Issue link: http://osercommunicationsgroup.uberflip.com/i/404071
A f te rm a rke t D a i l y N e ws 6 1 Tu e s d a y, N o ve m b e r 4 , 2 0 1 4 power inverters and inspection cameras. This is an especially exciting time for our company, as we look forward to further broadening our consumer audience by expanding our product offering in 2015. ADN: What makes Whistler unique? JH: Many things, but the most crucial is our dedication to customers. We pride ourselves on offering the best features at the best value. We do not believe a consumer has to sacrifice quality for price. Whistler constantly strives to bring customers top-notch performance, features and value to each product we offer. We have an amazing and dedicated team at Whistler; many of them have been with the company for more than 15 years. Our team is devoted to ensuring that all of our products exceed our cus- The Whistler G roup ( Cont'd. from p. 1) tomers' expectations. We genuinely care about our customers after they have pur- chased one of our products. We are proud to have some of the most knowledgeable customer service associates in the indus- try. We do everything we can to make certain a customer is pleased with any Whistler product they have purchased. Standing behind our brand has been key to our success. ADN: How can readers find out more about Whistler's products? JH: The best way to find out more about Whistler is to visit our booth (#11775) at SEMA. We have an array of exciting products to offer! Also visit us online at www.whistlergroup.com, www.face- book.com/WhistlerGroup, or www.twit- ter.com/whistlergroup.com For more information, visit www.whistler group.com or stop by booth #11775. essential to the life, color and texture of a tire. NitroShield, on the other hand, con- tains the same UV and ozone protectants that are used in tire manufacturing and actually enhances tire longevity. NitroShield is offered exclusively to the professional automotive service industry and is sold in "Kit" form, with one "Vehicle Service Kit" designed to service one vehicle, and including enough product to service four standard size tires two to three times, leaving the customer with enough product to touch up "curb-rashed" tires or to perform a treatment "refresh." NitroShield Vehicle Service Kits are also available with and without member- ships in the NitroShield Customer Care Club, an optional customer warranty and benefit program that provides members with extensive coverage and protection. Each membership provides 12 months of Tire Repair and Replacement Benefits and Roadside Assistance, as well as three years of Tire Dry-Rot and Cracking Coverage – almost $1,000 of coverage and protection for very minimal cost to NitroShield dealers. This enables them to enjoy a substantial profit on each sale while providing their customers with extraordinary value and peace of mind. Another key benefit of selling NitroShield ( Cont'd. from p. 1) NitroShield with memberships in the NitroShield Customer Care Club is the array of customer contact, management and marketing tools that are built into the member registration platform. When a customer registers online to activate their NitroShield Customer Care Club mem- bership, all of their member and vehicle information is captured, coded to the sell- ing dealer's business and loaded into a secure database and platform that is equipped with both text message and e- mail blasters, an online reputation build- ing program, Facebook integration tools, member activity and claims reports, and an assortment of information sorting and other database tools that enable NitroShield dealers to communicate with and market to every member. To learn more about the NitroShield Customer Care Club, log onto www.nitroshield.com and click on the main menu tab labeled "NitroShield Customer Care Club." To view a video demonstrating the almost unbelievable durability of NitroShield, please log onto www.nitroshield.com and click on the "Durability Demonstration" tab on the main menu. For more information regarding NitroShield, visit www.nitroshield.com, call 877-246-3455 or stop by booth #42213. The development process focused on creating a much more versatile spray gun in regard to inlet pressure, application distance and further improved adaptabil- ity to the specific requirements of the dif- ferent paint systems available. Dr. Ewald Schmon, Head of Resarch and Development Application Technology at SATA: "The SATAjet 5000 B allows the painter to flexibly set the inlet pressure in a range between 7 and 32 psi and to spray with a distance between 4 to 8.5 inches, depending on material, ambient conditions and person- al preferences, in order to achieve opti- mum finishes, regardless whether work- ing with HVLP or RP technology." The SATAjet 5000 B is available in nozzle sizes from 1.0-2.2. One unique SATA feature, the clever option of the digital pressure gauge integrated in the spray gun han- dle to display the effective inlet pres- sure, is also available with the SATAjet 5000 B DIGITAL. This solution ensures a high degree of reproducibility for best results. As an alternative, the standard gun version can also be upgraded with the retrofit digital pressure gauge, the SATA adam 2. With both available options, the SATA spray gun remains compact and lightweight, while ensur- ing the highest possible performance. Another quite remarkable enhance- ment concerns the ergonomics of the SATAjet 5000 B. The gun handle of the digital version, for