Issue link: http://osercommunicationsgroup.uberflip.com/i/439877
C o n s u m e r E l e c t ro n i c s D a i l y N e ws E ve n i n g E xt ra 2 9 W e d n e s d a y, J a n u a r y 7 , 2 0 1 5 nearly 40 percent of the world's mail. CEDN: Why should marketers look back to help move their marketing efforts forward? CR: Today, the average household receives 157 emails per day, versus only two pieces of direct mail. Marketers need to cut through that clutter and suc- cessfully deliver messages to potential customers. Reaching consumers via email might seem like the low-cost choice, but when you consider the above statistic, email alone may not be the most effective method. CEDN: Are you advising that marketers should ignore email and other technolo- gy-based marketing tactics? CR: Marketers shouldn't rely on only one marketing medium to reach all their cur- rent and prospective customers. Instead, we are encouraging marketers to consider all mediums to reach customers – and work to have their brand's content and assets come alive via multiple platforms. For example, marketers can digitally enable their Every Door Direct Mail ® piece with augmented reality so consumers can access marketing videos or other online assets through direct mail. With these kinds of customizable options, you're more likely to reach customers both in person and online with the same assets. CEDN: What are some digitally enabled direct mail formats that the Postal Service offers? CR: We have a range of technology fea- tures that can enhance mail. One of those is Variable Data Print. Using variable imaging on your direct mail will allow you to customize your mailing pieces to each of your recipients. You can further USPS ( Cont'd. from p. 1) integrate digital technology by adding Personalized URLS (PURLS) that will link recipients online to their own per- sonal landing page with content cus- tomized to their buying habits. Quick Response (QR) codes and Near Field Technology (NFC) can also be utilized. These technologies allow con- sumers to connect with your mobile buy- ing site. You can create QR codes online at little or no cost and put them on your mail piece so consumers can simply scan and shop from a mobile device. NFC technol- ogy offers a simpler method of connec- tion, allowing consumers to simply tap on a chip activated location in the mail piece. Augmented Reality (AR) allows you to engage consumers on your mobile site. By using the correct app (e.g.: USPS AR – available on the iTunes AppStore and Google Play) and pointing their mobile device at a predefined area on the mail piece, consumers can be taken to your mobile optimized site. Visit USPS at booth #30777. For more information, go to www.usps.com or www.powerofdigitalmail.com. and distributor of photographic and elec- tronic equipment, the company knows that a satisfactory customer is a compa- ny's greatest asset. IDEAL SALES was built on a foundation of honesty, and as the company grows, it continues to live by the rule that integrity equals prosperi- ty. What started out as a small enterprise has morphed into a large network that continuously expands to take in more inventory and services. The team at IDEAL SALES pursues its dreams with loyalty to customers' sat- isfaction. It believes that this is why its dreams continue to come true. IDEAL SALES has never ceased to upgrade its items while still offering cus- tomers unbeatable prices. It is always expanding its inventory of consumer electronics to conform to the needs of a very technologically advanced society. IDEAL SALES guarantees customer satisfaction indefinitely. IDEAL SALES takes great pride in its team of respectable and educated customer service and sales agents who aim to satisfy the many clients. The greatest testimony to its cordiality and expertise are the count- less customers, worldwide, returning repeatedly for its products and services. Visit IDEAL SALES at booth #35111. For more information, call 718-782-3017 or email info@idealsalesusa.com. IDEAL SALES ( Cont'd. from p. 1) unveiling "The Future of Retail" where its new mobile app will be unveiled to all buyers and company executives demon- strating the future of consumer purchasing through social media. The new mobile app will feature unprecedented applications for buyers and company executives to implement into their marketing strategies at virtually no cost, and will reduce mar- keting costs substantially. All buyers and corporate executives are invited to attend at booth #75007 located in the Sands Expo Center at the 2015 International CES ® . "We just changed the landscape of Bella Technologia ( Cont'd. from p. 1) social media," said Paolo Fassari, President and CEO of Bella Technologia LLC. "Our innovative new app will have a forever impact on virtu- ally all of social media in the future. We are especially excited to bring this new venture to the retail market for both consumers and for buyers. We have just set a new standard." Fassari is a former Chief Marketing Officer in medical technology and brand expert. Interested parties may make an appoint- ment by contacting Bella Technologia LLC at 760-289-6820 or by email at bellissimo@bellatechnologia.com. Rodwin decided to do just that. "That night when I got home, I sat down and sketched the first LOOP. Two years, seven prototypes and one patent later, I finally had it," said Rodwin. Of all the amazing inventions at the International CES ® this year, the LOOP may be one of the most practical. There are two billion earbuds in circulation right now, and practically all of them have the same problem. There are other earbud organizers out there on the market, but they tend to be unattractive, expensive, fragile or awkward and difficult to use. In contrast, the LOOP is an ergonomically elegant little plastic bagel that just seems to be the exact right size and shape to solve this problem. It winds on and off in The LOOP ( Cont'd. from p. 1) seconds, hold earbuds tight and tangle free and is intuitively easy to use. It's made of durable polycarbonate and comes in nine cool translucent colors. The company launched here at CES just one year ago and is back this year in Eureka Next. It's been a big year for the LOOP. The company recently signed with iClick to distribute the LOOP as this year's hottest new piece of corporate branded merchandise. The company is also responding to requests from last year's CES crowd, and are debuting three new larger sizes of LOOP to hold USB cables, power cords and Christmas lights. The company will be giving away 5,000 LOOPs at its booth. For more information, go to www.ipocket loop.com or stop by booth #75622. MYME ACCESSORIES OFFER DESIGN, FUNCTION AT FRIENDLY PRICES Welcome to the World of MYME, setting new standards in the wireless industry. MYME changed the game in 2014 with exciting colors, ergonomic designs and geometric lines. MYME products are a world apart from conventional products and are expertly crafted with the mer- chant and consumer in mind. "We design things that are beautiful that we can offer at a competitive price. That's our philosophy," said Hamid Mekki, MYME Vice President and Co- Founder. Today we live in a technological age of unmatched proportion. Mobile devices are a necessary part of life and we can't live without connectivity. MYME prod- ucts provide connective duality; acces- sories that keep you connected to others. These products promote the creative expression of our consumers with vibrant color selections and sleek geometric designs that command attention. MYME products are meticulously engineered to surpass your expectations. Headphones, hands-free, speakers, chargers, cases and cradles are just a few of MYME's amazing products. MYME's creative staff continually presses the boundaries of today's technological mar- ket with cutting edge products that entice and challenge consumers to meet and exceed their absolute potential. "We work with teams of designers to create products that are elegant and beau- tiful, yet highly functional," Mekki said. "MYME produces truly remarkable products created with inspiration and personal freedom." MYME's commitment to stellar cus- tomer service and a massive distribution network provide merchants unlimited access to MYME's wealth of resources. To see one of the company's latest achievements, the MYME FLEX, visit MYME's exhibit conveniently located in the LVCC, North Hall, booth #5835. MYME's FLEX headphones are scientif- ically designed for absolute comfort with a headband that displaces pressure and rests gently on the head. This ground- breaking design eliminates pressure on the ears and the discomfort associated with conventional headphones. The FLEX series provides unlimited listening pleasure with exquisite sound quality at a very competitive price. Visit MYME at booth #5835. For more information, call 844-322-0655, email info@mymeworld.com or go to www.mymeworld.com.