Issue link: http://osercommunicationsgroup.uberflip.com/i/499815
An interview with Steve Valentino, Vice President, CROSSMARK Drug. CDD: What do you believe is the most effective strategic approach that suppli- ers should follow to win in today's mar- ketplace? SV: From our perspective, we feel the dynamics of today's market can best be addressed by adopting four key imperatives: deliver a differentiated brand experi- ence, collaborate with channel partners in driving a dif- ferentiated brand experience both online and offline, inte- grate demand and supply signals to optimize supply and distribution networks and reinvent processes and An interview with Chirag Patel, Co-CEO and Co-Chairman, Amneal Pharmaceuticals LLC. CDD: What significant industry changes have you seen in the past year? CP: The FDA has become much more stringent about the quality of applications, ANDA approvals, testing, production and facilities as well as compliance across the board, both domestically and out- side the US. Customer consolidation in recent years has also created complexity in the marketplace. CDD: How is Amneal addressing these challenges? An interview with Larry Lupo, Vice President of Sales, Convenience & Drug Channels for Mars Chocolate North America. CDD: Where should retailers begin their front-end strategy? LL: Creative merchandising can capture shoppers' atten- tion from their first steps inside the store. For example, the Mars Chocolate Basket Entry Rack holds three shelves of candy above the shopping basket stack, making it easy for shoppers to grab a snack when they enter the store. CDD: Which categories are best positioned at the front end? Continued on Page 29 Continued on Page 29 Continued on Page 29 DEVELOPING WINNING GO-TO-MARKET STRATEGIES SWEETEN SALES WITH FRONT END CONVERSION AMNEAL'S PRESCRIPTION FOR SUCCESS IN A FAST-CHANGING INDUSTRY O s e r C o m m u n i c a t i o n s G r o u p P a l m B e a c h M o n d a y, A p r i l 2 7 , 2 0 1 5 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS An interview with Daniela Masaro, Brand Marketing Manager, Diva International Inc. CDD: Tell our readers about your com- pany and the focus of your business. DM: Diva International Inc. was found- ed over a decade ago by a mother-daugh- ter team with a vision for a more healthy and sustainable feminine hygiene prod- uct. Our product line includes The DivaCup, a reusable silicone alternative DIVA INTERNATIONAL STANDS OUT IN WOMEN'S HEALTH MARKET The Mentholatum Company credits a focus on innova- tion and consumer commu- nication as a key factor driv- ing the record setting growth that it has experi- enced over the last 52 weeks. This upward trend was led by its Softlips ® , Rohto ® and Mentholatum ® brands. According to Joe DeMarco, National Sales Manager, "It's not enough to just get these products into retail distribution. We're also investing in marketing and advertising programs to raise brand awareness and drive demand at the shelf." Mentholatum is doing more As a pharmaceutical company, West-Ward's primary objective is to provide patients with quality, affordable medi- cines tailored to meet their needs. Every day it focuses on providing high quality, affordable generic and branded medicines to help improve the quality of life for patients across its glob- al markets. Here's an example of how it helped adult patients in need of treatment for the prophylaxis of gout flares. West-Ward Pharmaceutical Corp. is MENTHOLATUM GROWING AT 10X CATEGORY TREND RATES PROVIDING PATIENTS WITH QUALITY AND AFFORDABLE MEDICINES Continued on Page 25 Continued on Page 25 Continued on Page 22 An interview with Dave Fox, CEO DenTek. CDD: Who is DenTek? DF: DenTek is a worldwide leader in innovative oral care products which include such products as floss picks, interdental brush cleaners, dental guards for nighttime teeth grinding, dental picks/scalers, oral pain and children's oral care products. CDD: How was the company started? DENTEK LEADS IN DENTAL ACCESSORIES, MAKING ADVANCES IN ORAL CARE Continued on Page 25