instance, is identical in size and shape to the standard spray SATA Spray ( Cont'd. from p. 1) gun. As a result, the digital spray gun also perfectly fits into smaller hands. The air micrometer to adjust the spray gun inlet pressure is now considerably larger and much easier to regulate. Switching from round to flat only takes a half turn on the spray fan control which allows even better adjustment than before. Interestingly: The modern design of the SATAjet 5000 B has been created in cooperation with the Porsche Design Studio, Zell see (Austria). The SATAjet 5000 B is finished with a satin-gloss pearlchrome™ surface, which is corrosion-resistant and easy to clean, as are the material passages, the quick change cup connection QCC and the sturdy QC air cap threads. Owing to the superb quality of the seals and other components, this spray gun is very low- maintenance. The self-adjusting paint needle seal, a proven feature over many years, is additionally protected by the trigger with paint needle guard for an extended lifetime. Other time-tested fea- tures are the sturdy brass air cap and the stainless steel paint needles and fluid tips. SATA spray guns are exclusively developed and manufactured in Germany. Strict quality controls are an integral part of every single production step. The high quality components are assembled with utmost care and each nozzle set is hand-adjusted, thus allowing painters to achieve perfect finishes, meet- ing highest expectations with the SATAjet 5000 B spray gun. For more information, stop by booth #10609. Papadakis has been drifting with BorgWarner EFR (Engineered For Racing) turbochargers for the past four seasons. "We are running these cars real- ly hard, making 800 HP on a little 4- cylinder engine. When we're going for championships, 100 percent reliability is paramount," he said. "We usually burn through 25 sets of tires a weekend – 200 sets in a year – but BorgWarner's EFR turbocharger is still going strong." EFR turbochargers feature patent-pending ceramic ball bearings to deliver increased thrust capacity and durability. In addi- tion, the investment cast stainless steel turbine housing increases efficiency, improves durability and resists corrosion. "The driver needs speed entering the turn, through the turn and exiting the turn," said Papadakis. "But power is not enough. When the driver is on and off throttle, he needs power when he wants it." Made from titanium aluminide, the extra-light turbine wheels in EFR tur- bochargers have extremely low inertia. Since less energy is required to spin up the Papadakis ( Cont'd. from p. 1) wheel, higher speeds are achieved sooner, and the turbocharger responds faster. "There really is no room for com- prise. On the racetrack, we need power, responsiveness and reliability. Other tur- bochargers can make power, but just don't have the quick response we need. BorgWarner's EFR turbochargers deliver excellent performance," said Papadakis. The unprecedented combination of features in EFR turbochargers is no acci- dent. BorgWarner has been working with racecar drivers like Papadakis for years. "We work directly with BorgWarner's engineers, explaining our performance goals and giving real-world feedback," explained Papadakis. "It's great to work with engineers who are as passionate about cars as we are." See Stephan Papadakis' 2014 Scion tC in BorgWarner's booth #21641 at SEMA. BorgWarner is an official sponsor of Papadakis Racing. For more information, visit www.borg warnerboosted.com, email airwerks@borg warner.com or stop by booth #21641. everywhere; why not put them to work for you, inspecting vehicles, presenting service options, showing educational videos? The power of visual aids is well documented. Psychologists tell us that we receive 77 percent of our information through the eyes, 14 percent through the ears, and nine percent through the other senses. Our ASSIST app is an easy-to- use tool that capitalizes on the power of images and sound." With ASSIST, retailers can cus- tomize one of five vehicle inspection templates, attach and send pictures to customers, present consumers with service options, show short education- al videos and much more. A powerful back end allows you to make updates on the fly and track performance. It is available for both Android and Apple tablets. For an aging vehicle population, preventive maintenance has never been more important. Mighty asserts that it only makes sense for service providers to use the power of today's technology Mighty Auto Parts ( Cont'd. from p. 4) to increase their sales of these prof- itable services. Mighty Distributing System of America, a franchisor of automotive parts and services, is head- quartered in Norcross, Ga., and over- sees 115 distributors in 41 states and four international markets. The Mighty System features face-to-face local service, inventory management expert- ise and on-site and classroom training in conjunction with extensive offerings of OEM quality undercar, underhood and chemical products. The Mighty business model has attracted independ- ent repair shops, quick lubes, tire cen- ters and new car dealerships across the nation and abroad. The company's unique approach of dealing directly and exclusively with automotive pro- fessionals had its beginning in 1963 in Maryland and the District of Columbia. For more information, visit www.mightyautoparts.com, call 800- 829-3900, email gary.vann@mighty autoparts.com or stop by booth #41089 at the SEMA Show.