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K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 1 1 9 S u n d a y, M a r c h 8 , 2 0 1 5 Ciarán Coyle, Global Vice President and Head of the Group's Global Licensing business, spoke about the strength of the licensing program in North America and around the world. "Electrolux has over 50 brands in the group globally and has an extremely active and successful licensing program around the world," said Coyle. "We focus on working with excellent partners who understand how to translate strong brand equity into desirable consumer products. It's all about delighting the consumer whether the product is part of our core offering or made under license." Electrolux is one of the world's leading appliance makers, producing more than 50 million products per year and selling into 150 countries globally. The brand licensing business works adjacent to the core business offering brand extensions in almost every cate- gory, providing the consumer with an opportunity to enjoy their favorite brands across more product ranges and geographies. "We're featuring two of our newest North American partners at the Housewares Show," added Coyle. "The first is Euro-Ware which has produced a beautiful range of Frigidaire storage con- tainers. A great fit for the brand and a real win with consumers! The second is EnergyWise which has developed a com- Electrolux (Cont'd. from p. 1) prehensive range of Eureka heaters. Another great brand fit from an expert company in the category." Coyle explains why companies choose to license a famous brand rather than use a made-up name for their prod- ucts. "It's simple economics," said Coyle. "Manufacturers with great design and distribution capability can get to the market faster with a famous brand and make more impact with consumers when they deliver the brand promise. Consumers will always desire a strong brand they know and trust and that gives you a competitive advantage." Electrolux has a long-established licensing program, which includes more than 100 partners around the world and the program is growing fast in North America. The brand licensing team brought on several new partners in 2014 and has ambitious plans for 2015. "Although we are very selective in terms of with whom we partner across our brands," confirmed Coyle, "we are always open to new product innovations which fit our brand equity and bring a clear benefit to the consumer." Visit Electrolux's featured partners Euro- Ware at booths #S3916 and #S4016, and EnergyWise at booth #L13152. To learn more about the Electrolux brand portfo- lio and the licensing program, contact Ciarán Coyle at 704.604.0252 or ciaran.coyle@electrolux.com. AK: Stay consistent with your brand identity. TeleBrands remains 100 percent dedicated to our core mission of bringing today's consumer easy solutions to everyday problems. All our products must have affordable price-points, mass audience reach and that "wow" demon- stration. The model hasn't changed in all of these years, even as we successfully pioneered the expansion from DRTV (Direct Response TV) to mass and spe- cialty retailers. Our buyers know that we're here to help them save time and money with easy-to-use products. Our team of professionals is con- stantly searching for the next hit. The country's top retailers count on TeleBrands to stock shelves with items that will resonate with shoppers, resulting in rapid sales and fast new-product turn around. On the personal side, you need to truly love what you do. For me, my pas- sion is meeting with at-home inventors to review their ideas and give them advice. What could be more exciting? KNSD: What products are you most excited about at this year's show? AK: 2015 will be huge. PedEgg Power follows up the blockbuster PedEgg with new technology: the head spins 2,000 times per minute to clear away dry and cracked skin effortlessly. Americans will love the Grab Bag, the first expandable grocery bag that allows shoppers to trans- port large quantities in one easy lift. WinCleaner is a PC guard that repairs, optimizes and protects against corrupt files and programs to speed up computer TeleBrands (Cont'd. from p. 1) performance instantly. The best-selling Pocket Hose line expands with best-in- class, affordable gardening accessories and two new hoses that incorporate unprecedented DURA-RIB tubing. PocketHose DURA-RIB prevents burst- ing under extreme water pressure, and Pocket Hose Top Brass withstands aggressive use and erosion. Each hose's accordion design allows it to shrink back to its original mini-size when water is turned off. KNSD: Tell us about some opportunities for attendees with TeleBrands. AK: We're proud that 2014 brought us tremendous success with Pocket Hose, Hurricane Spin Mop and Cathy Mitchell's best-selling Dump Cakes recipe book. In 2015, we're bringing new extensions of all these top performers, as well as everyone's favorite – the PedEgg – with the introduction of the PedEgg Power. TeleBrands continues to be on the lookout for new products in housewares, home and garden, pet, beauty and other categories. We connect with inventors at trade shows and invite entrepreneurs to contact us. Those with consumer products can apply at bigideas@telebrands.com. We're always open to hearing about new ideas and trends. Find out more about TeleBrands products at booth #L11336. For information on TeleBrands, visit www.telebrands.com, www.facebook.com/TeleBrandsProducts or on Twitter @TeleBrands. Inventors seeking consultations