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Produce Show Daily Oct 19 2014

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P ro d u c e S h o w D a i l y S u n d a y, O c to b e r 1 9 , 2 0 1 4 5 4 AMERIFRESH: YOUR SOURCE-BASED SOLUTIONS PROVIDER IN EVERY MAJOR GROWING REGION Amerifresh consistently provides the best fresh fruit and vegetables to customers in the demanding retail grocery and food- service industries. Because Amerifresh works with the best growers in the top producing regions of North America, Mexico, Chile and New Zealand, cus- tomers are assured of superior quality, regardless of the season. As a produce distributor or retailer, your customers expect a wide selection of quality fruits and vegetables all the time, but consistently high-quality produce is tough to secure if you have to rely on suppliers who source from a single grow- er or growing region. Amerifresh's eight individual branches specialize in han- dling the products grown in each region. Their proximity to the fields, orchards and production areas allows the Amerifresh quality assurance staff to take an active role in determining what grow- ers, fields or blocks of fields are chosen for its customers. Being so close to the source, the Amerifresh QA staff can assure that raw product attributes meet strict written standards and specifications before packing. The active role that Amerifresh takes on its customers' behalf means that you receive produce with con- sistent levels of freshness, color, size and flavor. Amerifresh delivers this any time of year to anywhere it is needed, regard- less of weather or seasons. Trademarked in 1925 by Amerifresh's precursor, Pacific Fruit and Produce, the Snoboy brand has been syn- onymous with high-quality produce and customer satisfaction for over 85 years. A symbol of quality and freshness, the Snoboy brand is nationally recognized for fruits and vegetables by grocers, wholesalers, food serv- ice operators and con- sumers alike. Amerifresh packs more than 80 different high- quality produce items for the Snoboy brand, making it one of the largest private labels in the industry. Additionally, Snoboy products are packed to order, which means that your individual Snoboy order is the freshest possible. As a wholly-owned subsidiary of Services Group of America, one of the largest privately-held companies in the U.S., Amerifresh has the financial and technological resources to meet your needs for the long term. With these broad-reaching resources, Amerifresh is easily able to customize orders to fit your needs and to deliver a quality product every time. Whether you're buying Snoboy or another Amerifresh brand, the company strives to fulfill your needs to ensure that day in and day out, the highest quality produce always makes its way to the tables of your customers. That's why customers choose Amerifresh as their primary produce provider and depend on them for the continued success of their oper- ations. For more information, visit booth #4233 or visit online at www.amerifresh.com. ALL-NATURAL HERB, FLOWER AND FRUIT CRYSTALS INSPIRE CREATIVITY FOR FOODIES, CHEFS AND HOME COOKS Fresh Origins, America's leading produc- er of MicroGreens and Edible Flowers, has dazzled chefs, home cooks, mixolo- gists and foodies alike with its line of Herb, Flower and Fruit Crystals ® . Striking, all-natural colors and the fla- vors of fresh flowers and herbs, make these sugar crystals the perfect ingredient for adding a distinctive finishing touch to any culinary creation. Carefully hand-harvested at the peak of flavor and color, fresh herbs and edible flowers are combined with pure cane sugar to create vibrant, flavorful crystals. Its crunchy texture and concentrated fla- vor brighten up salads, pair well with savory dishes and add color to baked goods and desserts. The crystals can also be tossed into a cocktail for a surprise of color at the bottom of the glass, whose flavor will be savored in the last sip. "We really enjoy innovating new ways for chefs and home cooks to incor- porate flavor into their culinary cre- ations," said David Sasuga, Founder of Fresh Origins. "I like to think of our crys- tals as magic fairy sprinkles that can take dishes to the next level." "The possibilities are endless," said Kelly Sasuga, the company's R and D Chef who has used the crystals on delicious dishes that range in taste from savory to sweet. Sasuga has