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NATURALLY HEALTHY www.gourmetnews.com n MARCH 2015 n GOURMET NEWS N H 4 6 H The Herbal Tea that Tastes Like Coffee France's renowned roasted chicory root has long been famed for giving French coffee a smoother, richer flavor. Now, Teeccino Caffé is bringing tea drinkers all the enjoyment and satisfaction of a full-bodied roasted brew made with organic chicory root but without the caffeine and acidity of coffee. Teeccino Chicory Herbal Teas are the only herbal teas that taste like coffee. Created by Caroline MacDougall, tea de- signer for a number of top tea companies in- cluding The Republic of Tea, Yogi Tea and Organic India, Teeccino Herbal Teas blend organic chicory with several internationally renowned ingredients. Italy's favorite caf- feine-free roasted beverage, Orzo, better known as barley, and Spanish carob, famed for its chocolaty flavor, produce a depth of robust flavor in Teeccino that complements chicory root. When asked what motivated her to create Teeccino, MacDougall, whose career began with Celestial Seasonings in the '70s, re- sponded, "I'm caffeine sensitive, but I've al- ways loved a roasted beverage that I find more satisfying and filling than tea. Teeccino just hits the spot when you're in the mood for a brew that has more body and deep, rich flavor." One of the secrets that makes Teeccino Chicory Herbal Teas taste so much like cof- fee is the larger tea bags that the company calls "Tee-bags"™. Typically a tea bag holds a maximum of two grams of tea, but a cup of coffee is made using six to 10 grams, which produces much more body. Teeccino's 6g Tee-bags have over three times more ingredients than normal tea bags, yet still steep perfectly in a cup. Wrapped in individual envelopes to protect freshness, it makes it easy to enjoy a cup of Teeccino anywhere. Having created over 90 herbal teas during her career, MacDougall thinks Teeccino is the most unique of them all. As she relates, "I was inspired to create Teec- cino from my own desire for a coffee-like beverage, but beyond its flavor satisfac- tion, I'm most proud of all the health ben- efits Teeccino brings people. You can enjoy a cup any time of the day because it is naturally caffeine free and acid free so it won't interfere with sleep. Drinking Teeccino can double how much inulin you consume daily. Of any food, chicory has the highest amount of inulin, which is a soluble fiber that enhances digestion and supports beneficial gut flora. Also, Teeccino's heart-healthy potassium and pinitol produce a natural energy boost from nutrients. We hear all the time from people who think there must be caffeine in Teeccino be- cause they got such a great energy lift after drinking it." Teeccino Tee-bags are experiencing rapid growth as tea drinkers delight in the new beverage experience they deliver. The Tee- bags retail for $4.99 for a 10 count box and come in nut, regular and chocolate flavors. Two certified gluten-free flavors, made with dandelion root, retail for $5.99 for a 10-count box. The company recommends stocking Teeccino Tee-bags in the tea set where tea drinkers can easily find them. For more information, visit teeccino.com or stop by booth #3778. Brandstorm Inc Unveils New Brand at Show This Natural Products Expo West 2015, BrandStorm Inc. unveils a new umbrella brand for its lines of superfoods, gourmet salts and on-the-go snacks. Inspired by CEO Thierry Olliver's decade of world travels, Natierra ® not only harmonizes Himalania and Nature's All Foods product lines, it fuses the spirit of adventure and the celebration of health and community to bring conscious consumers "Superfoods with Soul." Natierra seeks out the finest ingredients pro- duced in accordance with organic and non- GMO standards and is committed to forging responsible business decisions that foster so- cial progress and sustainable harvesting. Reinvigorated by this mission, two prod- ucts will be added to the Natierra product line. The first is a Fair-Trade pink salt. Inkasalt™ is 100 percent natural, unrefined with an ancient history. Ollivier and his team witnessed first-hand the long-standing tradi- tion of the salt workers hand-harvesting this precious salt. With a Fair for Life Certification, Natierra works to