Issue link: http://osercommunicationsgroup.uberflip.com/i/393631
P ro d u c e S h o w D a i l y 7 3 S u n d a y, O c to b e r 1 9 , 2 0 1 4 KW: King Fresh Produce LLC is a pri- vately held, vertically integrated fresh produce company based in central California, owned and operated by the Wilson Family, celebrating three genera- tions and over 80 years in agriculture. King Fresh Produce specializes in farm- to-table, quality, tasteful grapes all year round. We also pack and market California pomegranates, tree fruit, citrus and cherries. The King Fresh Produce family also owns and operates Jody Fresh Cooling Company, River Island Fresh Cold Storage and King Fresh Transportation. PSD: What was the most significant event or series of events affecting your company in the past year? KW: King Fresh Produce LLC is expanding every year by acquiring more farmland, planting new table grape vari- eties, updating packinghouse equipment and improving our daily and long-term marketing operations. The entire King Fresh team is constantly faced with new challenges that make the fresh produce business exciting and rewarding. PSD: Are you introducing any new prod- ucts? KW: We are constantly accessing new unique tasting varietal table grape items for our customers. We have added Champagne Grapes packed in an attrac- tive 16/1lb. clamshell. We will also intro- duce California pomegranates packed in a 10/2lb. pouch bag and a 10/5 count pouch bag for this season. PSD: Where is your current product emphasis? KW: We continue to expand our table grape growing and packing business. We continue to emphasize quality and food safety. PSD: What distinguishes your products from the competition? KW: We are one of the few California- based table grape shippers who actually farm in the early districts of Chile. We King Fresh Produce ( Cont'd. from p. 1) can supply our customers with volume during the Christmas and New Year holi- days from either our California vineyards or our Chilean vineyards. Our Chilean grapes are key for us being able to offer table grapes on a year round supply schedule. PSD: To what do you attribute your com- pany's success? KW: The entire King Fresh Produce team – from the ownership to the field staff – all work very hard to accom- plish the goal of providing quality product to our customers. We continue to address the needs of our retail cus- tomers, whether it be new pack styles and designs or creative pricing strate- gies to allow our customers to move more fruit. PSD: Tell our readers about your trade show objectives, plans, products, promo- tions, etc. KW: We are very excited about our sec- ond year of exhibiting at PMA's Fresh Summit. We look forward to seeing old friends and making new ones, as well. We will be at booth #3984 with our King Fresh Produce "Jungle Café," where you can sample the "best tasting table grapes on Earth," check out the game on our big-screen TV, and/or take a load off and relax in the Café lounge with a beverage during happy hour. PSD: How can readers find out more about your company? KW: We encourage all readers to visit our newly re-vamped website at www.kingfresh.com. We also recom- mend readers visit our Facebook, LinkedIn, Google+, Twitter, YouTube and Pinterest pages! Like us, follow us, converse with us, pin with us! We are a very social media-immersed company. We encourage readers to check out King Fresh Produce's Sweet Blog, "The Grape Aficionados Blog" at http://kingfreshpro- ducedotcom.wordpress.com/ too! King Fresh Produce loves to connect with con- sumers! For more information, stop by booth #3984 or visit www.kingfresh.com. has long identified ease of use as the main challenge in cooking tofu at home. In fact, a recent survey by Nasoya indi- cated that 62 percent of tofu non-users think it is a healthy alternative to meat but 49 percent say they don't know how to prepare it. Pre-cooked, marinated and available in two flavorful varieties, Sesame Ginger and Teriyaki, TofuBaked takes the guesswork out of tofu, provid- ing home cooks with a ready-to-eat way to prepare and serve tofu, without the draining or pressing. "People are increasingly seeking meatless protein options but often over- look tofu, as it's perceived as being diffi- cult to prepare. TofuBaked makes serv- ing tofu as easy as opening the package," said Walt Riglian, CEO of Vitasoy-USA. "Whether vegetarian or flexitarian, TofuBaked is an excellent meat alterna- tive that packs protein without the cho- lesterol and fat." Versatile and delicious, TofuBaked can be easily placed atop a chopped salad, added to a mixed vegetable stir fry or sandwiched between bread for a deli- cious meal anytime – ready to eat heated or cold. Always a resource for tofu edu- cation and inspiration, the Nasoya web- site, www.Nasoya.com, offers consumers dozens of tofu recipes, tips and tricks on how to use tofu including an easy to use instruction program for novices, Tofu U. Nasoya ( Cont'd. from p. 1) Grow your category with new TofuBaked. Packed with 32 grams of pro- tein per 8-ounce package, TofuBaked is a cholesterol-free and low saturated fat alter- native to meat. Nasoya TofuBaked, like all Nasoya tofu products, is USDA Certified Organic using Non-GMO soybeans. Nasoya TofuBaked is available to grocers nationwide and is best merchandised in the refrigerated case in the produce section. For more information on Nasoya TofuBaked visit www.Nasoya.com or Nasoya's social