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NATURALLY HEALTHY www.gourmetnews.com n MARCH 2015 n GOURMET NEWS N H 3 6 Aquasana Reaches New Levels of Clean Water By Michelle Hirschfield, Director of Media Relations With water quality a growing concern for many Americans, a new certification from the National Sanitation Foundation (NSF) means Aquasana filters are leading a grow- ing industry focused on healthy water. The first American National Standard recently validated Aquasana filters as effective at re- moving pharmaceuticals and over-the- counter medications. This NSF certification is in addition to the 60 harmful contaminants Aquasana filters are certified to remove from water, including: lead, chlorine, chloramines, herbicides, pesticides, industrial solvents, lead and mercury. "Our water continues to be subjected to in- creasing amounts of pollutants; everything from larger quantities of medicines, not com- pletely processed by a patient's body, to pes- ticides running off into our streams, lakes and rivers," explained Todd Bartee, Chief Executive Officer for Aquasana. Bartee went on to say, "Pharmaceuticals are prescribed to millions of people every day, but the human body can- not process the entire pre- scribed dose, so the rest of the dose is eliminated through urine. Most of us would prefer not to think about it, but the fact remains, pharmaceuticals are in your drinking water if you are not using an Aquasana system." Many studies in the last 10 years have de- tected pharmaceutical compounds in treated wastewater effluent, rivers, lakes and ground water. A recent government study shows more than 80 percent of waterways tested in the United States show traces of common medications such as acetaminophen, hor- mones, blood pressure medicine, codeine and antibiotics. According to an NSF Interna- tional survey, 63 percent of Americans are concerned about pharmaceuticals and other con- taminants in their drinking water. The new standard sets require- ments for water treatment and fil- tration devices that reduce up to 15 individual contaminants that have been identified in published studies as occurring in drinking water. This certification applies to Aquasana's under-counter drinking water systems. For more information, visit www.aquasana.com, email retail@aquasana.com or stop by booth #5743 in Hall E at NPEW. Fall River Wild Rice Shows How Easy and Versatile Wild Rice Can Be An interview with Walt Oilar, General Man- ager, Fall River Wild Rice. GN: Tell our readers about your company. What's your main line of business? WO: Fall River Wild Rice is a grower- owned cooperative located in the rural mountains of Northeastern California. It is an area well suited for growing wild rice. We supply wild rice to the retail and foodservice markets. GN: What is it that separates you from the competition and makes your company unique? WO: We are a small company from "small town America." With that comes a great de- sire to be customer service oriented, which we fulfill wholeheartedly. When you call our company you're not calling a "call center." Nine times out of 10 you'll be talking to me and I'll personally handle any situation. I love talking to all callers! GN: What about products? WO: Though we're small we're also in- novative. In my mind our greatest achievement and contribution to the in- dustry to date is starting the "fully cooked" rice products. Wild rice requires a long cook time – around an hour. The solution was Fully Cooked Wild Rice in a retort, flexible package. This not only earned us awards, but more importantly gives us the greater satisfaction of helping consumers have one of the world's healthiest grains "at their finger- tips." Because it's more accessible and easier to prepare, more people are able to live a healthier lifestyle by utilizing wild rice in this fully cooked format. GN: What particular product will you be showcasing at the Natural Products Expo? WO: We'll be displaying all of our products. What we're especially excited to show is how easy and versatile wild rice can be. We'll be sampling a variety of products and uses for wild rice. GN: What do you hope to get out of the show in Ana- heim? WO: We love attending this show – it's such a great atmosphere! We hope we can reach more people with our products. Wild rice is a grain with tremendous health bene- fits. We hope we can help more people discover this wholesome, healthy grain and take advantage of our unique prod- ucts. If we've done that, then we've been successful! For more information, visit www.fallriver wildrice.com, call 800.626.4366, email wildrice@shasta.com or stop by booth #5142. Probiotics Made Simple: Florax DS Liquid Probiotic Life's so crazy these days, anything that makes it simpler to take better care of our- selves is a good