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K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 5 3 S u n d a y, M a r c h 8 , 2 0 1 5 AQUASANA: DRINK UP TO LIVE HEALTHY By Michelle Hirschfield, Director of Public Relations, Aquasana Water is truly essential to life, yet many of us don't love to drink plain water. Although water consumption needs vary by our age, gender and body type, most of us have heard the generic "8 by 8" rule: drink eight cups (8 ounces) of water a day to stay properly hydrated. To make the water you need to drink healthier and more hydrating for you, Aquasana intro- duces the newest advancement in water filtration: the Powered Water Filtration System (PWFS). Boasting patent-pending powered fil- tration technology never before available in a pitcher, the PWFS delivers the per- formance of a professional grade installed filtration system, for a fraction of the price, with no plumbing or installation required. The countertop system filters water fast, creating half a gallon of pris- tine water in 60 seconds. The system reduces 10 times the contaminants of the leading pitcher filter, and is the only pitcher filter on the market tested to remove 96 percent of chlorine and chlo- ramines (chlorine + ammonia disinfec- tant), lead, mercury, herbicides, pesticides and asbestos. This system makes drinking filtered water fast, easy and affordable. If plain water isn't what you thirst for, Aquasana suggests making your own "water cocktails." Aquasana sets up "water bars" at events all over Texas, offering fun and refreshing ways to drink water. "People line up for water at our events," said Chris Warwick, Director of Marketing Communications for Aquasana. "We love to get crazy and offer unusual flavor combinations to make water fun to drink." Aquasana suggests lemon, lime or cucumber infused water for those who don't like strong flavors. "If you can handle more of a flavor punch, add fresh herbs," said Warwick. She suggests mint or basil with cucumber, rosemary and orange, tarragon and grapefruit, and thyme and lemon. Infusions can be made hours ahead of time, or glass-by-glass. What you add is up to you, but it is best the start with the healthiest, purest water possible. Aquasana's Powered Water Filtration System filters out the contaminants, while retaining naturally occurring min- erals like calcium, potassium and magne- sium through its patent-pending selective Claryum ® filter, leaving you with health- ier, more delicious water. The Powered Water Filtration System revolutionizes what a water pitcher filter is capable of, delivering filtered water fast, right before your eyes, with 10 times the contaminant removal of the leading pitch- er filter. In addition, the PWFS has the longest lasting filter cartridge, lasting 320 gallons as opposed to just 40 gallons for the leading pitcher filter cartridge. Overall, it offers the lowest cost per gal- lon for a pitcher filter on the market today and delivers the most delicious water pos- sible. Plus, you can toast to Mother Earth because the Powered Water Filtration System is eco-friendly. Just one Aquasana filter for the Powered Water Filtration System lasts an average of six months or 320 gallons, saving the equivalent of 2,400 disposable plastic bottles of water. The Aquasana Powered Water Filtration System is good for you and good for the environment – now that's a tall drink of delicious win-win! Visit Aquasana at booth #L12955. For more information, email michelle.hirschfield@aquasana.com or retail@aquasana.com, or go to www.aquasana.com. BIGMOUTH INC. CREATES LICENSED PRODUCTS WITH ICONIC TELEVISION, CANDY, VIDEO GAME BRANDS BigMouth Inc. has announced some recent licensing deals for new lines of products from pool floats, drink koolers, mugs, string lights and more. Brands that will be represented include Star Trek™, 90210, Melrose Place, Mork & Mindy, Cheers, The Love Boat, Mighty Mouse and classic candy brands such as Tootsie Roll, Tootsie Pops, Jr. Mints, Dots, Sugar Daddy, SMARTIES ® , WARHEADS ® and Classic PAC-MAN™. Look for licensed products on shelves beginning spring 2015. "With nearly 15 years in the business with BigMouth Inc. creating our own unique products, we are excited to announce our first licensing deals to launch in 2015," said Steve Wampold, President and Founder of BigMouth Inc. "We are intro- ducing some of the most famous brands on our most popular prod- ucts." The deals created include: CBS Consumer Products: Star Trek, 90210, Cheers, The Love Boat, Melrose Place, Mighty Mouse and Mork & Mindy Synchronicity Licensing: Tootsie Industries: Tootsie Roll, Tootsie Pop, Junior Mints, Dots and Sugar Daddy Lisa Marks & A s s o c i a t e s : SMARTIES, WARHEADS and Classic PAC-MAN For more information, visit booth #S4840, go to www.bigmouthinc.com or email sales@bigmouthinc.com. NEW GROOMING ITEMS FROM ANDIS Are you looking to offer top