Issue link: http://osercommunicationsgroup.uberflip.com/i/393631
P ro d u c e S h o w D a i l y 6 3 S u n d a y, O c to b e r 1 9 , 2 0 1 4 THE LITTLE POTATO COMPANY INTRODUCES GUSSET BAG WITH HANDLE The Little Potato Company Ltd., the largest grower of little creamer potatoes in North America, has introduced more convenient packaging for its 1.5-pound bags of proprietary red, yellow and blue potatoes. The new gusset bag – a first for potato packaging – comes with its own carrying handle, making it highly portable, easily storable and ultra con- venient. Each package is customized to the potato variety and details its distinc- tive origin story, appearance, flavor and texture. The look of the new packaging is also fresh, following the company's recent rebranding. "We have updated our brand and reinvigorated our entire product line to get people excited about potatoes again," said Angela Santiago, CEO of The Little Potato Company Ltd. "With our modern- ized branding, plus packaging innova- tions like the new stand-up form and stur- dy handle, our little potatoes are making a bigger impact than ever on store shelves." The new packaging follows on the heels of consumer research that revealed shoppers were confused about potato nutrition and wanted more clear and convenient packaging. Aside from the gusset for- mat and carrying handle, other new features of the revamped bags include a large view- ing window into the fresh product inside and a QR code that consumers can scan with their smartphones to connect to recipes on the company website. Quick product facts are also detailed on the packaging, including that little potatoes are nutritious, come pre-washed and require no peeling. "Consumer feedback to the packag- ing has been exceptional, and we've gained new customers and new listings in areas we were previously unable to tap into," said Santiago. "The new, more convenient packaging is one more reason our potatoes have peo- ple proclaiming the virtues of being small!" The Little Potato Company Ltd. is North America's leader in the breeding, grow- ing and marketing of proprietary little potatoes. Focusing exclusively on little potatoes since 1996, the company works with specialized growers to provide a quality and consistent supply of product year-round. Its entire product line – including its fresh creamer potatoes and value-added microwave and roasting kits – can be found throughout the United States and Canada. For more information, visit www.little potatoes.com, call 780-414-6075 or stop by booth #874. USA ONIONS ON TREND WITH NEW RECIPE DEVELOPMENT In an effort to assist foodservice partners with new and creative menus, USA Onions/Idaho-Eastern Oregon Onion Committee has enlisted the services of a team of culinary experts to research and develop "American Comfort Food" recipes that capture the heart and soul of the latest menu trends in foodservice. The new out-of-the-box recipes capture the sweetness and flavor its Sweet Spanish onions are known for. Working with menu innovators, The Hot Plate, USA Onions offers 10 "American Comfort Food" recipes that cover a variety of cuisines from around the United States. Labeling its firms as "Experts in Taste Innovation," The Hot Plate identifies and evaluates consumers, the market and digital trends to make sure that they delivering the highest qual- ity service to their clients. Its mission is to create innovative content that sparks thoughtful action from consumers. And boy, it delivered for USA Onions. The Hot Plate's original White Onion and Sweet Potato Breakfast Hash with Chorizo developed specifically for USA Onions asks the famous Denver omelet to step aside as there's a new breakfast dish in town. It uses USA white onions and green chiles, two of Denver's favorite ingredi- ents! The new Lobster Salad Rolls with USA Onions Buttery Croutons offers up Providence-style lobster rolls that are transformed into fresh lobster salad cups and topped with onion-brioche croutons for a satisfying crunch. The flavor-packed Blackened Fish Tacos are spiced just right and topped with a creamy lime sauce. This vibrant green sauce is packed with fresh herbs and is inspired by the classic green goddess sauce originating from the city of San Francisco. In addition to these USA Onion favorites, seven more mouthwater- ing recipes developed by the pro- fessionals at The Hot Plate are included in a full-color brochure and are available as part of the USA Onions Promotion Toolkit. In booth number #1032 at the PMA Fresh Summit, USA Onions will sample two of the new recipes: Caramelized Onion Mac n Cheese and Balsamic Red Onion and Strawberry Dessert Pizza. PMA Fresh Summit show attendees are welcome to come by, sample and enjoy! Show-goers are welcome to take the recipe books home and give the recipes a try. Don't forget the USA Onions! For more information, call 208-722- 5111, visit www.usaonions.com or stop by booth #1032.