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Naturally Healthy at Expo West 2015

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NATURALLY HEALTHY www.gourmetnews.com n MARCH 2015 n GOURMET NEWS N H 4 6 L Trace-to-Source for Richer Taste and Extra Virgin Flavor As a new brand on the American market, Bellucci Italian Extra Virgin Olive Oil pres- ents an opportunity for home chefs to begin using EVOO as a healthy finish and season- ing for dishes. Bellucci arrives fresh to gro- cery shelves, with flavor and health-giving antioxidant properties at their peak. Each bottle's harvest date is indicated prominently on the front label. New technology developed by Bellucci – accessible to U.S. consumers through Rootie, the app – keeps track of every drop in every bottle produced by the company. Rootie allows consumers to trace the con- tents of every Bellucci bottle back to the source of origin. Detailed information about location and harvest provides the opportunity to taste the range of flavors that are corre- lated with place and climate. With source in- formation readily available and known, the distinctive flavors of Italian EVOO are evi- dent upon tasting. Information about origin also revolution- izes the olive oil industry by pinpointing the contribution of mills where locally grown olives were pressed within hours of har- vest. Consumers enjoy the confidence that comes from ease of information access, truthfulness in labeling and in knowing the precise loca- tion where a food product originates. Bellucci growers are the proud, majority owners of the Bellucci brand. In the 1950s and 1960s they joined together in coopera- tives before launching the brand last year. The Italian countryside has benefited dra- matically from the efforts of Bellucci grow- ers. The land they cultivate is considered among the most pristine and well-preserved agricultural regions in the world. The recognition of individual family groves through the trace- ability program also ensures the distribution of income along the entire value chain. Bellucci en- ables small-scale growers in earning a livelihood while con- tributing to the health of the planet. More information about Bellucci's tradi- tional cultivation practices and EVOO produc- tion is available at www.belluccipremium.com, along with facts about Italian EVOO history and a guide to tasting EVOO. For more information, visit www.bellucci premium.com or stop by booth #5023. Wicked Jack's Tavern True Jamaican Rum Cakes Introduces Gluten-Free Your classic Butter Rum cake just got better for all to enjoy! Wicked Jack's Tavern intro- duces its Gluten-Free Butter Rum Cake. Rum lovers and cake lovers alike will fall for the exquisite, rich, full taste of Wicked Jack's Tavern True Jamaican Rum Cakes, and now Jack can add gluten-free food lovers to the company's mix of devotees. A classic, delicious rum cake recipe does not happen overnight, and in Wicked Jack's small Geor- gia kitchen, the company's circle of rum starters drew on generations of Jamaican tra- dition; they toiled, mixed and shaped their way to a line of traditional, wheat-rich rum cakes so flavorful and powerful that it has quickly gained a reputation as the best-tast- ing rum cake available anywhere. Equipped with winning recipes for its five delectable rum cake flavors, Wicked Jack's team then skill- fully merged the cakes' palate- pleasing features with a blend of gluten-free flours to produce a new flavor kick while main- taining the company's trade- mark thick rum-soaked texture and flavor celebration. The result – a cake with a moist, buttery texture and rum-soaked glaze that makes for delicious detail, and makes all other rum cakes walk the plank. Wicked Jack's traditional yet adventurous Gluten-Free Butter Rum cake is available in a 4-ounce size. Wicked Jack's classic rum cakes are baked in five distinct and unfor- gettable flavors, including Red Vel- vet Rum, Chocolate Rum, Caramel Rum, Rum Raisin and traditional Butter Rum – all made with Ja- maican Rum. The company also offers a line of hand- roasted coffees in ground, whole bean and new single-cup servings. For more information, visit www.wicked jackstavern.com. Greenview Kitchen Now Non-GMO Project Verified and Certified Gluten-Free Although Giovanni Food Company manufac- tures most of its products for private-label cus- tomers around the world, the company is proud to introduce its own premium brand of sauces, Greenview Kitchen. All Greenview Kitchen or- ganic sauces are kosher, gluten-free and Non- GMO Project Verified; and 100 percent of the electricity used to manufacture these products is offset with certified renewable energy, allow- ing the products to be part of the Green E Mar- ketplace and bear the Green E Logo. The Greenview