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K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 9 4 AIR CARE PRODUCTS FROM SERENE HOUSE SERENE HOUSE is a pioneer in air care products which specializes in the develop- ment of innovative, functional and aes- thetic scent devices to create home fragrance with different fragrance media such as essential oil, fragrance oils, room sprays and wax melts. Its product col- lection offers a broad range of options to handle air care, revive the air and to create ambiance. Its systems are developed to enhance and maintain your sense of psychological and physical well-being. The Original Serene Pod ® , one of the company's innovative product solu- tions, has inspired market leaders to fol- low its trend setting product development ideas and concepts making the use of wax warmers more convenient. By not having an open flame creating pollution, reducing the need for cleaning used wax and the ability to change scents in sec- onds, using a cup is easy and convenient. Feedback from leading fragrance houses and competitors is that the market expects more evolution in wax melt sys- tems as the consensus is that the technolo- gy is not perfected. SERENE HOUSE has taken this industry challenge to heart and is innovating and improving its wax melt technology system. With the Serene House - Serene Pod system, it has addressed the most important issue of safety. The patent- ed Serene Pod solution goes beyond what is available in the market as the Original Serene Pod also has a spill proof membrane making the cup completely safe. In addition to safety, it has also used a recyclable alu- minum cup for the wax pod and has developed a wax melt which produces longer-lasting scents and makes the overall system more eco-friendly. Entering into its second year with the Serene Pod sys- tem available, the company is introducing new modern designs called "Dome" and "Oval" with and without light in four col- ors to have opening price points below $25.00 for home fragrance use. It is also expanding the Pod program with a new wall plug called "Archi" using the large Pod with the same features and benefits as the tabletop units, as well as a car diffuser set called "Jazz" using the smaller pod. The fragrance program currently offers 12 scents and the company is work- ing on the customization of seasonal scents and individual merchandising programs. The entire system is reminiscent of the functionality of how the K-cup has revolu- tionized the coffee brewing business. SERENE HOUSE is also introduc- ing a new "Mix & Match" Reed Diffuser Continued on Page 107