actively help the native salt workers and their families acquire better living conditions, including access to healthcare. The second product to join the Natierra family will be Chocolate Covered Chia seeds. Himalania ® Organic Chocolate Cov- ered Chia Seeds are certified USDA Organic, and makes for a perfect topping for yogurt, oatmeal or as a treat by themselves. The pre- mium chocolate adds a burst of taste and en- ergy to this nourishing super seed. "Traveling down this remarkable path, we continue to develop and break new ground with every mile- stone achieved and every life empowered," said Ollivier. Natierra invites you to join it as it embarks on this exciting adventure at booth #2792, where you will be able to sample its exten- sive line of delicious and ethically sourced snacks as well as party in its photo booth to celebrate the occasion. To learn more about Natierra, please visit www.natierra.com or follow on Facebook and Twitter: www.facebook.com/natierra; @Natierra. Stop by booth #2792 to learn more. Breaking Bread with Steve Schirripa and Michael Imperioli Steve Schirripa is teaming up with his Sopra- nos co-star Michael Imperioli to meet their fans at The Natural Products Expo West in Anaheim, where Steve will be exhibiting his Uncle Steve's Italian Specialties line of or- ganic pasta sauces. Schirripa and Imperioli, known by Sopranos fans as Bobby Bac- calieri and Christopher Moltisanti, will be signing autographs and sharing sauce with their fans at The Hilton Level 2 - Hot Prod- ucts Pavilion, Booth H201 on March 5 and 6 from 1 p.m. to 4 p.m. There will also be raffle prizes given out continuously through- out both days. "Michael Imperioli is like a brother to me, so it'll be great to have him in Anaheim. We're looking forward to breaking bread with our fans and introducing them to Uncle Steve's sauces," Schirripa noted. Uncle Steve's Italian Specialties was cre- ated by Steve Schirripa earlier this year. Each jar of Uncle Steve's sauce is produced in the USA from small batches of fresh im- ported organic Italian plum tomatoes, veg- etables and spices, "Our products are USDA-certified organic, gluten free, dairy free, vegan, and contain no added sugar. With no GMOs, no pesticides, and nothing artificial, you can be confident you are feeding your family not only great-tasting products, but nourishing them as well." said Schirripa. "My mother cooked her sauce for six hours and unlike the others, we are doing the same." Uncle Steve's is available in three flavors: Marinara, Tomato Basil and Arrabiata. It is available at Whole Foods Market, Central Market, ShopRite, Stop 'n Shop and many other grocery and health food stores across the USA. For more information on where to buy or to purchase by mail, go to www .unclestevesny.com. Eureka! Baking Company Drives Organic Bread Growth Eureka! Baking Company ® entered the or- ganic bread segment in 2012 and is now the No. 1 growth driver in the organic sliced bread category (IRI MULO, Sliced Organic Bread Dollar Sales, 12 weeks ending 12/28/14). Rich, chewy, flavorful bread that is also Certified Vegan and USDA Organic can be a thrilling discovery for bread admirers. This fall, the Eureka! Baking Company in- troduced its bread to East Coast fans look- ing to discover "organic bread worth its weight in gold." Eureka! Organic Bread can now be found on both U.S. coasts and in 35 states, with plans to continue expan- sion throughout 2015. While those on the East Coast uncovered the bold flavors of Eureka! Grainiac ® , Seeds the Day ® and Saaa-Wheat ® , fans on the West Coast were pre- sented with three new, tasty varieties in 18-ounce pack- ages, including: Top Seed ® , Sweet Baby Grains ® and SMOOOTH Wheat ® . In addition to discovering knock-your- socks-off bread, Eureka! Baking Company is proud of its new, innovative bread pack- aging that is up to 39 percent bio based made from Braskem's Green Polyethylene, a renew- able raw material verified using ASTM D6866. Eureka! Organic Bread bags are the first pack- aged bread in North America to use this renewable and sustain- able technology. If you're looking to discover more about Eureka! Organic Breads, visit www.eureka bakingcompany.com or stop by booth #1592.

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