs are expecting this product to be a big seller. De La Rosa Vineyards, a sister com- pany to De La Rosa Real Foods, is intro- ducing an array of 16 kosher and organic wines under the David's Vineyard brand. Many of the wines that are being intro- duced are award winners. The range includes Taryag, a dry white spicy Gruner Veltliner produced from Austria's most famous grape and a Sauvignon Blanc, several Chardonnays, a Shiraz, a Pinot Noir and several Rieslings as well some ice wines, two organic grappas and a 12 year old brandy. For more information, call 718.333.0333, email info@delarosa613.com or visit www.delarosa613.com.