Kitchen line currently con- tains three organic pasta sauces – Marinara, Roasted Garlic and Spicy Tomato – each with a unique, sweet and flavorful taste appeal that is sure to please any crowd, and all affordable for the everyday consumer. In addition, there is an organic pizza sauce and an organic br- uschetta, two more staples for any kitchen where gourmet masterpieces are created but where convenience is key! The products are versatile and the bruschetta can be used to make an amazing appetizer by simply placing the top- ping on toasted slices of Italian bread and fin- ishing off with some freshly-grated cheese. The end result is an appetizer that is truly gourmet while taking only a few minutes to prepare. For more information, visit www.giovanni foods.com. Luvo Lets You Get Fresh in the Freezer Aisle There's no denying it – we have a relation- ship with food. Often a love affair, it can turn into a love/hate kind of thing when it comes to quick and convenient meal solutions – but Luvo is banishing hate and bringing love to the freezer aisle. Start a healthy relationship (with food). We've all heard jokes about single people eating takeout straight out of the container over the sink in between sobs, but eating alone doesn't have to be depressing. Enjoy- ing a wholesome meal after a long day is one of the nicest things you can do for yourself, and you shouldn't have to sacrifice your health to do it. Luvo makes it easy to make good choices by creating wholesome, nutritious meals that taste amazing. It is reinventing frozen food – no more sacrificing feeling good about what you eat in the name of convenience. Starts cold. Gets steamy fast. If it doesn't make your mouth water and your heart happy, you won't want to eat it. Luvo crafted its recipes with a food lover's dedication to freshness, variety and flavor. The company promises chef-inspired, nutritionist-approved meals that deliver on great taste with fantastic combinations of real herbs and spice instead of relying on extra sugar and salt. Because the products put on-trend ingredients like quinoa and kale into an old-school burrito, your taste buds will be taken on a culinary adventure that you can feel good about. It should make you feel good all over. Where your food comes from makes a big difference – not just to your body, but to the world as well. Luvo is mak- ing every effort to support farmers and suppliers with people-, animal- and planet- friendly practices. The com- pany uses antibiotic-free meat and poultry, and non- GMO ingredients whenever possible. Of course it's a work in progress, but Luvo is constantly working to bring you the highest quality, most delicious, nutrient-dense food at the best price. To follow Luvo's frozen fresh nutrition facts throughout Expo West, follow the hash- tag #getfresh on Twitter and Instagram. Stop by to learn more at booth #5685. PINES: Superheroes of Nutrition PINES International is introducing the "Green Duo—Superheroes of Nutrition." Here's their story: It all started with the father of wheatgrass, Dr. Charles Schnabel, who had spent his life- time studying wheatgrass and alfalfa. He dis- covered that chlorophyll and nutrition in vegetables like wheatgrass and alfalfa pro- vided "Green Energy ® ," which provides a boost in stamina. Unfortunately, he also learned how "modern" farming was increas- ing toxic chemicals in our food and how petrochemicals were being used in packag- ing these contaminated foods, ultimately pol- luting our environment, damaging our wildlife and poisoning our resources. Then he learned that "unnatural scientists" were developing GMOs. Enter "The Green Duo—Superheroes of Nutrition." Alfalfa Allie and Wheatgrass Willie had come to save the day by merging their superpowers to create a special "Green Energy" that protects people and the planet. Schnabel is no longer with us, but The Green Duo are partner- ing with children and adults of all ages to eliminate GMOs and clean up and nurture the planet just as the Green Energy of wheatgrass and alfalfa cleans up and nurtures our bodies. These two dark green leafy superheroes are on a mis- sion to detoxify, alkalize and energize us. The Green Duo are also combining their su- perpowers to help create a new generation of healthy young people who are deter- mined to return to wholesome, nutritious foods packaged in Earth-friendly containers. The Superheroes of Nutrition are super fans of all PINES prod- ucts, which are gluten free, cer- tified organic, Non-GMO Project Verified and raw. (Al- falfa Allie is especially super proud that PINES Alfalfa is the only Non-GMO Project-verified alfalfa in the U.S.) Keep it Simple. Keep it Clean. Keep it Green!™ Visit the Green Duo at booth #1752.

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