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C h a i n D r u g s t o r e D a i l y 1 9 S a t u r d a y, A p r i l 2 5 , 2 0 1 5 MENTHOLATUM'S HADA LABO TOKYO AT THE LEADING EDGE OF HYALURONIC SKINCARE Hada Labo Tokyo – an extension of Japan's No. 1 selling skincare line – is continuing to see steady growth for The Mentholatum Company. The line fea- tures a proprietary blend of three types of hyaluronic acid to form Super Hyaluronic Acid™, the brand's signature ingredient that provides deep, multi-layer hydration. "Women are becoming more con- cerned about preventing wrinkles and maintaining healthy skin at younger ages than ever before," shared Katherine Tocheff, Director of Marketing and Innovation. "Japanese women are known the world over for having beautiful, ageless skin. Hada Labo Tokyo™ brings these products developed in the Far East to American women everywhere. What was once exclusive to department and specialty stores can now be found at neighborhood retailers at affordable price points." Recently, the Ultimate Anti- Aging Facial Mask developed by Hada Labo Tokyo was named Product of the Year in the Anti-Aging category. "Unlike other masks on the market, the Hada Labo Tokyo mask is made from 100 percent cotton. Each mask contains a full bottle of anti-aging serum – which drenches your skin with hydration and helps reduce the appearance of fine lines," explained Tocheff. A 4-week clin- ical study revealed that 79 percent of the women saw an improvement in skin tex- ture and smoothness. The new Hada Labo Tokyo Age Correcting Eye Cream also saw success in clinical trials. After three weeks, 78 percent of participants saw a reduction in crow's feet, fine lines and wrinkles. After four weeks, 91 per- cent of participants saw a reduction in dark spots in the eye area. Hada Labo Tokyo is carried at Ulta, Harmon, Walgreens, CVS, HEB, and online through Target.com and drug- store.com. For more information about the line, visit the Mentholatum Company at NACDS booth #276. DENTEK CONTINUES TO EXPAND PRODUCT PORTFOLIO IN ORAL CARE SPACE DenTek, the worldwide leader in innova- tive oral care products, continues to expand their portfolio in the oral care space with the recent acquisition of Orabrush, and the Canker Cover ® and OraMoist ® brands. DenTek continues to expand its product portfolio with the addition last December of the No. 1 tongue cleaner brand worldwide, Orabrush. In addition, just last month DenTek acquired the Canker Cover brand, the only product that heals and protects canker sores while relieving pain, and OraMoist, the only gradual release patch to alleviate dry mouth. "Our strategy is to broaden our assortment of products within the dental accessories space," said David Fox, President and CEO of DenTek. "Bringing the resources of DenTek to these brands will enable us to expand upon the brands and their technology platforms" Fox says these and possible future acquisitions will be an important element within the dental accessory space. "There is certainly an opportunity for expansion of this space. We believe that the acces- sory section is an important part of the assortment for highly involved oral care consumers and that not enough attention is put on dental accessories. Ten years ago the dental accessory space was half its size. These highly involved consumers spend more on their oral care basket and these products gener- ally provide stronger margins for the retailers. Using its 30-plus years of experience developing innovative oral care products, DenTek will promote the Orabrush, Canker Cover and OraMoist brands in conjunction with its comprehensive suite of products, which include floss picks, interdental brush cleaners, dental guards for nighttime teeth grinding, dental picks/scalers and tongue cleaners. DenTek also plans to leverage its existing retail partnerships to accelerate retail expansion of these products beyond their current availability, and to gain more visibility on pro- moting positive oral health as a whole. "We launch a number of new products every year and expect to continue to grow organically and through acquisitions," Fox noted. The company is working on international expansion as well – Mexico, South America, Canada and Europe are a few territories where DenTek is continuing to grow. More information can be found at www.dentek.com or by calling 800.433.6835, ext. 2.