quality grooming products that fit your cus- tomers' needs? For more than 92 years, Andis Company has been the leader in grooming essentials. At the Housewares Show, the company is introducing a num- ber of new products, from home haircut- ting kits to styling and personal grooming. The new HeadStyler 20-piece home haircutting kit is made entirely in the U.S.A. and is positioned to expand your stores' grooming section and profit. Thoughtful packaging creates a bold and attention-grabbing statement, while the very affordable SRP of $29.97 makes it a smart buy. This adjustable blade clipper makes cutting the family's hair at home fun and includes easy to use numbered guides that let everyone cut like a pro. A barber comb, taper comb, scissors and storage case complete the kit. The FastTrim2 and EasyTrim2 are like having a professional grooming team on call. The 10-piece EasyTrim2 All-Purpose Cord/Cordless Trimmer comes equipped with a T-blade and includes a nose/ear attachment, square trimmer blade along with an attach- ment comb, precision trimmer blade, charging stand, multi-voltage charg- ing adaptor, mustache comb, blade brush and oil. The FastTrim2 4–n-1 Trimmer is a nine-piece set that includes a battery operated trimmer with nose attachment, storage stand, beard and mustache attachment with sliding comb, detail attachment, mus- tache comb, blade brush, oil and a pro- tective storage cap. "Male grooming is at an all time high in acceptance and practice. While many working families know the impor- tance of looking good and feeling good, busy schedules and tighter budgets pre- vent them from getting professional services. As a family owned company, Andis understands the challenges families face and provides high perform- ance tools for professional- looking results at home," said Karen Formico, Andis V.P. of Marketing. "Andis prides itself on providing the best product experience and customer service in the industry, so all retail prod- ucts offer a five-year warranty," added Formico. Visit Andis at booth #L12543. For more information, go to www.andis.com, 800.558.9441 or email info@andisco.com. KRAFTWARE'S ROOTS GROW DEEP AS A "MADE IN THE U.S.A." COMPANY Kraftware Corporation was established in 1944 in Jersey City, N.J. The company was primarily a metal spinner, and in its early days, Kraftware made parts for tor- pedos. After the end of World War II, the company repurposed its equipment to make components for ice buckets and other home entertaining accessories items. The company was bought by Donald Grant in 1983, and it has remained a family business since. Now located in Roselle, N.J., the company manufactures 80 percent of its products at the Roselle facility, making it a prima- rily "Made in the U.S.A." company. "Most of our signature lines are made in America in Roselle," said Donald Williams, V.P. of Sales and Marketing. Americano is a 60 year old line that is still expanding and changing. Made of rolled metal, this line is made in six different finishes. The rolled metal shells are chrome, brass or copper plated and formed into the body of the ice buck- et. Metal, or metal and wood side han- dles, metal lids and knobs are added to provide style, and contrasting or match- ing trim is added. When finished, the result is the finest quality ice bucket on the American market. Another signature line is American Artisan. This line is named Artisan because it begins with an expert wood artisan hand staining and hand finishing the American hardwood veneer sheets that form the shell of the ice bucket. The sheet is then adhered to the body structure of the ice buck- et in a process created by the same artisan, and forms a per- manent bond to the ice bucket. Add a sealing metal ring to the top and a sealing metal base, and the ice bucket is protected from moisture getting inside the wood. Matching metal lids and knobs finish the product. These products are coming from a company that has been focused on manu- facturing and selling a diverse line of bar- ware for almost 70 years. "This barware category is not a supplemental business for us – it is our main focus. While we make a lot of ice buckets, we do not con- sider ourselves an ice bucket company. We bring to market a variety of products, all aimed at the home enter- taining market," Williams said. One such product is the company's double walled drinkware. While the two piece clear AB plastic blanks are formed overseas, the two sides and any inside decora- tions, such as decals or wraps, are hand applied and sonically welded in the Roselle facility. The sonic welding process makes the drinkware air tight and top rack dishwasher safe. Debuting at IH+HS in Chicago are Contempo, Cosmopolitan, Kasualware Designs and Americano line extensions. All are made in the U.S.A. lines. Visit Don Williams and see the new Kraftware lines in booth #S1421. After the show, visit www.kraftwarecorp.com.