topped ceviche with Fennel Herb Crystals, added Mint Herb Crystals into chocolate truffles, sprinkled Hibiscus Flower Crystals on top of pas- sion fruit mousse, and rolled Rose Flower Crystals into a cheese crepe. Herb Crystals are available in Basil, Cilantro and Mint. Flower Crystals are available in Fennel, Hibiscus and Rose. Fruit Crystals are available in Cranberry and are the newest addition to this inno- vative product line. Fresh Origins sea- sonal Pumpkin Spice Fruit Crystal has made a comeback just in time for fall and the holiday season. Mini Herb Crystals, Mini Flower Crystals and Mini Fruit Crystals are available in the same fla- vors but are made with a finer granule. Often used as glass rimmers for creative drinks and cocktails, they are perfect for inspiring forward-thinking mixologists. All of the crystals are Kosher Certified and have no added fla- vorings or colors. Fresh Origins will be exhibiting at PMA Fresh Summit in Anaheim, CA on October 18th & 19th, 2014 at Booth #926. Fresh Origins is America's leading producer of MicroGreens and Edible Flowers. Combining the benefits of an ideal climate with a passion for quality and innovation, Fresh Origins products are sought after by the finest restaurants and top chefs nationwide. For more information, visit www.fresh origins.com, email david@freshorigins.com or stop by booth #926. OLD WORLD SEASONAL DELICACY NOW AVAILABLE YEAR-ROUND The fresh garbanzo is a specialty produce item that most often exceeds consumer expectations. It is rare finding such an old world produce delicacy that fits the modern consumers' desire for taste, con- venience and nutrition. The fresh green garbanzo (aka chickpea) is traditionally available only near growing regions for short periods of time when "in season." Califresh of California LLC now packs and ships fresh garbanzos year round. Fresh garbanzos are the tender green seeds, nestled in their paper thin pods, picked at the precise time when sugars start to convert to carbohydrates, and fla- vor and nutrition are at their peak. The pods are pale green and just visibly "fuzzy," the peas within tender and crisp. You can eat them straight out of the shell or quickly steam or roast them for a sim- ple nutritious and tasty treat. They are fantastic with just a touch of salt. Garbanzos are the most consumed legume in the world – a staple of healthy, flavor rich diets from Spain to India to the Eastern Mediterranean. For thou- sands of years these cultures have embraced the simplicity and versatility of this delicious food source, and now the rest of the world is beginning to discover the secret of fresh garbanzos, picked at that perfect time in nature when freshness and flavor unite. The versatile fresh garbanzo is as healthful as it is flavorful, rich in soluble fiber and nutrients. Because fresh garban- zos are high in potassium and low in sodium, they offer the added health bene- fit of lowering blood pres- sure and fighting obesity. Fresh garbanzos are ideal for the vegetar- ian and health conscious consumer. Fresh garbanzos will be a star in your produce section catching the atten- tion of mainstream American consumers looking for that unique, new and easily prepared fresh legume item, appealing to all ages. Consistent quality from Califresh increases consumer demand and sales. Proven introduction strategies are avail- able from Califresh, from packing to retail, and it provides retailers assistance for success. Adherence to guidelines specified by Califresh will make fresh garbanzos the new "star" on the block! Califresh has now improved how consumers can enjoy this fresh legume with Sarah's Harvest – Fresh Green Chickpea Hummus. A pro- prietary process combines the rich flavor and whole- someness of the fresh green chickpea into three varieties, flavored with fresh and natural ingredients for a delicious healthy appetizer/snack. There is no comparison, this hummus tastes nothing like tradition- al hummus, and although it is green, its flavor far surpasses guacamole with less fat and calories. Sarah's Harvest is avail- able from Califresh (on Program) in three flavors: Cilantro and Jalapeno, Roasted Garlic & Rosemary and Original Recipe. For assistance initiating a Fresh Garbanzo, or Sarah's Harvest program, call Morgan Murray, or TJ Risco, at 559- 875-1602, email at sales@califresh.net or visit booth #630.

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