Oser Communications Group

NATURALLY HEALTHY www.gourmetnews.com n MARCH 2015 n GOURMET NEWS N H 1 0 2 values the trust its consumers and customers put in its brands every day. PANOS brands is excited to share some of its new product offerings: Andrew & Everett ® offers a complete line of the cleanest and tastiest cheeses on the market. An authentic Farm to Table brand, A&E cheeses are made from the freshest rBGH-BST hormone free milk that it also free from gluten, antibiotics, preser- vatives, animal by-products, binders or fillers. In addition to its cheese, Andrew & Everett's rapidly expanding salted and un- salted butter products have been driven by its improved formulation, including its slow churned production process and use of sea salt providing a creamier, lighter and tastier product. MI-DEL ® is proud and excited to an- nounce the expansion of its irresistible holi- day offerings to include Chocolate Covered Grahams. These whole wheat grahams are covered in decadent dark chocolate drizzled with milk chocolate strings or covered in rich, velvety milk chocolate drizzled with dark chocolate strings. These gourmet cook- ies are packed in upscale foil printed bags, showcasing shimmering snowflakes. Beau- tiful product photography and a unique pack- aging process reveals every detail of the graham. No doubt, the perfect finish to a meal, and they also make a fantastic gift. KA-ME ® delivers superior quality prod- ucts to consumers looking for convenient, easy-to-prepare Asian meals or to enjoy fla- vorful authentic snacks. KA-ME, the leader in Asian rice crackers, has added two delec- table flavors to its line-up: Korean Barbecue and Spicy Sweet Chili. In addition, KA-ME is pleased to announce the addition of a cer- tified Organic Coconut Milk to its portfolio! A premium quality product, KA-ME's Or- ganic Coconut Milk is produced naturally with no artificial preservatives or chemical additives and no GMOs. It has a delicate fla- vor and a smooth and creamy texture. A tra- ditional ingredient commonly used in Thai and other Southeast Asian recipes, it is per- fect in soups, sauces, desserts and beverages and is the ideal non-dairy substitute for milk and cream. The AMORE ® brand of authentic Italian products has been carefully assembled from years of searching Italy for the best ingredi- ents, and by having hundreds of conversa- tions with chefs and Italian food lovers. AMORE Cooking Pastes are created from the freshest ingredients and crafted from old- world recipes, allowing the flavor, intensity, aroma and the at home chef's creativity to come through in every bite. AMORE is ex- cited to launch its new Herb Paste, a flavor- ful blend of Italian parsley, basil and oregano. It's convenient, easy-to-use and provides the perfect blend of fresh herbs to enhance your favorite recipes. Best of all, it's Non-GMO Project Verified! For more information, call 201.843.8900 or visit booth #2456. PANOS (Cont'd. from p. 1) and what makes your products so unique. SO: Clear Products Inc. is a premiere formu- lator of innovative natural health products. What is unique about our product line is we have safely formulated condition specific homeo- pathic remedies and supportive herbal ingre- dients in an easy to use encapsulated form. We define our formulation process as Clearopathy ® . GN: You have a unique story about the founding of your company. Tell us about it. SO: I met my business partner, Skipp Neville, during my internship nearly 18 years ago. I helped Skipp with some health issues, one of which was ongoing sinus con- gestion and ear problems. Skipp is a water guy and loves to surf, swim and scuba dive. I created a formula so helpful in relieving sinus congestion and swimmer's ear he ba- sically came to me and told me we were going into business and this was going to be our first product. We released Clear Sinus & Ear ® in 1998 to the scuba diving industry. It did very well. Within weeks we were re- ceiving emails discussing the great results of using this product for congestion. However, there was a side benefit, which was helping to reduce tinnitus noise. Tinnitus is defined as ringing, roaring, hissing or whistling that is only audible in one's head. Tinnitus affects over 50 million people in the U.S. alone. For me, tinnitus has always been a health issue which was very difficult to treat. We began testing the product on friends and family and found it was indeed very effective in reduc- ing the noise associated with tinnitus. I ad- justed the formula a bit and we created our top selling product, Clear Tinnitus ® . GN: To what do you attribute the success of your products? SO: I contribute our success to the fact I am formally trained and licensed as an herbalist and acupuncturist, achieved a Masters in Traditional Oriental Medicine, have a Ph.D. in Alternative Medicine and years of practi- cal experience, which have prepared me to create very safe, balanced and effective for- mulas. The composition of an effective con- dition specific formula involves more than putting together ingredients to obtain a de- sired effect. Constructing a product is a care- ful and often painstaking process. Many issues need to be considered including the chief complaint and secondary issues. I must create a balance of homeopathy and support- ive herbal ingredients to effectively help re- duce the symptoms. Targeting the root cause and not masking the symptoms will result in reducing the severity and frequency of the illness. The goal of an effective formula is to balance and harmonize the entire body and bring it back to homeostasis. GN: Describe your company's current mar- keting strategy. SO: Our marketing strategy is to offer con- dition specific formulas and product names that are valuable to both the retailer and con- sumer. The product names provide immedi- ate recognition of use and purpose. The products are safe, affordable and assist with a wide range of everyday common health is- sues. Our product names include Clear Tin- nitus ® , Clear