Issue link: http://osercommunicationsgroup.uberflip.com/i/472390
K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 3 1 S u n d a y, M a r c h 8 , 2 0 1 5 AUTHENTICALLY BELGIAN: CROQUADE WAFFLE MAKER By introducing its waffle maker, Croquade is bringing its 50-year-old ref- erence-setting product in the waffle maker segment to North America for the first time. Authentically Belgian, the waffle maker created the segment in Belgium when it launched in 1958. Years later, the appliance is still Made in Belgium and has more than 50 percent market share. On top of 60 years of experience in baking waffles, there are eight unique plates that can be used to bake all the traditional waffles available in Belgium: Liège waffles, giant Brussels waffles, traditional waffles, Galette (cof- fee waffles), gaufrette, heart waffles, ice cream cones and stuffed waffles. Now Croquade is bringing the true Belgium experience to North America for the first time in history. You and your customers will be able to "unleash your waffle appetite." Out of those different shapes, the world famous Liège waffle is becoming more and more popular in North America with waffle trucks popping all over the country. The secret of this waffle lies in the pearl sugar that melts and caramelizes during cooking toward "pure awesomeness." Only the Croquade waffle maker can do it, as you need the thickness and the plate design to live the true experience. The stuffed waffle is also becoming popular for chefs, as it can be either savory or sweet and can be filled with almost anything. Many recipes are now on the web with sometimes exotic fla- vors (like French smelly cheese inside). The question here is not about unleashing your waffle appetite, but more about unleashing your creativity. Most of the waffle makers sold in North America are only one plate that usually cannot be removed and cleaned. Croquade is bringing something new on the market and will pioneer new trends in the waffle maker segments. To learn more, visit booth #L13312. TRIPLELITE 180°: THE WORLD'S FIRST WIDESCREEN FLASHLIGHT The TripleLite ® 180 is the only flashlight that illuminates your entire field of vision. Patented technology from inven- tor Ronnie S. Pritchett allows the TripleLite to illuminate everything you need to see safely in the dark. With a tra- ditional flashlight, you see only a small portion of what's in front of you, but with the TripleLite, you can see up to 180 degrees around you – not just what's directly in front of you but also what's around you on your left and right. With three ultra-bright LED bulbs that produce 500 lumens of crisp, bright white light and a comfortable hand grip that makes it ideal for walking the dog, finding your way through your house during a power outage or along a dark trail during a camping trip, the TripleLite is the world's first widescreen flashlight. The TripleLite is also lightweight and water resistant and it'll illuminate a dis- tance of up to 160 feet (50 meters) and 50 feet (15 meters) in width, so it's ideal to take along on a hike or a walk along the beach, and because it's super-bright, it's the perfect addition to a vehicle emergency kit or the go-bag that's stashed away for a household emergency. The Mini TripleLite uses two AA batteries and weighs a mere 4.5 ounces, while the Large TripleLite require three AAA bat- teries and weighs just 11.25 ounces. They are the brainchild of an inventor who has also designed a professional, multi- patented line of golf clubs, including the Round-about putter. The TripleLite is patented in the U.S. and in 27 countries around the world, and Pritchett and his designers are currently working on incor- porating its technology into many other useful and potentially life- saving products. The creation of the TripleLite flashlight is making the traditional flashlight that produces a puny circle of light nearly obsolete, and once your customers have seen it for themselves, they'll be coming back for additional TripleLites for each of their vehicles, their toolboxes and their home emergency kits. The Mini TripleLite has a suggested retail price of $19.95, while the Large TripleLite retails for $24.95. See the TripleLite in booth #N7570. For more information, go to www.triplelite.com FIT & FRESH SEES MORE GROWTH IN FASHION LUNCH BAG CATEGORY An interview with Sasha Corrente, Vice President of Sales, Fit & Fresh. KNSD: You say that Fit & Fresh is a market leader in the fashion lunch bag category. What do you base that on? SC: The third party data that we have seen indicates we're the leader in adult fashion lunch bag retail sales and that we have the highest average selling price of the top five companies. KNSD: To what do you attribute that success? SC: We have shifted the category to be fashion driven. We have well over 500 patterns and 50 silhouettes and more get added to our mix every week. This allows us to customize programs for our retail partners and rotate in fresh, fashion for- ward designs – sometimes up to three times per year. KNSD: What is driving the growth in the category? SC: One reason is demograph- ics. The workforce is getting younger and millennials are more likely to bring their lunch than baby boomers. But the move to fashion is also inspiring women to own as many as three to four different lunch bags at a time and trade them out more frequently. KNSD: What are you most excited about in 2015? SC: We are taking the fashion expert- ise that we developed for lunch bags and we're bringing it to all of our lunch accessory items. We've put together some exciting matching lunch sets and women are going crazy for them! KNSD: What's next for Fit & Fresh? SC: We're making it fashionable for peo- ple to bring a dish to a social event or party. It's a great new category for us. Visit Fit & Fresh at booth #S2170.