Issue link: http://osercommunicationsgroup.uberflip.com/i/439826
C o n s u m e r E l e c t ro n i c s D a i l y N e ws Fri d a y, J a n u a r y 9 , 2 0 1 5 1 8 CABLE TV ADVERTISING MADE INTERACTIVE WITH ENSEQUENCE It's no secret cable advertising dollars are leaving the networks for online opportunities. Now Ensequence is offering interactive advertising prod- ucts that can help drive more accounta- bility for television advertising in the same way digital has. Ensequence is at International CES ® this year to unveil a new product called ADCONNEQT+, which adds interactive capabilities that give adver- tisers both greater opportunities to engage viewers with their message and the rich metrics they expect from online advertising. "It allows the ad to work more like the Internet, with rich met- rics, and we can provide that valuable information back to the advertiser," said Ensequence COO David Kline. "We're making that 30-second ad much more powerful." ADCONNEQT+ will launch in the first quarter of 2015, coming from a company that has been in the business of making cable television content interactive since 2000. Ensequence also offers PROMOTIONS+, which pro- vides programmers with a powerful set of capabilities that remind viewers of an upcoming television program or sets their DVR to record without ever leav- ing their television screen, and RAT- INGS+, which allows the viewer to interact with programming content, cre- ating a more engaging and immersive viewer experience. ADCONNEQT+ is an extensible product that works with or without tar- geting technologies, which enable advertising messages to be directed pre- cisely to the households selected by the advertiser. In conjunction with targeted advertising, ADCONNEQT+ makes those messages even stronger by engag- ing the viewer and adding metrics, pro- viding the advertiser a wealth of infor- mation about how that spot is working with its intended audience. "That's the holy grail," said Ensequence President and CEO Peter Low. "If you're using any of these other technologies – and what we're doing will work with all of these – you can make anything you want interactive. If you add our advanced advertising tech- nology to other advanced technologies, then you have something that's even more powerful. You may want to use interactive absent these other things, but you may want to use them in con- junction, and that's even stronger." Ensequence works by partnering with a cable network to offer its adver- tisers the opportunity to enhance their ads. Generally, once the cable network signs on, Ensequence sells the interac- tivity service to the advertisers. "We think there are very compelling reasons why the networks will prefer that we sell the upgrade, but if they would pre- fer to sell it, they may," Low said. "We're not dug in on this. It's that gen- erally we think it's more effective if we sell it, and so far, the networks are agreeing with us." For more information, visit Ensequence at www.ensequence.com. During CES, Ensequence will be hosting clients and potential clients in their suite at the ARIA hotel. Call 212-358-8995 to set up an appointment for a consultation. and engaging personal electronic prod- ucts while delivering uncompromising quality and value. Spanning a broad selection of accessories from audio to power essen- tials, Zeikos is at the forefront of sim- plifying, protecting and powering a complete range consumer electronic devices. Jack Saideh, with his brother Isaac, are the founders and brand architects of the Zeikos product offer- ings. Jack has 20 years of consumer electronics experience and a passion to excel in market penetration. His keen focus on sales, customer relationships and revenue generation are evident in all facets of the company's aggressive growth. "Our product and price offerings vary depending on the need of our retailers, and most importantly, our end users. Quality, service and con- sumer experience is in the DNA of every product and that is the recipe to our success," Jack noted. "We focus on an array of products and we have evolved into experts on the $50 and under retail prices points. As a compa- ny, we are fully aware that 70 percent of all CE retail transactions occur below that mark. We strive to deliver the retailer and consumer the maxi- mum value while recognizing their financial constraints." Zeikos product line includes iHip ® , Cute™, Warrior™ and a wide array of licensed products, including but not limited to the NFL ® , MLB ® and DC Comics ® . Zeikos looks forward to the oppor- tunity to greet International CES ® attendees in person and have you expe- rience all that Zeikos has to offer. Learn more about Zeikos at booth #20306. Zeikos ( Cont'd. from p. 1)