Sinus & Ear ® , Clear Cold Sores, Shingles & UTI's™ and Clear Mi- graine ® . All of our products are gluten-, lac- tose- and sugar-free. Several of our products include vegi-caps. GN: Tell our readers about your trade show objectives, plans, new products, promotions, etc. SO: The goal of being at the show is to ex- pand our presence in the health products in- dustry. We are here to share our unique approach and perspective to help achieve good health and enhance quality of life. We are offering a show discount special of 25 percent off orders either direct or from our distributor partners. We also offer sales sup- port and staff training. GN: What is the nature of your distribution? SO: Our products are available nationally through our distribution partners; KeHe, Na- ture's Best, Palko, Threshold, Select/UNFI East, UNFI West,and Super Natural or you can call us direct at 888.257.2532. GN: How can our readers find out more about your company? SO: They can visit our website at www.clearproductsinc.com to find a tremen- dous amount of consumer information about Clear Products and the use of our formulas. We believe in sharing our knowledge about each of the formulas with our customers in- cluding applications, ingredients, use, helpful hints and proper nutrition recommendations. I also do radio shows and lectures, locally and nationally, not only to speak about Clear Products but to discuss health issues and a natural approach to healing. For more information, visit www.clear productsinc.com or call 888.257.2532. Clear Products (Cont'd. from p. 1) packs, delivering the absolutely freshest, or- ganic, Non-GMO, and gluten-free almond butters in every pouch. Parents with children and athletes will find these squeeze packs indispensable as they tuck them into lunch boxes, backpacks and pockets. When squeezed onto bread, crack- ers or perhaps an apple, or eaten alone straight from the pack, its premium almond butters delivered in this new way will cap- ture consumers and leave them wanting more. It is offering two certified organic nut butters made with just almonds. No magic wand or long list of artificial additives re- quired! It just taps into nature's genius and packages it the right way for today's mar- ket. Just a hint of light roasting brings out the almonds' distinctive personalities, making both varieties irresistible. They are naturally vegan and Kosher, too. It has added nothing to detract from the natural allure of almonds. Processed into its healthful nut butter, fresh almond goodness is now just a conven- ient squeeze pack away. This product was developed in response to genuine, identified marketing needs. It ships the squeeze packs to you in 10-unit boxes, with individual packs or the entire boxes as separate scan items. A case of the almond butters contains six cartons and weighs just six pounds. This point-of-impulse marketing tool will attract consumers who have little time to dispense its nut butters from jars first thing in the morning while rushing off to work. Yet, they will be able to enjoy the scrumptious and fill- ing nut butters, giving them balanced pro- tein, fat and carbohydrate energy sources to sustain them through hours of physical or mental labor. In fact, anyone pressed for time and on- the- go will be attracted to these neat and affordable packs. For more information, stop by booth #2320. Visit online at www.onceagainnut butter.com, email info@onceagainnut butter.com or call 585.468.2535. Once Again Nut Butter (Cont'd. from p. 1) yeah, those giant redwoods. Humboldt County, California's center of rural sophis- tication, has a lot going for it. Artisan? Nat- ural? Organic? They're not just buzzwords. For Humboldt Made members, they're the values that make the place we love so spe- cial. The people who end up living in our little corner of the world usually have a few qual- ities in common. They thrive on the rain, the fog and the chilly bite of the North Pacific Ocean. (Our surfers hit the beach in all sea- sons.) They have a passion for the quirky, the unique and the homemade. (Ask about our annual Kinetic Grand Championship, when people-powered sculptures race across sand and water.) And if they can't find a job they love in the place they want to call home, they make their own. That's how we ended up with the world's best goat cheese, an embar- rassment of riches in hot sauce choices, and more artists per capita than anyplace else in California. The beauty of building a business on the Redwood Coast is that we have a well-estab- lished test market of discerning consumers. Humboldt County has always been ahead of the curve on sustainable practices, farm-to- table cuisine and DIY couture. (We're home of the nation's first organic brewery!) The community members who throng our farmer's markets and locally owned small businesses are quick to distinguish what's genuine and well-made. Entrepreneurs who hope to succeed here must connect with con- sumers who are well-informed, educated and interested in investing in products that will reflect the values of the community we hold so dear. That is why we are proud to put the Humboldt Made name on such a diverse array of products, and to share those prod- ucts with the rest of the world. Many of the businesses represented by Humboldt Made started in home kitchens, back porches and garages. Now they can be found in retailers nation and even worldwide. So whether you're trying organic tattoo butter from Ohana Organics, sampling vegan gelato from Vixen Kitchen or spreading delicious Blueberry Habanero Jam from Diane's Sweet Heat on your morning bagel, rest as- sured that it comes from a place of extraor- dinary beauty, extraordinary values and extraordinary people. Maybe you should come visit us sometime—rush hour only takes about 18 minutes here! If not, no wor- ries. We've made enough Humboldt to share. For more information, visit www.humboldt coffee.com or stop by booth #6600. Humboldt Made (Cont'd. from p. 1)

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