thing, right? Here's some good news: It's easier than ever to get all the benefits of probiotics, from improving the health of your digestive tract to bolstering your immune system, and more. Just think "shake it and take it" with Florax DS. Florax DS, a nutritional yeast-based pro- biotic, delivers 500 million live and active (not dormant or freeze-dried) probiotic yeast cells in a unique liquid suspension that re- quires no refrigeration – so you can store it just about anywhere and take it just about anywhere. Since probiotic yeast cells naturally thrive and survive in acidic conditions like the stomach, they don't have to be freeze-dried or encapsulated to deliver probiotic cells to the small intestine. Unlike pills, they arrive fully active, ready to go to work. That means instant relief! Better still, Florax DS is effective, and can be taken just once a week for digestive and immune support. No daily dosing. Fewer forgotten doses. No sticky yogurt containers and plastic spoons in the back seat. No sugar or calories. Just a good-tasting shot of all-natural probiotic goodness once a week that's safe for children as young as one year old. There's another real advantage with Florax DS. Many probiotic bacteria become ineffective during antibiotic treatments. However, continued use of Florax DS Probi- otic during antibiotic treatments is recommended to maintain the nat- ural balance of intestinal flora because Saccharomyces Cerevisiae Cepa Fr 1972 (Brewer's Yeast) is not harmed by antibi- otic treatments. That same advantage means Florax DS is not only a terrific all-natural probiotic, it's terrifically effective for all-natural re- lief of occasional diarrhea or diges- tive distress related to antibiotics. Florax DS provides safe, effective diarrhea relief for the whole family in as little as four hours without harsh chemicals. One probiotic, just once a week. Support for digestive balance and the immune system. All-natural diarrhea relief when you need it. Perfect for the whole family and perfect for travel. Florax DS. How's that for simple? For more information about Florax DS All- Natural Probiotic, or to order with a 100 percent money-back guarantee and free ship- ping, visit www.florax-ds.com or call 888.598.8276. Dr. Kracker: European Designed for Health-Minded Americans Dr. Kracker in Dallas, Texas, founded by a group of European and American bakers with a love of true Artisan Crispbreads, con- tinues to expand its focus by creating unique healthy snacks and crackers. Dr. Kracker is proud to introduce Robustica Flats, its deli flatbread crackers that are the fusion of great taste and good for you. These 100 percent natural crackers are Non-GMO Verified and will offer a great tasting healthy alternative that your deli consumers will keep coming back for. It uses only real cheese, 100 percent whole wheat and an abundance of seeds to craft an artisan flatbread that is loaded with plant based protein, fiber and heart healthy whole grains that are not only good for you but great tasting. Robustica Flats also boast strong attributes like 3-4g of protein, 4g of fiber and 17-20g of whole grains. Dr. Kracker's Organic Crispbread line offers a family of Non-GMO Verified crispbreads based on seeds and grains. This line offers everyone's favorites like Klassic 3 Seed, Pumpkin Seed Cheddar, Seedlander and Seeded Spelt. All of these products boost good levels of protein, fiber and three even have 0g of sugar and all are "Whole Grain Strong" ® . Dr. Kracker's Snacker and Culinary Crisps lines were specifically designed to offer consumers snacks that are different from traditional snacks or crackers. Its Culi- nary Crisps are the "100 Per- cent Natural" health-minded, savory snacks! The Asiago Cheese shouts aged cheese flavor with real Asiago cheese shredded and baked on top. The cheese is complemented with a hint of tomato, basil and rosemary to make this an enjoyable ex- perience you are soon to fall in love with. Its Asiago Cheese snacks also have 4g of pro- tein, 2g of fiber, 0g of sugar and 17g of whole grains in every serving. Who doesn't like apple pie? Dr. Kracker's Apple Oat Crunch will remind you of this All-American favorite. It uses real apple pieces blended with oats and flaxseeds to give you that tasty caramelized sensa- tion with every bite. This snack delivers 2g of protein, 2g of fiber and 21g of whole grains with every serving. The newest Crisp, Garlic Parmesan, takes this classic combo to new heights of taste- bud excitement. Each serving has 5g of pro- tein, 3g of fiber, 0g of sugar and 12g of whole grains. Dr. Kracker's Culinary Crisps is brightly packaged in consumer friendly re- sealable pouches. For more information, visit www.drkracker.com, call 972.633.1100 or stop by booth #2325.

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