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P ro d u c e S h o w D a i l y S u n d a y, O c to b e r 1 9 , 2 0 1 4 7 2 world leader of deciduous fruit process- ing equipment. Atlas Pacific offers the industry a wide range of mission-critical machinery that enables our customers to produce the highest quality fruit prod- uct, while achieving unmatched operat- ing efficiencies and yield savings. Atlas Pacific understands the need to provide safe, efficient, high quality equipment, while providing unmatched service in the industries we serve. Around the world, Atlas Pacific companies and its agents provide over 2,000 years of proven field service and process experi- ence in the fruit and vegetable indus- tries. Atlas Pacific Engineering Company is part of Atlas Industries, which also includes the trusted names of Magnuson Corporation, CCM (Computer Controlled Machines), Sinclair, Luthi Machinery Company and Brown International Corporation. The growth in consumer demand for fresh, healthy and convenient alternatives to snack foods has opened an entire new fresh cut industry. Atlas Pacific recog- nized a need within this industry for a system that could reduce whole melons and pineapples to chunks or spears with minimal human contact. Such a system needed to reduce producers' labor requirements and improve product throughput. Atlas Pacific began work to design such a system in early 2013, and is now proud to offer the FC15, a fresh cut pineapple and melon Atlas Pacific Engineering ( Cont'd. from p. 1) peeler/corer/chunker. The Atlas Pacific FC15, currently on display in booth #529, is revolution- izing the way melons and pineapples are chunked for the fresh cut industry. With a compact foot print and high throughput, this labor saving machine will improve the quality and quantity of fresh cut melons and pineapples. At the touch of a button, the unit easily con- verts from processing pineapples to melons, in order to meet changing pro- duction requirements. The FC15 can easily core, wedge slice and remove from the rind, honeydew, cantaloupe and other types of musk melons, as well as produce pineapple spears cut to a specified length. Various sizes of chunking blades are also available to meet production and consumer needs. The FC15 is capable of producing over 1,600 pounds per hour of output, depending on fruit size. In a typical installation, each machine will reduce hand cut labor by 30 percent or more, while continuing to provide users with high quality, hand cut looking chunks. Innovation, ingenuity and strong customer relations have been the pillars of Atlas Pacific Engineering for all of its 69 years. Atlas Pacific is proud to contin- ue that tradition with the FC15 Machine. For more information, call 719-948- 3040, email sales@atlaspacific.com, visit www.atlaspacific.com or stop by the Fresh Summit PMA booth #529 for a demonstration. JC: RockTenn is one of North America's leading integrated manufacturers of cor- rugated and consumer packaging and among the nation's largest paper recy- clers. RockTenn is also a huge supplier of packaging materials and solutions to the produce industry. We are here to support our customers who are members of PMA as well as introduce our products and services to other members. As many already know, corrugated containers are currently the preferred shipping contain- er for most produce products in the U.S. and are expected to remain the container of choice for the foreseeable future. With this positive forecast, we want to focus on educating retailers, growers and ship- pers on the benefits of corrugated pack- aging and how it can help them save money, sell more product, lower their risk and improve their sustainability. PSD: That's a great message and mis- sion. Tell us more about your corrugated solutions for produce. JC: At RockTenn, we don't want to just sell you brown empty boxes; we want to be your smart supply chain partner. In order to do this, we follow the simple principle of observing and understanding all of the processes inside the retailer/grower/ship- per's operations. Once we know your chal- lenges, we can then provide creative solu- tions that deliver value. With our Integrated Packaging Solutions, we can offer a variety of containers, as well as spe- cialized equipment, consulting services, branding and marketing support and even retail and shelf-ready container designs, all RockTenn ( Cont'd. from p. 1) customized to the needs of the individual plant. That's what we bring to the table! PSD: Speaking of equipment, what's your secret to forming a quality box? JC: Glad you asked! Quality packaging begins with quality equipment. Our pro- duce tray equipment, and particularly the precision mandrel formed technology, out- performs any other tray in the produce mar- ket. We deliver increased stacking strength with less fiber, reduced waste and trans- portation costs and eight graphics panels for greater shelf and display differentiation. Our products truly are multi-purpose: the structural design keeps produce safe while the high-impact branding design conveys the message, and the display and shelf design facilitates an easier purchase by the consumer. Everybody wins! PSD: What one key thought would you like to leave with our readers and show attendees? JC: Corrugated containers are sustain- able, renewable and responsible! According to the Fibre Box Association, paper has the