media channels including Facebook, Twitter and Pinterest. About Nasoya For more than 30 years, Nasoya has been a leading provider of natural and organic foods. Nasoya believes in fresh sustainable, healthy foods that inspire everyone, fueling creative and healthy eating for all diet types, including vegans, vegetarians, flexi- tarians and omnivores alike. Product offer- ings include Organic and Non-GMO Project Verified tofu and TofuPlus ® , all nat- ural Asian Wraps and Noodles, low calo- rie/low carb Pasta Zero shirataki noodles, and Nayonaise ® vegan sandwich spreads. Nasoya's parent company is Vitasoy USA Inc., a pioneer in bringing organic and all natural soyfoods to America and a part of Vitasoy International Holdings Ltd. Learn more at Nasoya.com, connect on Facebook or Twitter, or stop by booth #1320. today's consumer. Packaged items are trending in the produce section and com- bined with a quality product, environ- mental friendliness and an attractive presentation, these new bags are sure to be a popular seller! The grower-members of Klamath Basin Fresh Organics LLC (KBFO) have developed an innovative 100 percent recyclable paper package line based on consumer trends. Dan Chin, the Chairman for the cooperative, stated, "In developing our brand and in choosing this new package substrate we focused on environmental friendliness, convenience and consumer-education." Along with being recyclable, the new package features include: high- lighting potato nutrition, mesh win- dow on back allowing for maximum breathability, consumers can see the product, potato variety description, recipe ideas, substrate protects the potatoes from greening, and high qual- Klamath Basin ( Cont'd. from p. 1) ity graphics and color help the pack- age stand out on shelves. There are a total of eight 1.5-pound bags that include six fingerling varieties and two medley packs. The line also includes three 3-pound bags including Reds, Yukons and Russets. The organic potato cooperative is located on the California-Oregon border. It grows nine organic varieties of pota- toes, offer 28 products and has national distribution of all products with the majority being on the West Coast. This year the cooperative will focus marketing on the entire paper package line. It will continue promoting some of its more unique varieties including Organic Klamath Pearl™ (petite and sweet, round, white, waxy variety), Purple Fiesta (oblong purple-skin, purple-flesh fingerling) and AmaRosa (oblong red- skin, red-flesh fingerling). Visit Klamath Basin Fresh Organics in booth #2983 during Fresh Summit. For more information go to BasinFresh.com. Market Fresh is one of the fastest growing produce brands in the industry, offering full line procurement and cate- gory management in tomatoes, potatoes, onions, sweet potatoes, peppers, avoca- dos and kiwifruit. Through its national network of distribution centers, state of the art Vendor Managed Inventory pro- gram and a proven track record of cus- tomer service, Market Fresh strives to continue helping its customers eliminate supply side problems and grow in store categories. The company has made giant strides in expanding its business since its incep- tion back in 1998. This expansion is cred- ited to the vision CEO Steve Phipps, who has been involved in the produce industry for most of his life, had for the company. That vision has led Market Fresh to its current success today. Throughout the years, Market Fresh has increased its grower and supply infra- structure, which has allowed the opportu- nity to expand its retail and foodservice client base. By remaining committed to best in class product quality and outstand- ing customer service, Market Fresh has been able to develop deeper and more inti- mate relationships with its customers, while improving supply chain efficiencies. With rapid growth planned, the opportunity for Market Fresh to add to its existing employee base has become apparent. When Phipps first became an owner in Market Fresh, the company Market Fresh Produce ( Cont'd. from p. 1) employed two people. Today, that num- ber has grown to 51 valued employees, all of which contribute to the success and growth of the company. Market Fresh currently has a team of employees who combined have extensive knowledge of the produce industry. CEO Steve Phipps has more than 37 years, Senior Director of Global Operations Dana Summer has more than 26 years and Market Fresh's category managers each have 10 to 25 years in the industry. These individuals, along with the remain- der of the Market Fresh Team, have valu- able and diverse backgrounds and knowl- edge of the produce industry which boosts credibility and allows the compa- ny to follow a very aggressive marketing strategy. With a team of highly-skilled indi- viduals, Market Fresh has been able to make huge strides in increased sales and expanded product offering. The compa- ny's growth has led to the creation of a new logo that was launched earlier this year. This new logo gives a fresh, quality and innovative look which is the message Market Fresh Produce wants to relay to customers and consumers alike. It is definitely an exciting time for Market Fresh as it continues to grow. More information about Market Fresh can be found by visiting www.market freshproduce.net or by calling toll-free 866-885-7751. You can also follow the company on Facebook, Twitter, LinkedIn, Instagram and Pinterest.