Issue link: http://osercommunicationsgroup.uberflip.com/i/439877
C o n s u m e r E l e c t ro n i c s D a i l y N e ws E ve n i n g E xt ra W e d n e s d a y, J a n u a r y 7 , 2 0 1 5 1 0 THE MOVA CUBE COMBINES REVOLUTIONARY TECHNOLOGY AND HOME DECOR MOVA International was founded in 2003, with a dream to take advanced, environmentally friendly technologies and recreate the magic and peaceful motion of Earth. It strives to provide objects that can remind everyone of the gentle and calming nature of our planet. The company's first product, The MOVA Globe, was dreamed up and devel- oped in a basement in the small communi- ty of Cardiff-by-the-Sea by Bill French, a physicist/inventor with a lifelong interest in solar energy, magnetism and magic. After years of intensive research, product development and various break- through patents, in 2006 the MOVA Globe was born – the world's first and only prod- uct that turns on its own by indoor light with the solar cells hidden from view. No batteries or power cord needed! This year, MOVA International is excited to launch its newest product, The MOVA Cube. The newest addition to its line uses its proven patented technology and adds a new dimension of wonder. The MOVA Cube is a clear acrylic cube with a globe magically floating inside and turn- ing on its own. The cube is filled with a mixture of fluids chosen to levitate the globe in the center. The globe rotates peacefully using only the energy from light and the force of the earth's magnetic field. An intricately designed, highly efficient drive mecha- nism within the globe powers the mesmerizing rotation. When light passes through the graphic, very advanced solar cells energize the drive and the drive's magnetic ele- ment reacts with the Earth's magnetic field to provide rotational torque like a compass. All of these ele- ments work together to create a beautiful, magical object that moves effortlessly and infinitely with a mind of its own. The MOVA Cube is intended as kinetic décor for homes and offices. It stands out from any other kinetic or solar powered décor product on the market due to its eco-conscious design, sustainable technology and high-quality compo- nents. Today's electronic products tend to have a short life span, thus contributing to an excessive burden of recycling and waste management. TurtleTech Design Inc., however, is trying to change that. The MOVA Cube truly rep- resents the Future of Motion, where power cords and batteries are no longer needed. A future where power mechanisms are hidden from view, adding magic, mystique and inspiration to experiencing an object. With endless possibilities for the images and designs that can be put on the globes, the MOVA Cube can be cus- tomized for any customer and will contin- ue to evolve to meet demand for special- ty designs and collaborations with well- known artists. The MOVA Cube is more than just a product – it represents a major breakthrough in motion technology. For more information, visit booth #32014, go to www.movalife.com, call 888-552- 6682 or email sales@turtletechdesign.com. manage the vast majority without direct sales forces to drive advertising sales. For publishers and application developers, mobile private marketplaces and automating guaranteed campaigns will transform the way that mobile ads are bought and sold. Large-scale app developers have adopted private market- places and automated guaranteed solu- tions because they are seeing the value these platforms offer. The broader adoption of this tech- nology by the app industry means buy- ers can more easily access the myriad sources of premium niche inventory available from mobile applications globally. This shift will create billions of new opportunities to engage con- sumers on mobile in the months ahead, providing greater revenue for app developers while also providing deep- er access to hyper-targeted audiences for buyers. Second, improved ad experience will fuel growth. Transferring the desk- top banner ad model directly to mobile was only the first step in the evolution of mobile advertising. Rapidly accelerating usage and deeper user sophistication has fueled a demand for significant advances in how we engage audiences with adver- tising on mobile. The future in mobile engagement will be shaped by how native advertising innovations collide with mobile's scale. The improved experience will lead to better performance than traditional ban- ner ads, ultimately fueling greater invest- ments from brands. Already, 57 percent of digital ad buyers report they plan to run mobile native ad campaigns in 2015. With this potential, publishers and application developers will see monetiza- tion opportunities increase with their ability to sell more valuable, high-per- forming ad inventory to advertisers while delivering improvements in the overall experience for the consumer. Third, data drives everything. The walls separating data insights between desktop and mobile usage have already begun to crack. I believe that in 2015, marketers and publishers and app devel- opers will tear them down completely. While the industry moves to break down silos and becomes more sophisti- cated in reaching consumers regardless of their location or device, the richness of the data insights available will advance significantly. Being able to match users with their devices will shift the industry's current device-centric mentality to a con- sumer-centric one, providing a more engaging experience that ultimately ben- efits the consumer and the entire indus- try. In effect, the ability to engage audi- ences from a single advertising platform will become less of a desire and more of a directive. In the next 12 months, the growing number of mobile users, combined with their shifting behavior, will align just as the advertising space matures to offer sophisticated and scalable solutions delivering the perfect storm of usage, technology and opportunity to drive another breakthrough year for mobile. Call 310-207-0272 for more information about The Rubicon Project, which is exhibiting in its hospitality suite at the Aria during International CES ® . The Rubicon Project ( Cont'd. from p. 1) HUNT FOR TREASURE WITH GARRETT Modern treasure hunters continue to make outstanding recoveries, and some of this success can be attributed to the all-terrain versatility of their metal detection equip- ment. Garrett Metal Detectors of Garland, Texas, has seen a tremendous increase in the demand for their machines that are fully weatherproof and waterproof. In countries such as England, treas- ure hunters are often faced with long rainy seasons that can punish expensive electronic equipment that is not prepared for sudden downpours. Garrett's popular AT ("All Terrain") line-up of metal detec- tors are immune to dusty, muddy or even saturated hunting conditions. Each unit can be completely submerged to a maxi- mum depth of 10 feet or three meters. Gary Smith, a dedicated searcher who hunts with a Garrett AT Gold detec- tor, has found several hoards of ancient Roman coins in England. His latest find in early December 2014 contained more than 700 Roman coins, likely buried in a pottery vessel more than 1,800 years ago. "Treasure hunters like Gary are able to put in more time in the field without worries from the elements," explains James Hurst, Vice President of Product Sales and Marketing for Garrett. "More time hunting often results in more and better finds. That's why detectors like our AT Pro and AT Gold have become such big movers in the retail hobby industry." Garrett is also introducing a new all- terrain product at the 2015 International CES ® : the Pro-Pointer AT, a pin- pointer that is waterproof to 10 feet. Hand-held pinpointers have become essential tools to speed the recovery of coins, rings and other items dug by metal detector users. Garrett Metal Detectors has more than 50 years of experience manufacturing treasure-hunting metal detectors, gold prospecting supplies and security metal detectors. Visit Garrett at booth #35400. For more information, go to www.garrett.com, call 800-527-4011 or email sales@garrett.com.