highest recovery rate – 91 percent – of all pack- aging alternatives and almost all old corrugated containers (OCC) recovered in the U.S. are being recycled around the world. Additionally, recycling and reusing efforts have made a substantial, positive impact on the environment. As one of the largest North American paper recyclers, RockTenn is committed to sustainability. For more information, stop by booth #3360 or visit www.rocktenn.com. product you're bringing to this year's show. AM: Yes! Just Add Lettuce is the world's first three-dimensional salad dressing, which has generated a fan-following all over two continents. Get ready to experi- ence a taste like never before. This year, we will be showing our product that everybody loves: Just Add Lettuce, (Greek, Spanish and Italian) with our lat- est line extension, Blue Cheese and Cranberries. This is a delicious and ver- satile product. One of the best qualities is that its inherently consumer-friendly item because all you do is pour into lettuce and boom! A gourmet salad at home, out, with family and friends. Just Add lettuce is already a widely adored product partly because it contains such variety: heaps of fresh produce, cheeses and olives and anything that any- one would want in order to make a three- dimensional gourmet salad at home. PSD: What do you mean by "three- dimensional salad"? AM: We say, "Just Add Lettuce is the world's first three-dimensional salad dressing," because it has a special quali- ty. Most salad dressings are two-dimen- sional because they are liquids. If you pour them out on a plate or over your salad, the dressing pours in length and width, but with no height. What we did at Formaggio Brand was to put everything in but the lettuce. And what you have is a heap of fresh, delicious goodness. PSD: What gives you the inspiration to create these products for Formaggio Brand? AM: We realized that everybody has a busy lifestyle. What can we do to make Formaggio ( Cont'd. from p. 1) people's lives easier? Create products that are convenient for them and save them time because time is the one thing that we just can't get enough of. As far as Just Add Lettuce lines go, I felt that there was a void in the store. I felt that with all salad dressings avail- able they were just liquid – two dimen- sional and boring. Looking around me. I realized that people enjoy eating three-dimensional salads, usually of let- tuce, topped or mixed with all sorts of other ingredients. My idea was to elim- inate the need for them to have to do all the shopping, chopping and cleaning. That was the real force and drive behind the creation of this product line. To have something where you can just open the jar and mix – ready to go. What better than a product that tells you what you're getting: Just Add Lettuce, a gourmet salad? PSD: What are some of the other benefits of Just Add Lettuce? AM: If you eat salad, you are eating healthy, and it could be an excuse to enjoy an incredible salad! If people are eating more salads instead of alterna- tives, I think it would make everyone's life healthier and happier. PSD: The original traditional flavors and now the bleu cheese and cranberries were great choices. Why them? AM: We have done our homework. These are traditional salads that people love: Classics. Greek, Spanish or Italian. And the new one, Bleu Cheese and Cranberries, which tastes so unbelievably fantastic. We know the flavor profiles that people will enjoy. It is all created here in the factory, and we know the people will love it. Visit Formaggio in booth #2813 to meet The Big Cheese™ himself. HARRELL NUT PECANS RECEIVE HEART-HEALTHY CERTIFICATION Did you know that a handful of pecans per day could be good for your heart? The American Heart Association does. Earlier this year, Harrell Nut received certification through the American Heart Association for their pecan products to wear the presti- gious Heart Check on their packaging. This certification supports what many in the pecan industry have known for years. Pecans are not just delicious, but they're also very good for you. This certification comes on the heels of more praise for pecans. Pecans are rec- ognized as having more antioxidants than any other nuts and are one of the top 20 of all foods. They say good things come in threes – with pecans, it is certainly no dif- ferent. Pecan-enriched diets have proven to be a good way to significantly reduce LDL (bad) cholesterol levels. Most people want to eat healthier, but many fail to do so simply because healthy choices often require sacrific- ing taste. With pecans, there is no tradeoff. You get the best of both worlds: a healthy option that truly tastes great. Harrell Nut Company, located in booth #1502, offers pecans in a variety of pack- aging options that will cater to any need you may have. It offers products in bulk and a variety of retail-sized packages. With each option, they now come power packed with the American Heart Association's Heart Healthy Check certifica- tion. Harrell Nut Company is also the only commercial pecan sheller with processing plants in the heart of both major producing regions in North America, which allows the company to offer region- al specific product while saving you time and money on transportation. Call Harrell Nut Company today at 800- 526-8770 or visit www.harrellnut.com. Stop by booth #1502 at Fresh Summit and speak to Brandon Harrell.