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PRODUCT REVIEW : FRUIT INFUSION FLAVOR CARAFE SEE PAGE 7 GADGET OF THE MONTH: CRISP COOKING TOOLS SEE PAGE 22 HOUSEWARES SHOW WRAP UP: COLOR STEALS THE SHOW SEE PAGE 9 H o u s e w a r e s R e v i e w KITCHENWARE NEWS S E R V I N G K I T C H E N W A R E, H O M E D E C O R A N D G I F T W A R E M A R K E T S V O L U M E 1 9 , N U M B E R 1 0 News ..............................................3 Ad Index .......................................22 www.kitchenwarenews.com VOLUME 21, NUMBER 5 MAY 2015 n $7.00 BY AMBER GALLEGOS This year's International Home + Housewares Show sold out booth space in record time, had 2,115 exhibitors from 46 countries with 449 new exhibitors and recorded new growth in total buyer attendance f rom U.S. and international markets. The overall positive outlook of the housewares industry was reflected in the mood of the show itself, says Phil Brandl, President/CEO of the International Housewares Association, which owns and operates the show. "By really listening to our audiences, both the buyer and in BY AMBER GALLEGOS The Cook's Warehouse in Atlanta celebrates 20 years in business this year. In those 20 years, founder and CEO Mary Moore has seen the retail kitchenware store grow from one location to four, f rom 2,500 square feet to 22,000 among all locations, f rom one and a half employees to nearly 90, f rom offering about eight cooking classes a month to now offering around 800 a year. Luckily, she started at the young age of 25 The Cook's Warehouse: Celebrating 20 Years Strong and Nowhere Near Done Continued on PAGE 14 Continued on PAGE 3 Continued on PAGE 8 Continued on PAGE 4 because Moore is not done yet. With an unresting eye on expansion, Moore continually strives to provide the ultimate kitchen supply shopping experience for professional and home cooks alike. Since beginning Moore has made a series of moves, five years or less apart, to steadily grow her retail business. But it wasn't a brilliant business plan that motivated her – rather it was, as Moore describes it, a mixture of passion and dedication. "I had a passion for selling tools that worked and teaching people how to cook," says Moore. BY LORRIE BAUMANN The next edition of the U.S. Department of Agriculture's Dietary Guidelines for Americans is due to be issued this year, but the broad outline for those guidelines has already been released in the form of the Scientific Report of the 2015 Dietary Guidelines Advisory Committee, released this February. Among the highlights of the report: suggestions for more urging for Americans to modify Dietary Guidelines Advisory Committee Urges More Attention to Inadequacies of American Diet Ambiente Important for International Business, U.S. Companies Say IH+HS 2015 Indicates Positive Outlook for Housewares Industry their diets and get more exercise; more pressure on the food industry to reformulate food products in a healthier direction; and a tax on sugar-sweetened beverages, snack foods and desserts that could be used to fund obesity prevention programs. The U.S. government uses the Dietary Guidelines as the basis of its food assistance programs, nutrition education efforts and decisions about national health objectives, including the menu planning for the National School Lunch Program. Dietary Guidelines for Americans were first released in 1980 and have been updated every five years since. The point of this report is to inform the next edition of the Dietary Guidelines. Today, about half of all American adults have one or more preventable chronic diseases related to their diets and about two thirds of American this case particularly the exhibitor audience, they really tell us that there was an upbeat positive tempo to the discussions at the show, and that does vary from show to show," says Brandl, pointing out that the process of receiving responses from both exhibitors and buyers through post-show surveys had just begun, but the early responses are very positive and survey results are expected to meet or exceed the 95 percent favorable response that buyer attendees gave the show last year. Also, while the macro numbers for the show are in, the information has not yet been channel segmented. BY AMBER GALLEGOS Here in the U.S., the International Home + Housewares Show goes down as the must-see show for kitchenwares, but in Europe, Ambiente is another opportunity for brands to foster critical international business relationships. This year the massive show in Frankfurt, Germany named America as the fourth partner country in a nod to the important trading partnership between the two countries. More than 90 U.S. exhibitors participated in the 2015 show, which had 53 percent of total visitors from outside of Germany, making it the most international show to date for Ambiente. Over the course of five days in February, 4,811 exhibitors from 94 countries showcased their latest wares in a space of 328,500 square meters, or 3,535,944 square feet. "It is an extremely large show. It was actually 11 halls, and each hall had three floors. They literally had any possible thing that you would need for your home, from textiles to electric appliances, to cutlery, to products like Fox Run does, like kitchen accessories," says Meghan Brandt, Fox Run Brands International Sales Manager, who attended Ambiente this year. The show had 135,000 buyers from 152 countries, with the top visitor nations after Germany consisting of Italy, France, the Netherlands, Great Britain, Spain, the USA, Switzerland, China, Turkey and Poland. The number of international visitors in attendance can certainly be attributed to the large scale of the show. Ambiente attracts buyers f rom mass markets as well as independent retailers, plus vendor exhibitors and manufacturers, offering attendees a chance to connect in person with many different business partners that they might typically only correspond MERCHANDISING FEATURE n Food Storage Containers That Do More 5 THE KNIFE RACK n Joseph Joseph LockBlock 19 SMALL ELECTRICS n Blenders and Mixers 20 GOURMET GOODIES n Jams, Jellies and Preserves 18 BUYERS GUIDE n Food Storage Containers 21 TRADESHOW CALENDAR n Summer and Fall Shows 22

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