can contact bigideas@telebrands.com. Brush detangles all hair types effortlessly and painlessly, resulting in healthier and smoother hair. People fell in love with Wet Brush after experiencing it in hair salons because of the way it effortlessly glides through tangled hair no matter how knot- ty, thick or thin, all made possible by Wet Brush's trademark IntelliFlex™ bristles that are super gentle, safe and effective. With its roots firmly established in the professional salon and beauty business, Wet Brush is proud to introduce an excit- ing new consumer offering. The Wet Brush works on wet hair, dry hair and even on extensions. It's per- fect for everyone in the family. Wet Brush has become a household name among millions of satisfied customers that have finally found an easier way to detangle and manage their hair. Wet Brush has become the beauty and groom- Wet Brush (Cont'd. from p. 1) ing essential to ensure a quick, easy and fun haircare routine around the world. Wet Brush comes in a variety of col- ors, patterns and sizes. The suggested retail price is $11.99 with a MAP price of $8.99. The brush comes packaged in a blister pack that includes a hole so con- sumers can reach through and feel the IntelliFlex bristles for themselves. With a strong commitment to the Wet Brush brand, the company delivered 330 million impressions over the past year through national print publications, web marketing and social media cam- paigns. Support will continue to grow in 2015 as the Wet Brush brand continues to expand. Visit Wet Brush at booth #L12588. For more information, visit Wet Brush's YouTube channel at www.the wetbrush.com or call Jay Eisenberg, Nation Sales Manager, Consumer: 631.273.2800, x330. fifth year in a row. Sinko Corp. whole- sales Toockies hand crafted products from certified 100 percent organic cotton and Jute in vintage patterns. We are offer- ing an alternative to plastics, and synthet- ic based housewares. Our products are beautifully made, hardworking, practical, durable, time tested, hygienic and afford- able. Sinko Corp. is a Fair Trade Member and a great example of full cycle sustain- ability. What distinguishes our products from others is the craftsmanship used to recreate vintage designs that were made to last. These products truly benefit those who make, sell, gift and use them while reducing landfill, providing our artisans a dignified way to earn a living, and giving customers a dependable product. I believe the growing demand for durable and sustainable products is growing as the disposable society is Toockies (Cont'd. from p. 1) switching gears. Americans are increasingly recycling and buying organic products because they feel compelled to do something about the ever expanding landfills, and the harm- ful chemicals they are exposed to in their homes. These customers are not only vegans or the health conscious among us, but also a variety of people across many demographics who see real value in products that are made to last from materials they know will not hurt them or the ones they love. This year we have partnered with Hope services to improve our QC and warehousing, while adding another layer of benefit to all. We plan on continuing to bring great products at great prices to the market and doubling our sales again in 2015. For more information, visit booth #S150, go to www.toockies.com, call 408.371.3007 or email am.stauss@toockies.com. Accessory Group elegantly redefines digital mobility with sensory comfort. The FreshTech USB Car Charger + Air Freshener combines charging your digital devices with FreshTech's proprietary Scent Ring System that delivers up to 30 days of odor eliminating fragrance. Available as a Single USB or Dual USB model, the Car Charger plugs into a car's 12 volt socket to charge your devices on the go. Whether a phone, tablet, GPS or other digital device, the FreshTech USB Car Charger can ensure your mobile devices are always charged wherever your journey takes you. Now, you can enjoy up to 30 days of freshness with FreshTech's odor eliminating scent ring. Both versions of the FreshTech USB Car Charger include one Scent Ring. Refills are available separately. Single USB MSRP is $9.99, Dual USB MSRP is $12.99. The FreshTech Vent Mount + Air Freshener securely clips into your vehi- cle's air vent and releases odor eliminat- ing Fresh Scents for up to 30 days. The vent mount clip rotates 90 degrees and the phone cradle rotates 360 degrees, FreshTech (Cont'd. from p. 1) which allows you to adjust it horizontal- ly or vertically. The phone cradle's adjustable arms fit devices up to 3½ inch- es wide while the air freshener harnesses vent air power to release your favorite scent. The FreshTech Vent Mount includes one Scent Ring. Refills are available separately. MSRP is $9.99. Refilling the FreshTech Scent Ring in the USB Charger or Vent Mount is incredibly easy. Just pop the top, toss the used Scent Ring, insert the new, replace the top and voìla!, you're ready to hit the road. The Scent Ring Collection of refills from FreshTech includes six of the most popular fragrances to choose from. Collection fragrances are: New Car Smell, Vanilla Bean, Fresh Mist, Apple Crisp, Black Magic and Tropical Explosion. Refills are available as a two- pack with a MSRP of $3.99. With FreshTech™ – Bad smells in your car are a thing of the past! Visit FreshTech at booth #L13058, Wired + Well. For more information, go to www.freshtechusa.com or www.premier accessorygroup.com, call 866.446.4327 or email sales@premierxsre.com.